Cutting the Cord: Will Online Video Kill the Cable Companies?
One of the hot topics at Streaming Media East was cord-cutting, and a first day panel titled "Cutting the Cord on TV" examined the trend.
While the demise of the cable industry is often exaggerated, the panel was in agreement that changes in strategy are necessary and in some cases already occurring. Traditional cable providers are offering bundled broadband and ultimately will serve video content in whatever method consumers want.
Another hot topic discussed was piracy. As Peter Kafka from All Things Digital joked, "We don't have anyone on the panel representing piracy." Tom Gorke from MTV pointed out that piracy went down when high quality content was offered for legal download soon after it aired.
In a final discussion Marc DeBevoise from Starz was pushed to comment on his company's relationship with Netflix. "It's very, very tough to say if we will be on Netflix in a year," he relented.
Cutting The Cord On TV: Will Online Video Really Lead To Cable's Demise?
From Hulu to Netflix, streaming video is having a powerful impact on the traditional television industry. But are consumers really cutting the cord and bypassing cable operators in favor of online video? With the broadcast networks facing some of the same threats as the newspaper industry, will services like TV Everywhere and over-the-top (OTT) content be the industry's savior? These topics and more will be addressed by this panel of content heavyweights.
Moderator: Peter Kafka, Senior Editor, All Things Digital
Speaker: Tom Gorke, SVP, Content Distribution and Marketing, MTV Networks
Speaker: Jim Funk, VP, Business Development, Roku
Speaker: Bryan Perez, SVP, GM, NBA Digital
Speaker: Marc DeBevoise, SVP, Digital Media, Business Development & Strategy, Starz
Most people would be willing to switch to streamed content, but their needs are a long ways from being met.
A Nielsen exec declares cord-cutting a myth; also says that many young people start out by getting programs online-only.
A news report says that Microsoft is looking to muscle into the growing streaming TV market.
Report shows an increase in people who stream TV content but don't pay for cable or satellite.