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Online Video Industry > Columns

The online video industry is an ever-growing ecosystem of technology, service, and platform vendors that run the gamut from traditional broadcast incumbents to disruptive startups.

Here you'll find Streaming Media's coverage of the solutions providers that are enabling the online video revolution.

The New Normal

COVID-19 has changed everything, including streaming video. Consumers are demanding higher quality than ever, which means our industry needs to redouble our efforts to delivery that quality more efficiently.

Shouldering Our Responsibility to Educate the Streaming Market

As companies and individuals pivot online in the "new normal," it's up to us in the streaming industry to put education ahead of profit

Build Streaming Solutions for Tomorrow, Today

In the wake of the COVID-19 pandemic and stay-at-home orders, streaming has gone through the roof. The strategies you implement today will set the stage for the future.

When it Comes to Bitrates, Less is Always More

What can streaming producers do in the short-term to reduce the load during these COVID-19-related bandwidth usage spikes?

When it Comes to Video Quality Measurements, Average Won't Cut It

Average scores can be deceiving, so be sure you're using a tool that gives you a more accurate assessment of your video quality

Back to the Future

A look at streaming media's past can give us guidance on our journey toward where we're heading next

The Math Behind the Magic

Whether we're talking about content delivery, player performance, live events, or even DRM, it's important to understand the algorithms that make streaming video tick.

The Smart Money is on Quibi. Go Figure

When Quibi launches next year, it will be the latest in a line of "mobile-only" streaming services. None of its predecessors have succeeded, but industry experts say Quibi will thrive where offerings like Go90 failed.

All Roads Lead to ABR Royalties

As recent lawsuits regarding DASH-related patents make clear, royalty payments on adaptive bitrate streaming are inevitable—even if it's not yet clear who'll be paying who, or how much

The Quiet Conference: At IBC 2019, No News Was Good News

Some years are revolutionary, some are evolutionary, and some are just "meh." Here's why those "meh" years are the best ones for the industry.

Cutting the Cord and Why It Took So Long: A Streaming Wish List

Yes, cutting the cord leads to a better experience in every way…almost. Here are the top three things traditional TV still does better than the streaming services.

TV 2.0: The Future Isn't About Delivery, It's About Experience

The industry sees video as linear or OTT, but that's not the real distinction. What matters isn't how people get their video, but how they experience it.

DASH Patent Pool—Criticized From the Start—Might Cease Operations

The fact that DASH was always marketed as being free didn't stop MPEG LA from forming a patent pool. But lack of support from the major IP contributors appears to have doomed the effort.

Engineering Women: IBC Plays Host to a Powerful Force for Change

Women in Streaming Media has announced a mentoring program to encourage and empower talented women in the industry.

Two Quick-Fix Solutions That Became Long-Term Problems

When will the industry jettison HTTP-segment-based streaming and buffer-based playback, both of which hold us back? How about right now, our columnist proposes.

The Compressionist's Aha! Moment: 'The Other Leg, Lanczos'

Every compressionist fantasizes about discovering the perfect configuration option, but our columnist learns that some results are too good to be true.

OTT Falls Into the Same Trap as Cable

Viewers turned away from cable because it offered them too many choices. OTT recreates the same problem, but on steroids. So what is the industry going to do about it?

For Thought-Provoking Video, Forget About Slick Production Values

In a previous age, videoconferencing was bright, sterile, and unpleasant. It lacked the multi-sensory input that makes face-to-face meetings valuable.

Modern Times: Getting Live Video Right Demands a Special Skillset

It wasn't easy for silent film directors to make the jump to talkies, and it isn't easy these days for video producers to get the hang of live streaming.

Work in Parallel to Streamline the VQ Measurement Workflow

There's a long way to run video quality measurement tasks and a shorter way. As our columnist learned, it's never too late to learn a more efficient system.