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Media/Entertainment Video

Today's viewers expect to be able to watch movies and TV shows anytime, anywhere, and on any device, including set-top boxes, game consoles, phones, and tablets. Here you'll find Streaming Media's coverage of OTT, social video, and other media and entertainment video, as well as the business models (AVOD, SVOD, TVOD, HVOD) behind them.

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Maximizing Content Value with Subtitles, Dubbing, and Localization

AI-driven dubbing has recently gained attention as major platforms like Amazon Prime Video and YouTube roll out new tools designed to expand their content's global reach. Amazon is testing AI-assisted dubbing on licensed content, while YouTube has introduced auto-dubbing for thousands of channels. Both efforts reflect a growing belief that dubbing can help platforms engage new audiences—but the results so far have been mixed.

19 Mar 2025

The Smart Set: OEMs, OS Wars, and the New CTV Playing Field

How are the OEM and OS battles changing the way TV is marketed and distributed, from live linear to FAST, AVOD, and all other forms of free streaming? Are we heading toward a closed society in terms of CTV, as the worldwide competition for control of TV interfaces continues and dominant OEMs consolidate their power as content gatekeepers? In this article, several leading industry figures weigh in on these questions, offer insight about what is at stake for providers and users, and discuss the current CTV landscape.

29 May 2025

Q&A: Google's Shalini Govil-Pai Talks the Future of Android TV

In this interview with Streaming Media's Nadine Krefetz, Google VP & General Manager Shalini Govil-Pai discusses ongoing developments at Google TV, the state and future of streaming, and the growing impact of AI on streaming recommendations, user experiences, and monetization.

29 May 2025

The 2025 Streaming Media All-Stars

After a 12-year hiatus, Streaming Media is bringing back the Streaming Media All-Stars for 2025 to pay tribute to a select group of key technology innovators who are driving and disrupting the streaming industry.

31 Mar 2025
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Stream It in IMAX Enhanced: A Gamechanger for Live Sports Streaming

With its new ‘Stream it in IMAX Enhanced' program, IMAX is bringing its world-renowned brand, expertise, cutting-edge VisionScience™ technology, and proprietary digital source enhancement workflows to live-streamed sports and events.

19 Jun 2025

View From the Top: Bitcentral

Bitcentral, a trailblazer in media software solutions, presents ViewNexa®, a game-changing streaming platform designed to meet the evolving demands of the digital video era. Bitcentral's commitment to innovation is exemplified in ViewNexa, a solution that redefines how broadcasters, content creators, and publishers connect with their audiences.

15 Oct 2024

View From the Top: Zixi | Navigating the Challenging Financial Landscape: The Strategic Importance of Total Cost of Ownership in Broadcasting and Streaming

The broadcast and streaming industry is currently navigating a challenging financial landscape, marked by economic uncertainties, intensified competition and shifting consumer behaviors. In this environment, understanding and optimizing Total Cost of Ownership (TCO) has become more critical than ever. TCO is not just a financial metric; it's a strategic tool that helps organizations manage resources efficiently, maintain competitiveness and contribute to sustainability in a rapidly evolving market.

15 Oct 2024

Eluvio CEO Michelle Munson Talks Latest Content Fabric Release with New AI and Security Features

In a post-IBC interview, Eluvio Co-Founder and CEO Michelle Munson and I discuss the Content Fabric's next-gen Casablanca release and the transformative impact of the Content Fabric technology on the media and entertainment industry and premium video on demand.

15 Oct 2024
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Doubling Down on Live Linear Programmatic Advertising

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically in real time. This means an advertiser can see when viewing is surging and double down to serve ads during key moments. This feature will be available for programming on ESPN, MLB Network, FS1, and the Tennis Channel.

22 Apr 2025

The Long and Short of It: Measuring YouTube on TV

As YouTube makes short-form viewing in­creasingly commonplace, measurable, and monetized on CTV, and other channels inevita­bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

21 Mar 2025

In Defense of (Click to) Cancel Culture

For all its promise, and despite officially going into effect in mid-January, the Fededral Trade Commission's Click to Cancel rule for streamlining streaming and other cancellations remains largely in limbo, due in part to its all-deliberate-speed effective compliance date of May 14 and also because of legal and political challenges from the Chamber of Commerce and others.

03 Feb 2025

Designing Streaming Experiences for Seniors

As I celebrate my one-year anniversary of relocating to my hometown of St. Louis to care for my 84-year-old mother, I'm looking at 2025 as a year of improved UI and UX for seniors, particularly those with memory issues.

21 Jan 2025
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