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Online Video Industry > Columns

The online video industry is an ever-growing ecosystem of technology, service, and platform vendors that run the gamut from traditional broadcast incumbents to disruptive startups.

Here you'll find Streaming Media's coverage of the solutions providers that are enabling the online video revolution.

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Post-Peak Performance in the M&E Universe

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

Everything in Streaming Has Its Price

This column isn't meant to be a downer, especially because the overall economy seems to be plugging along. But it is meant to ask those of you in the industry to share anecdotes and stories about the pain points you're facing. We know that everything in streaming has its price, but you are in a better position to help us fully understand what that price entails.

The Argument for Addressable Advertising

For this column, I spoke with Larry Allen, VP and general manager of data and addressable enablement at Comcast Advertising, about a question that lands firmly on the deterministic side: "What is addressable advertising?" The term "addressable" refers to targeting digital and broadcast inventory and being able to buy audience segments on a household level.

Max, Netflix, Off-Licensing, and The Real World

Perhaps the most surprising HBO outplacement news came just at this writing in late June, when WBD revealed that it was "in talks" to license the five-season HBO comedy series Insecure and other DFA'd HBO titles to Netflix, the first time HBO has ever let a tier-one original content competitor get its hands on HBO content. Like selling ads and staggered season releases for Netflix, for HBO, cutting such a deal with a premium rival was internally frowned-upon if not strictly verboten until recently.

Streaming Sustainability and Imaginary Bridges in the Cloud

Only time will tell how successful new sustainability reporting standards ESRS E1 (European) and the SEC (US) mandate will be in the near-term in curbing greenwashing and improving sustainability requirements and adherence in the streaming industry, or how much of the long-term their failure might costs us.

Why Aren’t You Streaming Your Live Event?

These days, the cost and technological barriers to live streaming are few are far between. Robert Reinhardt outlines some reasons why organizations may still hesitate to live stream their events, and he shows why these reasons are misguided. He breaks down the ways that even events with small budgets can still produce high-quality live streams.

Let a Good Chatbot Answer That Question

If the recoiling-in-fear "Is AI coming for our jobs?" question is premature, it's also far from the most interesting topic these experiments raise. Rather, it's how can we get better answers by asking better questions?

Where and When to Look

When it comes to knowing where to look to stay on top of the most meaningful developments in the streaming world, one simple maxim is not to always be tracking Netflix's stock price or churn rate to the exclusion of everything else, and at Streaming Media, we try to direct your gaze to the right places.

Can Better Video Help the Metaverse?

Will the metaverse have legs? Will the headsets currently in use suffer a fate similar to the PocketPC precursors to the smartphones we know and love today? Only time—and a lot more investment in tech by a wider range of companies and individuals—will tell.

Transitions

Tim Siglin reflects on his 25-year-long career as a writer, instructor, and consultant in the streaming industry along with his professional partnership with Eric Schu­macher-Rasmussen.

FAST and the Future of Streaming Monetization

FAST (free ad-supported television) is on the rise, but how can content distributors thrive in this very competitive landscape?

A Long Strange Trip

Eric Schumacher-Rasmussen reflects on recent unexpected changes in his life, including a surprising newfound appreciation for the Grateful Dead, and his thoughts on his long-time tenure as editor of Streaming Media now that he is moving on from the role.

Of Subscriptions and Submarines

What do Lewis Carroll, OTT subscriptions, and submarine power cables have in common? Read on!

The Ad Tech Industry Needs to Tell a Better Story

Ad tech is driving billions of dollars in revenue every year. So why can't people understand what it is, how it works, and why they should care?

When the Levee Breaks: The Origin of On-Demand Content

Herbert Morrison's stunning narration of the Hindenburg disaster marked the first time recorded audio was ever broadcast as breaking news. The indelible words "Oh, the humanity!" remind us that it's the content—not whether it's live or on-demand—that makes the difference.

Help Others Stream

Those of us in the industry sometimes lose sight of the fact that billions of people around the world have never used the internet, much less connected on Zoom or watched The Mandalorian in 4K. Here's one way you can help streaming video reach those who don't have good connectivity.

The Greenest Codec: LCEVC

There's no doubt that LCEVC is a more efficient codec. But is it really going to make much of a difference in energy savings compared to other sustainability solutions?

We're All Video Distributors Now

One of the unheralded shifts spurred on by the COVID pandemic has been an increase in the number and types of organizations that are creating and distributing their own video content.

Will OTT Consolidation Hamper Innovation?

The past 18 months have seen no shortage of mergers and acquisitions, and it has me wondering if all this consolidation will lead toward innovation. My gut says no, and plenty of industry pundits agree, but it could bring improvements to the customer experience.

Judging Apple's Advanced Video Quality Tool

As a metric, Apple's Advanced Video Quality Tool (AVQT) showed some bright spots, but it's hard to see it bumping VMAF or SSIMPLUS from real-world workflows without a lot more verification.