The 2023 Streaming Media Readers' Choice Awards
The readers have spoken! Here we present North America's top tech solutions of 2023, as chosen by the readers of Streaming Media.
Generative AI and the Future of Media Tech
Incorporating generative AI into our workflows has the potential to impact almost everything in media technologies, and I'll examine several of the possibilities in this article.
Leading Independent Channels Join Forces to Form the Independent Streaming Alliance (ISA)
Ten of the leading independent streaming platforms, including Revry, Vevo, Tastemade, and Trusted Media Brands, recently joined forces to create the Independent Streaming Alliance (ISA) to promote the value of independent streaming channels, provide in-depth research of their audiences for the advertising industry, develop best practices for independent streaming promotion and development, and find ways to partner with key members of the CTV landscape.
Revry CPO LaShawn McGhee Talks Global AVOD, Analytics, Content Curation, and Inclusivity
What's it like being CPO at a streaming network that's carving out a unique position in the global media and entertainment universe and managing an expanding array of ad-supported channels and a high-visibility roster of brand partners? To find out what that role entails, what drives the tech stack that keeps such a network humming, and how Revry develops, sources, licenses, and curates its diverse content offerings, I spoke with LaShawn McGhee, Revry's CPO and one of the company's four co-founders.
NubianTV Founder & CEO Darrin Leverett Talks Diversity in Black Programming & the Channel's Ambitious Expansion
Darrin D. Leverett, Founder and CEO of Nubian Television, discusses the importance of Black programming diversity and the ambitious expansion plans of the channel.
The State of VVC Adoption and Implementation
If you're a video publisher who doesn't rank high in the VVC patent list, it's likely that you won't consider VVC until 2026 or later. If you're looking to augment your H.264 encodes with a more efficient codec before then, your most likely choices are HEVC and AV1, with LCEVC also an option. However, if you're a product or service provider in the streaming media ecosystem, it's long past the time to start considering where and when VVC is going to fit in for you and your target customers.
Scripps Networks’ Senior Director of Product Yazmin Wickham Talks Viewer-Centered OTT UX Design
Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board.
Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?
There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. We've had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but the uptick in FAST viewing is changing the conversation for many stakeholders in the current media landscape. Effective ad delivery is far from a one-side-fits-all proposition these days.
OTT, the Rising Star for Cable Television Companies and Local Sports Leagues
Alexey Zaberezhniy, Video Solutions System Analyst at Oxagile, discusses why OTT is the future for cable TV providers and local sports communities.
Review: Skyglass: Movie Effects Camera App
Want to generate and produce videos in dynamic, detailed, and customizable virtual environments using nothing but the built-in video capabilities of your smartphone plus a single subscription-service app? Skyglass Movie Effects Camera App makes it possible, and IEBA Communications' Anthony Burokas explains how.
Big Tech's Dirty Underbelly: Sharethrough's Frank Maguire Discusses Innovative New Approaches to Greener Streaming
Big Tech giants like Meta, Amazon, and Google have committed to achieving carbon neutrality by 2030. But how feasible is this goal, and where is the money spent towards it really going? Frank Maguire of Sharethrough discusses how Big Tech's digital ad deliveries contribute heavily to CO2 emissions and what these companies can do to lessen that impact and achieve their green commitments.
Scale Matters: How to Deliver Five-Nines Streams to Global Live Audiences
Any streaming workflow is only as strong as its weakest (or least-tested) link. The more massive the stream, unfortunately, the larger the opportunity and the smaller the margin for error. So, what do the experts say about the architectural demands and challenges of maintaining five-nines uptime and broadcast quality when the stakes are too high to let either suffer? And what solutions do they recommend?
How to Launch a FAST Channel
Free ad-supported television (FAST) has been a rapidly rising element of the streaming industry since the beginning of the pandemic. This article covers the best practices for launching a FAST channel and how to handle the challenges faced, including insights from key industry leaders such as Jonathon Barbato of Best Ever Channels, DeShuna Spencer of kweliTV, and Paul Kontonis of Revry.
A Broadcaster’s Cloud Migration Primer
This article offers a primer on how a traditional broadcaster could start to move services to a cloud provider.
Warner Bros. Discovery SVP Renard T. Jenkins Talks About Managing WBD's Massive Production Pipeline
Figuring out how Warner Bros. Discovery can pick the best technology to manage its massive production pipeline is what Renard T. Jenkins and his team do. Jenkins and I spoke on Zoom in late March about how those choices have changed in the past few years, his thoughts on machine learning (ML)/artificial intelligence (AI), and the unique demands of leading technology teams.
Streaming Media’s Trendsetting Products and Services of 2023
A detailed guide to Streaming Media's Trendsetting Products and Services of 2023.
The State of OTT 2023
Netflix may have pioneered online pay TV on-demand with a model that every other SVOD chased. From April 2022, a pivot was required of every player, Netflix included.
The State of Live Streaming 2023
2022 was the year in which sports, the appointment-to-view genre with massive audiences and revenues, moved to the center of major streaming provider strategies.
The State of Video Codecs 2023
Welcome to your codec update for 2023. I'm here to help you decide whether it's time to go all in on AV1, VVC, LCEVC, or EVC or whether it's better to stick with H.264, VP9, and HEVC. Along the way, I'll include 2022-2023 updates to identify significant changes that have occurred since last year.
The State of Media Technology Financing 2023
The formula for business funding and investment typically looks something like this: Identify a problem, and address it with a profitable solution, a great team, and the potential for huge growth. But in media technology, there's something else most companies are fighting against: moving customers to a SaaS model and winning over media companies that want to build everything in-house. Given these inherent challenges, what are the areas where investment looks like a good idea for companies in this industry?