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comScore Can Now Show Audience Duplication in Video Ad Campaigns

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Online video advertisers can now make sure they're reaching the full audience they need, thanks to comScore. The online audience measurement service has created two new reports that let clients see how audiences between sites overlap and relate to each other.

The Audience Duplication and Cross-Viewing Reports in comScore's Video Metrix service give customers a snapshot into unique video viewers on various sites, as well as the crossover between those viewers and among specific demographics, says comScore product manager Dan Piech.

This could be helpful, for example, if an advertiser is placing a buy across three sports sites and wants to know the unduplicated reach of men 18 to 34 across, says Piech.

Scroll down to view the entire interview with Piech.

This article used courtesy of Beet.TV.

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