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Online Video Industry

The online video industry is an ever-growing ecosystem of technology, service, and platform vendors that run the gamut from traditional broadcast incumbents to disruptive startups.

Here you'll find Streaming Media's coverage of the solutions providers that are enabling the online video revolution.

Features

Location, Location, Location: Cloud vs. On-Prem vs. Hybrid Streaming Workflows

Everything streaming is moving to the cloud, right? Not so fast. Where you keep your content and do your work depends on your own particular circumstances. And on-prem is by no means dead.

Streamticker 2022: The Biggest Streaming Mergers and Acquisitions from Last Year

2021 was a heck of a year for streaming industry mergers and acquisitions, and there's no sign of them slowing down. Here are the deals that set the stage for 2022.

Testing EVC, VVC, and LCEVC: How Do the Latest MPEG Codecs Stack Up?

Jan Ozer put EVC, VVC, and LCEVC through the paces, checking each for not only encoding quality, encoding complexity, and playback efficiency but also power consumption. Each one has its pros and cons; read on to find out how they all performed.

Buyers' Guide: Per-Title Encoding

In per-title encoding, an encoding service creates a unique encoding ladder for each video file. While available for live streaming, per-title encoding is most often utilized with video on demand.

Spotlights

DVEO Executive Predictions: NEXTGEN TV and AVOD/FAST Continue to Grow in 2022

ATSC 3.0 and ad-supported streaming services will lead the way this year, while blockchain, NFTs, and the Metaverse will take a more significant role in the broadcast and media industry.

Firstlight Media Executive Predictions: Metadata and the Cloud

Providers who found it easy to gain an audience over the last two years will have to work harder to keep them as the pandemic wanes, and OTT services will embrace fully cloud-based workflows

Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

The pandemic accelerated trends that were already in motion, and now cloud workflows with distributed workers are here to stay.

Magewell Executive Predictions: 5G, the Cloud, and GPU-Powered AI

As beneficial as 5G can be itself, we believe a combination of 5G, the cloud, and GPU-powered AI will enable revolutionary advances in streaming production.

Columns

When the Levee Breaks: The Origin of On-Demand Content

Herbert Morrison's stunning narration of the Hindenburg disaster marked the first time recorded audio was ever broadcast as breaking news. The indelible words "Oh, the humanity!" remind us that it's the content—not whether it's live or on-demand—that makes the difference.

Of Subscriptions and Submarines

What do Lewis Carroll, OTT subscriptions, and submarine power cables have in common? Read on!

The Ad Tech Industry Needs to Tell a Better Story

Ad tech is driving billions of dollars in revenue every year. So why can't people understand what it is, how it works, and why they should care?

Help Others Stream

Those of us in the industry sometimes lose sight of the fact that billions of people around the world have never used the internet, much less connected on Zoom or watched The Mandalorian in 4K. Here's one way you can help streaming video reach those who don't have good connectivity.

Online Video Industry Companies and Suppliers