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NAB Preview: KIT Digital to Debut 'Social' Video Program Guide

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This article is used courtesy of Beet.tv.

Global video management software firm KIT Digital is slated to debut a social TV electronic program guide at the upcoming NAB conference this April in Las Vegas, Nevada, Alan Wolk, the company's managing director of social strategy, told Beet.TV in this video interview. 

KIT Digital has built its own white label social electronic program guide, which it will market to network operators and service providers, Wolk said.

So far, social TV apps have been limited in scope because many of them require the viewer to respond immediately or to push out updates to social networks rather than pulling in information, he explained. But most consumers first turn to social media for input on what to watch well before they decide what show to tune in. The next generation of social guides need to incorporate that behavior, he said.

"All the big pay TV providers are looking in that direction," he said. "They realize [social TV] is a great retention device."

KIT Digital is well-positioned for social TV growth. The company reported preliminary earnings earlier this week of more than $70 million for the fourth quarter, ahead of its guidance and an 82 percent jump from the previous year.

Scroll down to view the video interview:

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