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Online Video Industry > Columns

The online video industry is an ever-growing ecosystem of technology, service, and platform vendors that run the gamut from traditional broadcast incumbents to disruptive startups.

Here you'll find Streaming Media's coverage of the solutions providers that are enabling the online video revolution.

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A Long Strange Trip

Eric Schumacher-Rasmussen reflects on recent unexpected changes in his life, including a surprising newfound appreciation for the Grateful Dead, and his thoughts on his long-time tenure as editor of Streaming Media now that he is moving on from the role.

Transitions

Tim Siglin reflects on his 25-year-long career as a writer, instructor, and consultant in the streaming industry along with his professional partnership with Eric Schu­macher-Rasmussen.

FAST and the Future of Streaming Monetization

FAST (free ad-supported television) is on the rise, but how can content distributors thrive in this very competitive landscape?

The Ad Tech Industry Needs to Tell a Better Story

Ad tech is driving billions of dollars in revenue every year. So why can't people understand what it is, how it works, and why they should care?

Of Subscriptions and Submarines

What do Lewis Carroll, OTT subscriptions, and submarine power cables have in common? Read on!

When the Levee Breaks: The Origin of On-Demand Content

Herbert Morrison's stunning narration of the Hindenburg disaster marked the first time recorded audio was ever broadcast as breaking news. The indelible words "Oh, the humanity!" remind us that it's the content—not whether it's live or on-demand—that makes the difference.

Help Others Stream

Those of us in the industry sometimes lose sight of the fact that billions of people around the world have never used the internet, much less connected on Zoom or watched The Mandalorian in 4K. Here's one way you can help streaming video reach those who don't have good connectivity.

The Greenest Codec: LCEVC

There's no doubt that LCEVC is a more efficient codec. But is it really going to make much of a difference in energy savings compared to other sustainability solutions?

We're All Video Distributors Now

One of the unheralded shifts spurred on by the COVID pandemic has been an increase in the number and types of organizations that are creating and distributing their own video content.

Will OTT Consolidation Hamper Innovation?

The past 18 months have seen no shortage of mergers and acquisitions, and it has me wondering if all this consolidation will lead toward innovation. My gut says no, and plenty of industry pundits agree, but it could bring improvements to the customer experience.

Collecting 'Junk' for Better Streaming

Got junk? The Help Me Stream Research Foundation can take your tech castoffs and use them to research better streaming practices, repurposing it into efficient and inexpensive solutions that can run on intermittent power—dovetailing with the efforts of another new organization, Greening of Streaming.

Judging Apple's Advanced Video Quality Tool

As a metric, Apple's Advanced Video Quality Tool (AVQT) showed some bright spots, but it's hard to see it bumping VMAF or SSIMPLUS from real-world workflows without a lot more verification.

Editor's Note: The Streaming Gold Rush of 2021

We haven't seen this much funding or merger and acquisition activity in the streaming market in at least 15 years. Don't expect it to slow down anytime soon.

Top 10 Reasons Why Streaming Media West is Better Than Big Expos

As the future of the behemoth conferences is in doubt, Streaming Media West will return to Huntington Beach in November. Here's just a few of the reasons why you should join us.

Whither SVT-AV1

The Alliance for Open Media has gone all-in on SVT-AV1, but real-world tests show that Scalable Video Technology codecs don't live up to their promise when it comes to performance.

What Is Streaming Video 'Delivery?'

'Delivery' is one of the most commonly used words in our business? But what does it actually mean? If we think it's just about protocols and bytes, we're never going to catch up to traditional TV.

Streaming Tools for COVID and Beyond

The changes streaming producers have made in the last 18 months are going to come in handy for a future where hybrid events are the norm.

Defend Your Video Encoding Choices with Data

If you're charged with configuring your encoding ladder, there are a few datapoints you should have nailed. The most important is the VMAF score of the top rung of your encoding ladder.

New Rules of Codec Development

The game has changed for new codecs entering the market.

From Zoom Fatigue to Serendipity

It's March. Again. And we're still all on Zoom. It's been a lifeline, but it'll never replace in-person meetings and conferences.