Why the Upfronts Are So Yesterday
The internet fostered the ability to make changes on a continual basis, so how come national broadcast advertising is still being transacted in the upfronts (the same format that started in 1962), which require an annual dollar and audience-reach commitment in advance to buy and sell advertising?
We're All Video Distributors Now
One of the unheralded shifts spurred on by the COVID pandemic has been an increase in the number and types of organizations that are creating and distributing their own video content.
FuboTV Scores Big on Content Choice, Ad Load, and Revenue
Nadine Krefetz put fuboTV through the paces, and the sports-focused streaming service exceeded expectations.
The Future Is Real Time, and It Starts Now
Where and how does "real time" fit into your workflows in this "COVID and beyond" era? Similar to global wars accelerating advances in medicine such as plastic surgery, COVID has pushed all of us working in streaming media to rethink, innovate, optimise, and rebuild many components of our day-to-day responsibilities.
Why Is Watching Sports on OTT Harder Than Watching on TV?
Streaming is supposed to provide a better experience than television. So why is watching the Euro 2020 on the ESPN app such a poor experience?
Shouldering Our Responsibility to Educate the Streaming Market
As companies and individuals pivot online in the "new normal," it's up to us in the streaming industry to put education ahead of profit
When it Comes to Bitrates, Less is Always More
What can streaming producers do in the short-term to reduce the load during these COVID-19-related bandwidth usage spikes?
Protect Yourself: Predict Your Production Costs
For your sake and your clients', spend extra time predicting and planning your production process to avoid cost overruns
Flash's Last Hurrah
Most content publishers have already moved on from Flash, but those who need ultra-low latency have stuck with it. Now that Adobe is ending support for Flash, it's time to move to WebRTC, but it won't be easy.