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Online Video Industry > Columns

The online video industry is an ever-growing ecosystem of technology, service, and platform vendors that run the gamut from traditional broadcast incumbents to disruptive startups.

Here you'll find Streaming Media's coverage of the solutions providers that are enabling the online video revolution.

Cast Your Vote in the Streaming Media Readers' Choice Awards. Voting Closes Oct 4!

Top 10 Reasons Why Streaming Media West is Better Than Big Expos

As the future of the behemoth conferences is in doubt, Streaming Media West will return to Huntington Beach in November. Here's just a few of the reasons why you should join us.

Streaming Tools for COVID and Beyond

The changes streaming producers have made in the last 18 months are going to come in handy for a future where hybrid events are the norm.

What Is Streaming Video 'Delivery?'

'Delivery' is one of the most commonly used words in our business? But what does it actually mean? If we think it's just about protocols and bytes, we're never going to catch up to traditional TV.

Whither SVT-AV1

The Alliance for Open Media has gone all-in on SVT-AV1, but real-world tests show that Scalable Video Technology codecs don't live up to their promise when it comes to performance.

Defend Your Video Encoding Choices with Data

If you're charged with configuring your encoding ladder, there are a few datapoints you should have nailed. The most important is the VMAF score of the top rung of your encoding ladder.

New Rules of Codec Development

The game has changed for new codecs entering the market.

From Zoom Fatigue to Serendipity

It's March. Again. And we're still all on Zoom. It's been a lifeline, but it'll never replace in-person meetings and conferences.

A Look Back at Streaming Video's 2020

From the rise of Zoom to the fall of MPEG, 2020 has been a year of surprises.

As Streaming Grows, the CDN Must Evolve

Streaming is still only a fraction of total video watched, even post-COVID lockdown. What happens when it's the de facto method for delivering video content? Will the existing CDN approaches be enough to handle the next phase of streaming growth?

When It Comes to Being on Camera, Don't Be "That Person"

There's no longer any excuse for poor-quality audio or bad video on your Zoom meetings or webinars. By following just a few simple tips and spending less than $200, you can look like a pro.

It's Time to Retire PSNR

Peak signal-to-noise ratio is poor predictor of subjective video quality. So why are PSNR comparisons used in almost all codec comparisons?

4 Keys to Evaluating Cloud Transcoding Options

Here are the four differentiating factors to focus on when assessing cloud transcoding solutions

Launching Rockets

Live streaming brought the launch of Endeavour into our living rooms, and inspired our imaginations to quest for what lies beyond

The Problem with WebRTC

The good news is that desktop and mobile web browsers are now capable of using WebRTC for real-time or progressive web apps. The bad news is that we need faster progress with viable WebRTC SDKs that don't tightly tie products to a particular WebRTC offering.

Shouldering Our Responsibility to Educate the Streaming Market

As companies and individuals pivot online in the "new normal," it's up to us in the streaming industry to put education ahead of profit

Build Streaming Solutions for Tomorrow, Today

In the wake of the COVID-19 pandemic and stay-at-home orders, streaming has gone through the roof. The strategies you implement today will set the stage for the future.

When it Comes to Bitrates, Less is Always More

What can streaming producers do in the short-term to reduce the load during these COVID-19-related bandwidth usage spikes?

The New Normal

COVID-19 has changed everything, including streaming video. Consumers are demanding higher quality than ever, which means our industry needs to redouble our efforts to delivery that quality more efficiently.

Back to the Future

A look at streaming media's past can give us guidance on our journey toward where we're heading next

When it Comes to Video Quality Measurements, Average Won't Cut It

Average scores can be deceiving, so be sure you're using a tool that gives you a more accurate assessment of your video quality