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Video Advertising > Spotlights

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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Edgecast: View from the Top 2021

Content will always be king, but user experience—from personalized streams to personalized advertising—is becoming nearly as important in attracting and retaining viewers

Amagi: View from the Top 2021

Free ad-supported streaming TV (FAST) is the cure for subscription fatigue, and Amagi is just what the doctor ordered

Tulix: View from the Top 2021

Live linear channels have grown in number, as has the video quality they are delivering. And advances in hardware and software have reduced the cost of launching channels significantly.

Monitoring to the Rescue for Ad Revenue & User Experience

For pure cloud-based SAS workflows, Telestream Cloud Stream Monitor allows you deploy entire workflow analytics of advertisement opportunities, including source messaging, manifest conditioning, and manifest manipulation, as well as ad audio and video quality monitoring from contribution to CDN edge cache on your cloud vendor of choice, giving you a global monitoring solution for your content from more than 70 unique locations.

2021 Will See Growth in Real-Time Streaming and Acceleration in the Move to the Cloud

Verizon Media: View from the Top 2020

New Tech, New Players Will Shake Up OTT Market in 2020

Verizon Media: View From the Top 2019

One of the challenges continuing to face media and entertainment businesses is delivering personalized experiences with relevant advertising inserted seamlessly.

Product Spotlight: Lightcast Media Cloud

The Media Cloud is an award-winning Media Management System, allowing media producers and publishers to manage all live-stream and on-demand media intuitively, from anywhere in the world on any desktop or tablet.

THEOplayer: 2017 Online Video Industry Predictions

Server-side ad insertion will revolutionize online video, and combined with granular analytics creates the perfect storm for online video advertising

Video: Mirror Image Develops Cloud Application Logic, Adopts Dynamic Delivery Network Model

In this interview at Streaming Media West 2016, Mirror-Image CEO Gustav Vik and Streaming Media's Tim Siglin discuss Mirror Image's innovative edge-caching model, and new Ad Block Override solution.

How Server-Side Ad Insertion is Making Online Ads More User-Friendly

By moving to server-side ad insertion, publishers can counteract ad blockers and provide a better experience for their viewers

Mirror Image Releases OTT Distribution and Ad-Blocking Solutions

Streaming video to viewers on multiple platforms, including set-top boxes, doesn't have to be a technical challenge. Mirror Image makes it easy and inexpensive with a new

Ooyala: 2016 Online Video Industry Predictions

Ramesh Srinivasan, CEO of Ooyala, predicts what's coming in 2016 for the online video industry

How To Maximize Revenue at Every Touch Point with an Efficient Multi-Channel Network Strategy

Worldnow shows you how to simplify the process of deploying video across multiple screens to diversity distribution and revenue beyond YouTube

Monetization Strategies in a Hybrid TVE/OTT World

Zuora shows how to maximize revenue in the rapidly evolving TV Everywhere and OTT worlds, using a variety of monetization strategies

Taking the Initiative in Online Video Service with Server-Side Ad Stitching

Solbox shows how server-side ad stitching generates more transparent data and revenue, and allows publishers to better and more directly control ad delivery

Cocktail Parties at NAB 2015

Roundup of cocktail parties on-site and off, during NAB 2015