It's time to get beyond the notion that it's pay TV vs OTT, argued executives from Sky, ViacomCBS, YouTube, and Roku at a "virtual IBC" event hosted by Bitmovin
Revry is the first global LGBTQ video service, and it's growing like crazy. This year, it expanded with Brightcove's Beacon to offer a three-pronged approach to programming and monetization: live linear, SVOD, and AVOD.
Multiple algorithms for encoding, transfer, and playback intersect in the end user's player. So how can you make the numbers work in your favor?
If you ask any marketer what keeps them up at night, chances are high that ad fraud is at the top of that list. And can you blame them? Last year digital ad fraud cost advertisers more than $23 billion globally. Now, these same problems are coming to a TV near you.