Biographical Information

Jose Castillo

President

Jose Castillo is a new media marketing and technology consultant. He balances a healthy love of all things geeky with his passion for new ideas and innovation in business. Blogging, podcasting, and gadgets give him an outlet to talk about web 2.0, Latin jazz, ugly shirts, and how ideas are the currency of the future.
www.thinkjose.com

Articles for Jose Castillo

Streaming Media West '15: EuclidIQ Debuts IQ264x, Tackles Complex Video Problems

Streaming Media's Jose Castillo interviews EuclidIQ founder and CEO Richard Wingard about the new IQ264X compression tool, model re-use, and the current and future state of the encoding market at Streaming Media West 2015.

4K Video Shows Promise, But Now Is Not the Time to Buy

Thinking about running a 4K? While early adopters with fat wallets are buying UHD televisions, most people should wait for more content and lower prices.

Free Streaming Options Increase for Cord-Cutters

Finding premium content online is easier than ever. This is true TV Everywhere: plenty of content and no pay TV subscription required.

The Netflix Way: Learning from Failure, Constantly Innovating

When Blockbuster laughed at a partnership proposal from Netflix in 2000, it jumpstarted one of the most revolutionary companies of our time.

Learn the Hidden Laws of Online Video

Video-makers who don't know the Wadsworth Constant are wasting 30 percent of their audience's time. Get to the point already!

Screens Multiply With Larger and Smaller Sizes

The science fiction future is here, with personalized wearable screens and giant home movie screens shaping tomorrow's home.

Vine Offers Snack-Sized Videos for Distracted Viewers

Brands such as Trident Gum, Taco Bell, and Rolling Stone are embracing Vine, which does for video what Twitter did for blogging.

The Rise of the Second Screen: Zeebox, GetGlue, Viggle, and More

Are companion apps the wave of the future or a passing fad? Here are the best tablet and smartphone apps for staying engaged while watching TV.

NBC Has Two Years to Create a Better Olympic Viewing Experience

A lesson for NBC from down on the farm: If you can't escape your problems, you might have to buckle down and fix them.

Be Unsatisfied! Demand Technology that Works as it Should

For anyone not getting the results they need from technology, be like blues great Blind Lemon Jefferson and demand something that works better.

Why "Instagram for Video" is a Bad Idea: Commentary

Facebook's acquisition of Instagram has the rumor mill running 24/7, and video sharing apps like Viddy and Socialcam are racking up the investments. That's not necessarily a good thing.

10 Living Room Streaming Options Compared

Set-top box or game console? Apple TV or Google TV? If you're in the market for a connected streaming device, read this first.

Uncovering the Most Powerful Person in Media

Who is bigger than Rupert Murdoch or Lady Gaga? Who makes the decisions that Oprah bows to?

Cord-Cutting Easier Said Than Done: Commentary

What happens when over-the-top technology meets the average living room? A confusing combination of remotes, wires, and devices. When will that cordless future actually arrive?

The Five Commandments of Tablet Computers

#6: Thou shalt not covet thy neighbors iPad, no matter how badly you want one.

First Screens and Second Screens Vie for Attention

What happens when a viewer is more interested in his or her smartphone screen while watching TV? The second screen becomes the primary screen.

Mobile Apps Color, Socialcam, and Qik Let Users Shoot and Share

Video becomes not only mobile, but also social with the apps Color, Socialcam, and Qik. Learn how they're breathing new life into shooting events.

Strategies for Social Video Victory

Creating a YouTube account and a Facebook page is only the beginning. If you really want to reap the rewards of social networking for your videos, follow these strategies.

CDNs and Cloud Computing: Converging, But Still Distinct

CDNs were some of the first cloud computing services, but in the customers' minds, CDNs are still distinct from the cloud. This panel from the Content Delivery Summit addresses the convergence of the two models, as well as the pros and cons of each approach.

AOL: Embrace Fragmentation, Syndication in Online Video

In his Streaming Media East second-day keynote, Ran Harnevo of AOL urged the audience to get their videos shown on the widest variety of sites and devices. View the entire keynote here.

Cutting the Cord: Will Online Video Kill the Cable Companies?

While the demise of the cable industry is often exaggerated, a panel at the Streaming Media East conference was in agreement that changes in strategy are necessary. In some cases, they're already occurring.

Cisco: Federated CDN is the Future of Content Delivery

Cisco's Chris Osika addressed three federated CDN business models in his Content Delivery Summit keynote

Video as a Force for Social Change

From Tunisia to Egypt to the rest of the Middle East, social media and online video are emerging as powerful tools for revolution

Mobile Video in 2011

We saw a variety of important portable devices launched in 2010. Here's who won and who lost the portable video race.

Social Media Strategies: Video Is the Killer App

Companies are realizing the power of social media and video and are desperately trying to figure out how to implement them into their existing businesses.

Spicy Ideas: I Still Haven't Found What I'm Looking For

There's never been more video online, and there have never been more devices on which to watch it. So why is it still so hard to find what you want to watch?

Streaming Media West Keynote: Google TV: The Web Channel For Television

Google TV's Rishi Chandra kicked off Streaming Media West in Los Angeles with a keynote that explored not just how Google is moving into TV, but why

Spicy Ideas: TV From the Sky (The Day TV Died)

Spicy Ideas: G.I. Phone: The Real All-in-One Hero

Spicy Ideas: The 15-Year Itch

Spicy Ideas: True Confessions of a Gear-Aholic

Comin' Atcha Live: Web-Based Live Streaming Services Reviewed

From an empty coffee pot in England to a presidential inauguration, live streaming has gotten bigger and easier. Which web-based tool is right for you?

Spicy Ideas: Video. Online. Now!

How Three Sites Stack Up for Instant Video Gratification

Spicy Ideas: Hey, You! Pay Attention!—Three Reasons Why We Ignore Video

Lack of engagement opportunities, information overload, and physiology are some of the factors keeping viewers from focusing on videos.

Streaming Media Podcast #28: Ooyala Updates Its Platform

Ooyala CTO Sean Knapp talks about the company's respect for other platforms, metrics, and a new player for Ooyala's online video platform.
Thurs., May 21, by Tim Siglin and Jose Castillo

Spicy Ideas: Why Online Video Will Crush Blu-ray

While Blu-ray players offer superior quality, odds are against it becoming a dominant force. Instead, expect online video to take off by the end of the year.

Boxee vs. Hulu vs. Cable (Spoiler: The Customer Loses)

Hulu's recent removal of its content from Boxee is a reminder that broadcast and cable networks are still afraid of losing control of their content. But change is coming, and old media needs to embrace the new.

Spicy Ideas: The Revolution Is Being Televised

Jose Castillo turns Gil Scott-Heron's "The Revolution Will Not Be Televised" into a clarion call for the streaming media industry.
Mon., Jan. 19, by Jose Castillo

Spicy Ideas: I'm Not Dead Yet!—The Past and Future of Online Video

Two easy steps anyone can take to help bridge the path from our past to our future with online video

Streaming Media Podcast #22: The Olympics

Tim's daughter talks about staying up late and watching the Olympics while Jose shares tips on how she can illegally watch the Olympics whenever she wants. Tim kicks Jose under the table. We all decide that Microsoft Silverlight looks great and was easy to install. Tim promises to watch the opening ceremonies before the games end on NBCOlympics.com
Wed., Aug. 20, by Tim Siglin and Jose Castillo

Spicy Ideas: Just. Press. Play.—Why Good Design Matters More Than Ever

Making a case for intuitive mobile device design

Spicy Ideas: A Day in the Life of a Media Junkie

We cannot escape. We cannot look away. Everywhere we go, we are surrounded by screens pumping out video and speakers piping in audio. Good or bad, it is a way of life for most of the world—even more so for those of us who are hyper-connected.

Streaming Media Podcast #16: Streaming Media East 2008

Jose Castillo and Tim Siglin talk about highlights from Streaming Media East in New York, including AT&T's re-emergence as a CDN, a jaw-dropping mobile video webcasting demo by Steve Garfield, and interviews with show attendees.

Spicy Ideas: Why Video Is Changing the World

Something happened in my latest review. I was reminded why video is so important and why it is changing the world … it’s all about people communicating.

Streaming Media Podcast #14: NAB Day One

Tim and Jose explore topics of interest at the National Association of Broadcasters (NAB) show, talking with companies about piracy, high-definition streaming and the disappearance of two major companies—Apple and Avid—from the show floor.

Commentary: Why Video Is Changing The World

Sometimes we get so caught up in comparing this technology to that, or debating the merits of one business model over another that we forget why video is so important: It's all about people communicating.
Thurs., Mar. 13, by Jose Castillo

Time Has Come Today: Mobile Video Year in Review

In 2007, we had a flurry of new devices from the iPhone to the Nokia N95, the variety of content grew exponentially from major network shows to user-generated content, and the list of services for mobile video spanned from content providers to video creation and submission tools.

Streaming Media Podcast #11: Your Video Is Mobile

Jose's upcoming Streaming Media Industry Sourcebook article recapping mobile video trends from 2007 provides excellent fodder for discussion, and then shows off the secret podcast hideway via Seesmic while Tim talks about the Mobile World Congress in Barcelona and wishes for a second take at this live podcast's ending.
Mon., Feb. 11, by Jose Castillo and Tim Siglin

Streaming Media Podcast #10: Super Sports and Politics Edition

Jose and Tim discuss the Super Bowl, Super Tuesday, and the implications of streaming media on sports advertising and the political process. No, it's really not THAT boring!
Fri., Feb. 8, by Jose Castillo and Tim Siglin

Streaming Media Podcast #8: Speaking Encode

A look back on the highlights of the Streaming Media West show, and a talk with encoding specialist Jan Ozer about the latest video encoding tools.
Thurs., Nov. 15

Streaming Media Podcast #7: Bebo Partners With Video Content Providers

Jose Castillo talks to Bebo's Jose Hernandez about the company's new partnerships.
Tues., Nov. 13

Streaming Media Podcast #6: A Sit-Down With "The Vlogfather"

Jose Castillo chats with vlogging pioneer Steve Garfield.
Mon., Nov. 5

Streaming Media Podcast #5: Misadventures in Video Conferencing

Jose and Tim reflect on videoconferencing's past and ponder its future with LifeSize Communications' Craig Malloy.
Mon., Nov. 5

Streaming Media Podcast #4: Finding The Needle in the Digital Haystack

In Episode 4, Tim Siglin and Jose Castillo discuss video search with Everyzing's Thomas Wilde.
Fri., Nov. 2

Streaming Media Podcast #3: Home-Brewed Media Transmissions

In Episode 3, Tim Siglin and Jose Castillo talk with Sling Media's Brian Jaquet.
Fri., Nov. 2

The New Streaming Media Podcasts

Tim Siglin and Jose Castillo have taken over the podcasting helm, and bring you insightful and lively interviews with some of the biggest names in online media. In the first two episodes, they talk with IdaRose Sylvester of IDC and Ripcode's Brendon Mills.
Tues., Oct. 30

Giant Web 2.0 Lies

Web 2.0 has become much more than just the latest corporate buzzword. So let’s separate fact from fiction and find genuine business-changing ideas in this mashup of online video, social networking, revenue generation, and user-generated content.
Tues., Aug. 14, by Jose Castillo

Attack of the Giant Web 2.0 Lies!

7 online video myths and how to bust them

Andy Plesser, founder and CEO of beet.tv

Video Blogging About Video

Mike Hudak, CEO of blip.tv

User-Generated Content and the Next Wave of Internet Video

Jeff Baer, Senior Manager of Business Development, Podzinger

Podcasting and the Importance of Searchable Content

Streaming Media West 2006 Keynote #2: National Broadband Company’s Brian Buchwald

Buchwald's prescription for succeeding online and generating advertising revenue is simple: Respond quickly to changing audience demands.
Wed., Nov. 1, by Jose Castillo

11 Things I Love (and Hate) About Online Video Communities

From money-making opportunities and ease of use to poor search functions and a new breed of spam, the user-generated video explosion inspires both adoration and loathing.
Mon., Oct. 30, by Jose Castillo

How to Create Audio and Video Content for the iPod

A delicious recipe for Apple-flavored media, including tips on encoding audio and video encoding and publishing your content to iTunes.
Tues., June 27, by Jose Castillo

First Look: 11 Things I Love (and Hate) About URGE | Windows Media Player 11

In the first installment of our "First Look” series—a column devoted to no-holds-barred, irreverent takes on new developments in the streaming market—our intrepid writer takes on Microsoft’s latest media player and the MTV-backed music store inside it.
Tues., June 13, by Jose Castillo

How to Build a Video Podcast in 3 Steps

Creating video podcasts is easier than you might think. Here’s a look at the basics, from production to posting to delivery.
Tues., May 16, by Jose Castillo