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Media/Entertainment Video > Columns

Today's viewers expect to be able to watch movies and TV shows anytime, anywhere, and on any device, including set-top boxes, game consoles, phones, and tablets. Here you'll find Streaming Media's coverage of OTT, social video, and other media and entertainment video, as well as the business models (AVOD, SVOD, TVOD, HVOD) behind them.

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What Is Streaming Video 'Delivery?'

'Delivery' is one of the most commonly used words in our business? But what does it actually mean? If we think it's just about protocols and bytes, we're never going to catch up to traditional TV.

STIRRing Up Local TV Advertising

Sinclair Broadcasting's STIRR brings viewers free, live, local broadcasts—along with localized ads. The implementation is still buggy, but the concept is right on target.

OTT Ad Tech's Biggest Challenges (and a Few Solutions)

OTT advertising technology is at a crossroads, as brands work to build relationships with consumers without alienating them. Here's a look at some of biggest questions facing the ad tech industry, along with some possible answers.

Ditch the Niche: It's Time to Come Up With a New Term

Calling some OTT services "niche" is an insult to not only the content they deliver but the audiences they serve. Isn't ESPN a "niche" service, too?

The Evolution of the Movie Theater is at Hand

With OTT services like HBO Max streaming first-run movies on release day, movie theaters need to think beyond comfy chairs and draft beer to keep selling tickets.

When It Comes to Being on Camera, Don't Be "That Person"

There's no longer any excuse for poor-quality audio or bad video on your Zoom meetings or webinars. By following just a few simple tips and spending less than $200, you can look like a pro.

As Streaming Grows, the CDN Must Evolve

Streaming is still only a fraction of total video watched, even post-COVID lockdown. What happens when it's the de facto method for delivering video content? Will the existing CDN approaches be enough to handle the next phase of streaming growth?

Is the Pandemic the Death Knell for the Multiplex?

In a world dominated by streaming, cinemas still offer the optimal viewing experience for movies. OTT will never replace that.

The Problem with WebRTC

The good news is that desktop and mobile web browsers are now capable of using WebRTC for real-time or progressive web apps. The bad news is that we need faster progress with viable WebRTC SDKs that don't tightly tie products to a particular WebRTC offering.

What Has the Pandemic Taught Us About Streaming?

The increased streaming we've seen during the COVID-19 pandemic didn't break the internet. But it did give us a vision of the future, and the opportunity to be proactive rather than reactive.

4 Keys to Evaluating Cloud Transcoding Options

Here are the four differentiating factors to focus on when assessing cloud transcoding solutions

When it Comes to Bitrates, Less is Always More

What can streaming producers do in the short-term to reduce the load during these COVID-19-related bandwidth usage spikes?

Build Streaming Solutions for Tomorrow, Today

In the wake of the COVID-19 pandemic and stay-at-home orders, streaming has gone through the roof. The strategies you implement today will set the stage for the future.

Protect Yourself: Predict Your Production Costs

For your sake and your clients', spend extra time predicting and planning your production process to avoid cost overruns

The New Normal

COVID-19 has changed everything, including streaming video. Consumers are demanding higher quality than ever, which means our industry needs to redouble our efforts to delivery that quality more efficiently.

The Real Streaming Battle: SVOD vs. vMVPD

There's plenty of room for multiple SVOD services. But live linear services are an endangered species unless they change their offerings and pricing models.

Flash's Last Hurrah

Most content publishers have already moved on from Flash, but those who need ultra-low latency have stuck with it. Now that Adobe is ending support for Flash, it's time to move to WebRTC, but it won't be easy.

Who Will Define 'TV'?

The age of the broadcaster is over. With OTT platforms built on microservices and previously unheard-of data collection capabilities, it's the age of the viewer now.

Can We Stop Talking About Disney+?

Sure, The Mandalorian is great, and Disney+ has shaken up the world of OTT. But the real revolution isn't happening in the living room.

Not All Content (or Devices) Are Created Equal

The one-size-fits-all approach employed in broadcast and cable is no good when it comes to streaming and OTT.