How Does Generative AI Impact Streaming Monetization?
Generative AI is a game-changer for all sorts of businesses, and how to leverage it is a key strategic and technical concern for a range of streaming organizations looking to monetize their content and operations. Nadine Krefetz, Consultant, Reality Software, Contributing Editor, Streaming Media, explores generative AI's current and imminent impact with C.J. Leonard, Principal Owner, MAD Leo Consulting, LLC, and Darcy Lorincz, Chief Technology Officer, Barrett-Jackson Auction Company, in this clip from their panel at Streaming Media Connect 2023.
“Which area does GenAI have the most impact from the monetization perspective?” Krefetz asks. “Is it being able to create more versions of something that's important? Is it being able to target? What is the value that you're creating out of your gen AI experience?”
C.J. Leonard says, “I don't have a hard and fast answer to that right now, but I do know that with video, specifically DALL·E 2 and ChatGPT, there's the paid version. There are other things you can do with scanning video and so forth, [where] all this data that we don't even realize we have will come into light. And then companies…WPP just did a deal with NVIDIA to be able to use GenAI just for creatives. But I think as they figure out how to take that information about the creatives, pair it with where it ran, what were the users, and ask a GenAI engine, ‘What's the best way to get greater outcomes?’, I think that will come together over the next few years.”
Krefetz asks Lorincz, “Do you want to chime in on whether you're seeing it from an efficiency or from a personalization point of view in terms of what is the biggest benefit for you?”
Lorincz focuses on product placement as one unique application of GenAI. Regarding written content, he says that generative language models have already made it possible to incorporate brands easily and quickly into copy with text replace prompts. However, on the video and image side, he says the technology is not quite there yet for easily replicating and replacing images, even though it is catching up fast. “Last week, Midjourney just came out with the ability to replace parts of an image,” he says. “So if I want to replace something on a table, and it's a Coke bottle, and now I want a beer bottle or something in the background, I can put a rope around it and tell it what to do, and boom, it's replaced in seconds. So you really see that what used to be a lot of heavy lifting, even for some of these computer vision capabilities for product image replacements, AI just made it a nothing burger.”
Lorincz emphasizes that while using open-source imaging models can be workable, the key now is to train your own generative models. “When you train your own model,” he says, “then you're all in on only your stuff. It's only going to be talking in your tone. It's only going to show you your images. That's the next step. And at the last Ai4 conference I [attended] a few weeks ago, all the companies there were [talking] about training your own language model.”
What are the significant upsides and downsides to the growth and adoption of ChatGPT and other AI applications for streaming professionals, and how can they leverage its strengths effectively? Boston 25 News' Ben Ratner, LiveX's Corey Behnke, AugX Labs' Jeremy Boeman, Mobeon's Mark Alamares, and Intellivid Research's Steve Vonder Haar discuss in this clip from Streaming Media Connect 2023.
How can streaming pros deal with all of the copyright and fact-checking pitfalls of using AI systems trained with public datasets as error-ridden and inappropriately expropriated as the internet itself? Boston 25 News' Ben Ratner, IntelliVid Research's Steve Vonder Haar, AugXLabs' Jeremy Toeman, and LiveX's Corey Behnke discuss how to navigate this minefield in this clip from Streaming Media Connect 2023.
Leon Huang, Senior Director of Sports, Media, and Entertainment at SAP, discusses the ethical and legal implications of AI for the entertainment industry addressed in the sinister Netflix Black Mirror episode "Joan is Awful," and what steps can be taken to establish ethical standards and transparency around the use of AI in media.
From FAST to SVOD to hybrid and beyond, CTV, OTT, and streaming monetization models and strategies abound. What's working and what isn't in 2023? FreeWheel's Sabrina Alimi, Estrella Media's Christina Chung, and MagellanTV's offer experience-driven insight and actionable advice in this clip from their panel at Streaming Media Connect 2023.
Ai-Media's Matthew Mello talks with Tim Siglin about the evolution of AI captioning in this exclusive interview from Streaming Media East 2023.
Randy Bapst of AiBUY sits down with Tim Siglin to discuss AI-based OTT overlay transitions in this interview from Streaming Media East 2023.
Ethan Dreilinger of IBM Watson, Carlos Hernandez of SSIMWAVE, and Gordon Brooks of Zixi talk about how the key to effectively applying artificial intelligence in video workflows is knowing the differences between AI and automation and the ways they can best work together