Daisy Whitney has written for a number of publications including TelevisionWeek, Advertising Age and the Denver Post. She has a specialty in the media industry and is currently TelevisionWeek's lead technology and local TV stations reporter. In that capacity, she's written extensively about converging media, interactive television, video-on-demand, digital video recording, broadband content and high-definition television. In particular, she has looked at the impact of new and emerging technology on advertising.
She has also reported on trends in the television business for Advertising Age, such as Comcast’s role in shaping the cable landscape, how cable networks are trying to reach young men and expectations for upfront buying.
Daisy also wrote for the Denver Post for six years and covered a variety of business and feature topics, including an analysis of venture funding in the dotcom boom, the dip in business at Coors Field area restaurants following the Rockies' decline in attendance, and the modern day love for cell phones. Her work has also been seen in the Miami Herald, Multichannel News and Extra Extra. She also writes for Shape magazine.
A prolific writer, she had more than 200 pieces published in various magazines, newspapers and newsletters in 2003.
Daisy graduated from Brown University in 1994 with a degree in art history.
Articles for Daisy Whitney
Online Video Ads Will Be $9 Billion Biz in 4 Years, Says Digitas
25 Apr 2013
With the NewFronts kicking off next Monday, Digitas addresses both the revenue opportunities and the need for standards to push the industry forward
Adding HLS Support to Flash, Adobe Sees Authentication Jump
18 Apr 2013
The number of authenticated TV Everywhere streams grew from 18.3M in 2011 to 222.5M in 2012, says Adobe.
MediaCom: Big Data Is Essential to the Success of Connected TV
19 Mar 2013
Streaming video is entering the home through a variety of connected devices. Advertisers are following, relying on big data to reach the right targets.
Videology's Collider Unit Aims at Motivated Buyers with Video Ads
01 Mar 2013
To drive results, Videology's Collider Media reaches consumers when they're in the market for a particular product and close to making a buying decision.
Taboola Will Expand Visitor Interaction Measurement in 2013
12 Feb 2013
The video recommendation service will focus on measuring the type of traffic and the visitor interactions it generates for publishers.
NAB Preview: KIT Digital to Debut 'Social' Video Program Guide
01 Mar 2012
KIT Digital's white label program guide upends the traditional social TV equation, letting viewers pull in information before they send out updates.
comScore Can Now Show Audience Duplication in Video Ad Campaigns
16 Sep 2011
Are ad campaigns on similar sites reaching new viewers or is there significant overlap? Two comScore reports have the answer.
Cord-Cutting to Reach 10 Percent of U.S. Homes by 2015, Says Report
29 Jul 2011
Cord-cutting has been a minor phenomenon so far, but a new report says that it will more than double in the next four years.
Gary Vaynerchuk: "Social Media Is Over-Hyped"
16 Mar 2011
Wine expert Gary Vaynerchuk takes a few minutes at the South by Southwest conference to discuss how online businesses can prosper by growing community.
Cord-Cutting a Myth; Cord-Swapping Is Real
08 Feb 2011
A Nielsen exec declares cord-cutting a myth; also says that many young people start out by getting programs online-only.
Off To The Races
26 Dec 2001
The use of streaming media is gaining momentum among online gambling sites, mostly in the coverage of horse races. Contributor Daisy Whitney takes us to a day at the races.
Avaya University: Open For Classes
17 Oct 2001
When looking for an online presentation training solution to reach its employees and partners, Avaya turned to Presedia. Contributor Daisy Whitney takes a closer look at how Avaya is using Presedia's PowerPoint-based training to complement its existing e-learning initiatives.
UNC Medicine Does the Rounds with Streaming
14 Aug 2001
After years of televising lectures, the University of North Carolina's School of Medicine decided to put the seminars online, integrating webcasting capabilities into the TV production flow. Doctors save on travel and get back to taking care of patients. Contributor Daisy Whitney reports.
Interactive Music Under Attack
03 Aug 2001
As streaming companies and the record labels meet to decide on webcasting fees, the battle between the two continues. Contributor Daisy Whitney tells us the licensing issue is affecting the future of streaming, begging the question of what the future holds for an industry in its infancy.
MLB's Real Deal
26 Apr 2001
Radio stations sour at recent deal.
For Newly Initiated: An Open Source Primer
21 Dec 2000
The term "open source" refers to software designed to be used and changed freely by consumers and developers. Open source code is usually distributed to developers over the Internet, and applications are governed by a type of license not normally applied in the commercial software world: one which requires that all users receive the source code.
The Birth of Icecast
21 Dec 2000
Open Source Guerrillas Wage Codec Battle
20 Dec 2000
As the battle for control of the streaming player and encoder space rages, a rumbling force – in the form of open source development – can be felt with growing intensity. Contributor Daisy Whitney takes us into the world of open source to reveal a revolution in motion.
Windows ME: Microsoft's Streaming Trump Card?
22 Aug 2000
Windows Millennium, scheduled to ship in September, comes with a host of multimedia plug-ins, including the Windows Media Player. Could this bundling move finally give the Media Player a definitive advantage over the RealPlayer?
Business Model Focus: The Changing Economics of Hosting
25 Jul 2000
Streaming service providers operate in a fiercely competitive field, and price pressure is pushing hosting services toward the commodity bin. Where can you go from here? Some providers are rethinking their strategies – broadening their focus to introduce value-added services that can win clients, and service the bottom line.
Vorbis: Freedom From MP3 Royalties?
29 Jun 2000
The just-released open source audio compression format, Vorbis, could provide a free alternative to MP3, lightening the cost burden on hardware producers and digital music distributors alike.
Open Source and Streaming Media
20 Jun 2000
A few years ago, only the most dedicated geeks had heard of Linux. Today, the renegade operating system is a potent force in the computing industry, and soon, similar open source efforts in the field of steaming media could mirror that success. The open source market for streaming media applications is gaining steam, with several parallel efforts underway . . .