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Media/Entertainment Video

Today's viewers expect to be able to watch movies and TV shows anytime, anywhere, and on any device, including set-top boxes, game consoles, phones, and tablets. Here you'll find Streaming Media's coverage of OTT, social video, and other media and entertainment video, as well as the business models (AVOD, SVOD, TVOD, HVOD) behind them.

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Features

Ad Tech Raises the Stakes as Streaming and Broadcast Viewerships Converge

Broadcasters are watching digital and trying to bring the best of digital ad tech into their "broadcast" environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that's clear is that digital—and the ad tech supporting it—are responsible for the success of one of streaming's standard business models.

The Future of Streaming Monetization: Beyond the SVOD/AVOD Divide

All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. Gamification, interactivity, merchandising, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD.

Paramount SVP of Ad Operations Jarred Wilichinsky Talks Adtech Stacks and Strategy

The unforgiving world of ad tech means any mistake can cost millions of dollars. Ad tech is the key to a successful AVOD/FAST monetization strategy, but there are so many moving parts that it can be a challenge to get it right. Wilichinsky provides practical insight into what works, what doesn't, and how ad-supported delivery compares to subscription offerings.

Event Stream Team's Jimmy Reid Discusses Live Production with a Customized Blackmagic Kit

Jimmy Reid of Event Stream Team talks with Streaming Media's Tyler Nesler about his company's improvement in live production performance thanks to their upgrade to a customized Blackmagic ATEM 2 M/E Constellation HD live production switcher kit and their transition to the Blackmagic DaVinci Resolve Studio 18 editing, grading, visual effect (VFX) and audio postproduction cloud-based software.

Spotlights

How Do You Ensure Streaming Quality?

Tavant's Charles Olson explains why streaming and quality engineering go hand-in-hand.

Lightcast.com: A View from the Top

Lightcast.com has had the privilege of developing one of the most user-friendly OTT management and automation Platform as a Service (PaaS) platforms, used by virtually every imaginable organization and entity type, industry, and use-case.

Bitcentral: A View from the Top

At the beginning of 2022, Bitcentral acquired Powr.tv, the leading OTT video publishing platform. Powr's solution had already launched 200+ streaming media applications that enabled customers to increase audience reach and deliver video content across major media platforms, including Apple, Google, Roku, and Amazon.

Signiant: A View from the Top

Signiant offers the best service for secure, fast, and reliable large file transfers between people and systems, to and from the cloud, for the media and entertainment industry, no matter the size or needs — or the complexity — of your business. Their massive global footprint and unique architecture have created a foundation for innovations that extend well beyond file transfer.

Columns

The Top 5 Problems with Streaming Advertising

At Streaming Media West last November, I moderated a panel on how to keep advertising workflow flowing. The discussion yielded a number of valuable insights on the state of streaming advertising, including 5 key takeaways on the biggest challenges we face with advertising in the OTT world today.

The New Advertising-Industrial Complex

Strategically, streaming delivery needs more advertisers. Advertising is a necessary part of the media business model, but by not being nimble enough to attract more advertising and somehow sell digital the same way cable and broadcast are sold, digital services are shooting themselves in the foot.

Where and When to Look

When it comes to knowing where to look to stay on top of the most meaningful developments in the streaming world, one simple maxim is not to always be tracking Netflix's stock price or churn rate to the exclusion of everything else, and at Streaming Media, we try to direct your gaze to the right places.

Do Our Technology Advances Slow Down Justice?

Far from content being scarce, the integration of streaming into professional- and citizen-based news-gathering has generated such a monumental level of potential war-crime footage that every day sees an additional 10-100 documented cases of crimes against humanity. And this increased footage brings with it both greater accountability and a significantly higher backlog of cases that need to be tried.

Media/Entertainment Video Companies and Suppliers