VR/AR/MR

Virtual reality (VR), 360° video, augmented reality (AR), and mixed reality (MR) are opening up new horizons in the way storytellers and brands can create immersive content that takes viewers where they could never go before. Check back here for the latest news, trends, and insights into VR, 360°, AR, and MR video.

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MWC 19: AR, VR, and 5G Create the Future of Online Entertainment

Speakers from Magic Leap, Niantic, HTC, RYOT, and the Olympic Committee talked up immersive media and entertainment experiences made possible with 5G.

Adrian Pennington // 26 Feb 2019

SMW '18: Tim Siglin Recaps Highlights of Streaming Media West

Streaming Media's Tim Siglin discusses key topics of Streaming Media West 2018, including microservices, interactive streaming, eSports, MR/AR (but not VR), low latency, and Women in Streaming Media.

Tim SiglinSteve Nathans-Kelly // 14 Dec 2018

SMW '18: Mobeon's Mark Alamares Talks Mixed Reality Storytelling

Streaming Media's Tim Siglin interviews Mobeon CEO Mark Alamares at Streaming Media West 2018.

Tim SiglinSteve Nathans-Kelly // 04 Dec 2018

A Times Square Augmented-Reality Project Makes the Real Surreal

Microsoft and artist Mel Chin collaborated on an art installation that was part physical, part virtual, and completely essential.

Troy Dreier // 19 Oct 2018
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Virtual Reality Development Is Moving in the Wrong Direction

VR faces huge production and consumer challenges and is still evolving at a rapid rate. So why is the industry already talking about standardization?

Jason Thibeault // 12 Jul 2018

Three Truths About Virtual Reality Success From a VR Novice

The creativity behind immersive VR filmmaking is only matched by the software engineering creativity that makes this type of video possible.

Jan Ozer // 29 Jan 2018

The Reality of Virtual Reality: Despite the Hype, VR Isn't Viable

VR video gets a lot of attention, even though not many people are watching it. The requirements for consumers are still way too high.

Jason Thibeault // 09 Oct 2017
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