TV 2.0: The Future Isn't About Delivery, It's About Experience
The industry sees video as linear or OTT, but that's not the real distinction. What matters isn't how people get their video, but how they experience it.
$21: The Amount Consumers Want to Pay Barely Covers Two Services
Households are reacting to new OTT offerings by tightening their belts and closing their wallets. Is this a boon for ad-supported services or the end of expansion?
Cutting the Cord and Why It Took So Long: A Streaming Wish List
Yes, cutting the cord leads to a better experience in every way…almost. Here are the top three things traditional TV still does better than the streaming services.
5 Low-Cost Ways to Provide Closed Captions for VOD Streams
Attaching captions to on-demand videos can be simple and low-cost, but doing the same for live video is a little more involved. Here are the options.
Two Quick-Fix Solutions That Became Long-Term Problems
When will the industry jettison HTTP-segment-based streaming and buffer-based playback, both of which hold us back? How about right now, our columnist proposes.
The Bloated Bundle: Today's vMVPDs Are Anything But Skinny
Skinny bundles promised to be bargain-priced alternatives to expensive pay TV packages. Now, they're nearly as pricey as cable and satellite. Where did it all go wrong?
Taming the Many-Headed Problem of Video Content Discovery
Sure, today's OTT video platforms could share data and create comprehensive video recommendation systems, but they don't want to. Here's why they should care.
Trouble Ahead: Netflix's Bad Quarter Could Turn Into a Bad Year
The constant drip, drip, drip of bad news for the SVOD leader has taken its toll, and viewers are leaving en masse. Suddenly the giant doesn't look so powerful.
Searching for Answers: Where Did All the Video Podcasts Go?
It's been a long time since Diggnation and Best Week Ever, but podcasting used to have a lot of video available. Why did audio take over the medium?
Disaggregation Nation: Cord-Cutters Need to Make Tough Choices
The golden age of TV is also the golden age of TV providers. As the number of services grows exponentially, viewers wonder what they've gotten themselves into.
OTT Falls Into the Same Trap as Cable
Viewers turned away from cable because it offered them too many choices. OTT recreates the same problem, but on steroids. So what is the industry going to do about it?
Is Netflix Helping or Hurting the Next Generation of Directors?
Selling to Netflix often means a fat paycheck for first-time directors, which makes it easier to shoot a second film. But do their reputations suffer?
Netflix's Movie Library Is Kind of Terrible, But Does It Matter?
Today, Netflix got its first Oscar nomination for Best Picture. That doesn't change the fact that its movie library is shrinking—and often bad.
Press Pause, Get an Ad?
Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart
Rampant Piracy Is the Elephant in the Live-Streaming Room
Tokens? Watermarking? DRM? Content owners try them all, but as of today there's no foolproof solution. Perhaps the way forward isn't with higher walls, but new experiences.
Make Those Dollars: How Online Video Stars Pay the Bills
YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.
New Codecs Are Coming; Here's How to Evaluate Codec Evaluations
When comparing the video quality created by different codecs, consider the companies running the comparisons and the metrics they're offering.
How Australia's Optus Missed the Goal at the World Cup
Optus claimed it experienced "unprecedented demand" for live video streaming during the 2018 World Cup, but what else would it expect?
Can AI Make the Streaming Video Experience Even Better Than TV?
Look for artificial intelligence and machine learning to improve content delivery, video compression, and viewer personalization, strengthening the entire workflow.
Why Publishers Chase the Teen Video Market and Lose Every Time
The biggest online publishers have created video platforms for tweens and teens, then watched them fold one-by-one. Here's what they still don't get.