Brand Safety and High School Sports Streaming Monetization

For ubiquitous high school sports streamer Hudl—which, according to VP of media Adam Gouttierre, broadcasts 5,000 football games every Friday night of the season and hosts high school highlights on almost every active NFL player—monetizing content means embedding brands in their streams that align closely with the content. They are primarily "locker room brands" such as Gatorade and Nike that are not only relevant to sports, but also aspirational for the athletes in that they're also associated with established stars at higher levels. In this clip from Streaming Media 2025, Gouttierre and Chris Pfaff of Chris Pfaff Tech Media discuss the importance of matching brands with content when your audience is predominantly "communities of passion."

Is Streaming Delivering the Audience Data Publishers Demand?

Vevo's Natasha Potashnik, TVIQ's Sara Sinclair, NPAW's Bruno Giner, and Reality Software's Nadine Krefetz discuss the key data points publishers demand to understand their audiences better and where and why what streaming delivers continues to fall short for some publishers in this clip from Streaming Media 2025.

How AI Can Enhance Value for Embedded Brands in Sports Streaming

Beyond supporting safety and alignment for streams monetized through integrated branding, AI creates a number of new possibilities for enhancing brand value, like a logo imposed on a sponsored athlete's shoe, according to Global Logic's Scott Davis, who digs into the emerging opportunities and strategic use cases as well as progressive innovations in ad integrations leveraging AI in specific sports in this discussion with Chris Pfaff Tech Media's Chris Pfaff at Streaming Media 2025.

Multiview and the Future of DTC Sports Streaming Apps

How critical to the future of the live sports streaming experience is multiview, now touted as a key feature in a growing number of DTC apps? Do viewers really want to tech-direct the games they watch or follow multiple games at once? Is it most valuable to gamblers? Ateme's Francois Guilleautot, Major League Table Tennis's David Guinan, Roku's Joe Franzetta, and Ring Digital's Brian Ring speculate on the many possible futures of multiview streaming in this clip from Streaming Media 2025.

Which Streaming Features Matter Most to Bettors and Other Sports Fans?

From the ultra-low latency that effective prop betting requires to more curated and personalized experiences, today's sports fans bring a complex array of demands to their live sports streams, as Swerve Sports' Christy Tanner, Transmit's Leslie Falbo, and Elecard's Victoria Tuzova discuss in this clip from Women in Streaming Media's Industry Insights session at Streaming Media 2025.

Streaming Media 2025 Chair Andy Beach Talks Gen AI, AI/ML, and Changing Perceptions of Their Impact on Streaming

Streaming Media 2025 Chair Andy Beach joins Future Frames' Doug Daulton to discuss how much the streaming industry's engagement with and implementation of AI have changed in a year, from the once-popular misconception that "one big AI" would come along and change everything to all of the smaller areas where AI has proven its usefulness, taking over redundant tasks and changing content creation workflows and easing budget constraints to enable much more content creation and regionalization than was previously possible.

The Media League’s Thierry Fautier Talks Gen AI and Widening Streaming’s Scope at Streaming Media 2025

The Media League co-founder Thierry Fautier joins Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025 for a reality check on the use, application, and regulation of generative AI in the streaming world as experienced at The Media League. Fautier advocates for a balanced approach to technology adoption, considering both cost efficiency and the expansion of services to a global audience.

Ring Digital’s Brian Ring Talks Understanding TV Viewership and the Future of FAST at Streaming Media 2025

In this interview from Streaming Media 2025, Ring Digital LLC's founder Brian Ring and Streaming Media contributing editor Timothy Fore-Siglin discuss gathering viewer survey data in the streaming industry, and how leveraging large language models (LLMs) in recent FutureOfTV.Live surveys has helped Ring decode open-ended survey responses and gain new insights into user experiences and preferences and what's working and what isn't with FAST, DTC streaming apps, and more.

Slink It CEO Mack Craft Talks Shoppable TV and Transforming CTV Monetization

Slink IT CEO Mack Craft joins Future Frames' Doug Daulton at Streaming Media 2025 to discuss Slink It's approach to shoppable ROI and product placement in streaming content (as well as Slink It's transition from cinema to CTV), and ways that content creators can leverage Slink It's "shop the show" approach

Game Changer CEO Andra-Nina Davis Talks AI-Driven Interactive Sports Streaming Experiences at Streaming Media 2025

Andra-Nina Davis, CEO and founder of Game Changer Entertainment, discusses the state of sports streaming interactivity, immersion, and engagement and how the sports game show that Game Changer Entertainment is developing leverages AI to bring fans together in this interview with Future Frames producer Doug Daulton at Streaming Media 2025.

Integration Therapy’s Rebecca Avery Talks Metadata Transformation and AI's Impact on Streaming

Integration Therapy Owner and Principal Rebecca Avery joins Future Frames' Doug Daulton to discuss the challenges of technology integration and metadata transformation and risk mitigation in this candid and wide-ranging interview from Streaming Media 2025.

SVTA’s Bhavesh Upadhyaya Talks Tactical and Ethical Use of AI in Streaming

Streaming Video Technology Association (SVTA) Live Operations Expert Bhavesh Upadhyaya argues that it's time to move on from vague discussions of AI as streaming's "next big thing" to emphasizing practical applications, addressing real-world streaming workflow and delivery problems AI can solve, as well as preparing for the inevitable ways AI will impact the streaming business in this interview with Future Frames' Doug Daulton on the show floor at Streaming Media 2025

Vindral CEO Daniel Alinder Talks MoQ, Interactive Livestreaming, and Tunable Latency

In this wide-ranging interview from Streaming Media 2025, Vindral CEO Daniel Alinder and Streaming Media Contributing Editor Timothy Fore-Siglin discuss Vindral's hybrid live streaming solution, the versatility of the emerging Media Over QUIC (MoQ) protocol, and the benefits of tunable, configurable latency for high-interactivity live streams at scale.

Brandon Studios’ Brandon Stewart Talks Gamified Reality TV

Brandon Studios founder and CEO Brandon Stewart discusses the evolution of Brandon Studios from a talent agency to a studio with a viral brand and a focus on interactive, gamified reality TV and agile, audience-responsive content in this conversation with Future Frames producer Doug Daulton at Streaming Media 2025. Stewart and Daulton also discuss the role of AI in Stewart's work, emphasizing ethical use that respects talent and enhances efficiency without replacing human roles.

ABOTTS’ Daniel Djahjah Talks Building the LATAM Streaming Business Community at Streaming Media 2025

Daniel Djahjah, director of partnerships for ABOTTS, the Brazilian and Latin American Association for OTT and Streaming, joins Future Frames producer Doug Daulton at Streaming Media 2025 to discuss the origins, growth, and mission of ABOTTS to cultivate community and growth in the Brazilian and broader LATAM streaming landscape. They also touch on the impact of AI on streaming pertaining to content management and localization. 

Diverseego’s Shamroc Peterson Talks Engaging Niche Audiences and Monetizing Creator Content

Shamroc Peterson developed Diverseego TV as a travel streaming channel designed to encourage Blacks and Latinos through curated and original programming to travel the US and discover exciting, inclusive destinations. Diverseego also aims to bring more Black and Latino clientele to destinations interested in building new connections. In this interview with Future Frames' Doug Daulton at Streaming Media 2025, Peterson also discusses Diverseego's other mission: to identify talented creators, bring them into the streaming ecosystem, and help them expand their reach and turn their content into businesses. Peterson and Daulton also explore more broadly the rise of the creator economy, and how AI helps niche streamers like Diverseego understand their audience and deliver and monetize great content.

Eyevinn Technology’s Magnus Svensson Talks the Need for Modular Broadcast Tech Development at Streaming Media 2025

Media solution specialist Magnus Svensson of Eyevinn Technology discusses the company's role as an independent streaming media expertise firm and how it promotes its services, along with the shift toward AI-driven orchestration in this conversation with Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025.

NPAW’s Bruno Giner Talks Insights-Driven Streaming at Streaming Media 2025

Bruno Giner, VP Sales, Global, at Nice People At Work (NPAW), discusses the importance of insights in streaming optimization and how NPAW works with its collaborators and partners to cultivate a data-driven and data-sharing culture across the streaming industry in this interview with Streaming Media contributing editor Timothy Fore-Siglin from Streaming Media 2025.

YumCrunch CEO Mike Duffy Talks Reimagining Food Media at Streaming Media 2025

YumCrunch CEO Mike Duffy speaks with Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025 about YumCrunch's "food content that connects" approach. He shares the company's different types of partnerships and content and explains how he incorporates ideas from short-form content creation and social media into a broad range of food-related content across multiple platforms.

I2A2 CEO Renard T. Jenkins Talks Hollywood Since the Strikes at Streaming Media 2025

Renard T. Jenkins, president and CEO of I2A2 Technologies and VP of the Hollywood Professional Association, sat down with Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025 to discuss how Hollywood has changed in the last few years, the importance of prioritizing good metadata, and why students shouldn't rush into using AI.