The new Brightcove CEO talks about helping enterprises act like media companies.
Jimmy Reid of Event Stream Team talks with Streaming Media's Tyler Nesler about his company's improvement in live production performance thanks to their upgrade to a customized Blackmagic ATEM 2 M/E Constellation HD live production switcher kit and their transition to the Blackmagic DaVinci Resolve Studio 18 editing, grading, visual effect (VFX) and audio postproduction cloud-based software.
So, whether it's a quarterly meeting, an annual marketing show, or an industry event like CES or the International Auto Show, we still need in-person events. But how these events recognize and incorporate remote presenters and remote audiences will have to change from what was done pre-COVID. The future of events is hybrid, although these hybrid events will take different forms, depending on the event size, budget, and nature and complexity of the off-site elements. There are what I call "Three Tiers of Hybrid," which represent three different ways to bring local and remote presenters and attendees together.
Moving from virtual meetings to hybrid and back again has us tired all of the time, but it's not going away anytime soon. Welcome to the golden age of enterprise video.