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Media/Entertainment Video > Columns

Today's viewers expect to be able to watch movies and TV shows anytime, anywhere, and on any device, including set-top boxes, game consoles, phones, and tablets. Here you'll find Streaming Media's coverage of OTT, social video, and other media and entertainment video, as well as the business models (AVOD, SVOD, TVOD, HVOD) behind them.

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Predicting a FAST-Approaching Future

In the last month of 2022, my inbox filled with predictions for 2023 from industry soothsayers of every variety, a phenomenon I found so fascinating that I gathered up the most interesting and posted them. Of course, the very nature of making predictions is sharing information you don't really have and guessing at a future you can't possibly see.

What the Growth of FAST Really Tells Us About Viewers

The popularity and growth of FAST show us that viewing behavior, despite the rise of streaming, hasn't really changed much at all. People want choice, but they want it in a way that meets their needs. FAST doesn't scrap the broadcast experience with which so many are familiar; it is evolving it in a way that broadcast could never do to improve upon the viewer experience.

The Top 5 Problems with Streaming Advertising

At Streaming Media West last November, I moderated a panel on how to keep advertising workflow flowing. The discussion yielded a number of valuable insights on the state of streaming advertising, including 5 key takeaways on the biggest challenges we face with advertising in the OTT world today.

The New Advertising-Industrial Complex

Strategically, streaming delivery needs more advertisers. Advertising is a necessary part of the media business model, but by not being nimble enough to attract more advertising and somehow sell digital the same way cable and broadcast are sold, digital services are shooting themselves in the foot.

What's the Point of Streaming?

You might think it's crazy of me, as the executive director of the world's largest streaming technical association, to ask the question in this column's title. But I think it's actually important that we do a gut check every once in a while.

Do Our Technology Advances Slow Down Justice?

Far from content being scarce, the integration of streaming into professional- and citizen-based news-gathering has generated such a monumental level of potential war-crime footage that every day sees an additional 10-100 documented cases of crimes against humanity. And this increased footage brings with it both greater accountability and a significantly higher backlog of cases that need to be tried.

Where and When to Look

When it comes to knowing where to look to stay on top of the most meaningful developments in the streaming world, one simple maxim is not to always be tracking Netflix's stock price or churn rate to the exclusion of everything else, and at Streaming Media, we try to direct your gaze to the right places.

The Envelope, Please?

What lies ahead for Netflix in the ad-tier/hybrid era?

Does Streaming's Future Success Depend On Discoverability?

The future of streaming is about unification built on top of a single open standard of content metadata. Right now, it's a matter of seeing the forest for the trees.

Streaming Numbers in the News

Targeting streaming viewers is becoming harder. Today, services are looking at understanding what viewers will buy, not their personal information. Here's a roundup of a few recently published reports.

FAST and the Future of Streaming Monetization

FAST (free ad-supported television) is on the rise, but how can content distributors thrive in this very competitive landscape?

Transitions

Tim Siglin reflects on his 25-year-long career as a writer, instructor, and consultant in the streaming industry along with his professional partnership with Eric Schu­macher-Rasmussen.

A Long Strange Trip

Eric Schumacher-Rasmussen reflects on recent unexpected changes in his life, including a surprising newfound appreciation for the Grateful Dead, and his thoughts on his long-time tenure as editor of Streaming Media now that he is moving on from the role.

Where Does Your Media Fit Into Web3?

Look beyond the hype and the monkeys. NFTs, blockchain, and other elements of the new decentralized web—Web3—have serious implications for video creators and publishers.

Long Live (A Different) DRM!

A blockchain-based, ledger-and-wallet approach promises a digital rights management that's just as effective as anything we have now, with the benefit of being more consumer-friendly.

The Ad Tech Industry Needs to Tell a Better Story

Ad tech is driving billions of dollars in revenue every year. So why can't people understand what it is, how it works, and why they should care?

The Greenest Codec: LCEVC

There's no doubt that LCEVC is a more efficient codec. But is it really going to make much of a difference in energy savings compared to other sustainability solutions?

Does Ad-Supported Streaming Actually Cost You More?

About one-third of users of ad-based streaming services click on and subsequently purchase items, according to Parks Associates. So maybe subscription is cheaper in the long run?

Get Back: Peter Jackson's 8-Hour Movie Suggests OTT Attention Spans Might Be Longer Than We Thought

Today, binge-watching is many people's favored mode of viewing. That's entirely our industry's doing (some might say fault), and it stands as a compelling counterpoint to the notion that we've devolved to the point where we're incapable of paying sustained attention to stories and storytellers.

Career Lessons from Little Steven

Steven Van Zandt—aka Little Steven, aka Silvio Dante, aka Miami Steve—has never stayed in one place for long, and staying true to your personal muse is a lesson we'd all do well to remember.