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Online Video Industry > Columns

The online video industry is an ever-growing ecosystem of technology, service, and platform vendors that run the gamut from traditional broadcast incumbents to disruptive startups.

Here you'll find Streaming Media's coverage of the solutions providers that are enabling the online video revolution.

The Quiet Conference: At IBC 2019, No News Was Good News

Some years are revolutionary, some are evolutionary, and some are just "meh." Here's why those "meh" years are the best ones for the industry.

Cutting the Cord and Why It Took So Long: A Streaming Wish List

Yes, cutting the cord leads to a better experience in every way…almost. Here are the top three things traditional TV still does better than the streaming services.

TV 2.0: The Future Isn't About Delivery, It's About Experience

The industry sees video as linear or OTT, but that's not the real distinction. What matters isn't how people get their video, but how they experience it.

DASH Patent Pool—Criticized From the Start—Might Cease Operations

The fact that DASH was always marketed as being free didn't stop MPEG LA from forming a patent pool. But lack of support from the major IP contributors appears to have doomed the effort.

Engineering Women: IBC Plays Host to a Powerful Force for Change

Women in Streaming Media has announced a mentoring program to encourage and empower talented women in the industry.

Two Quick-Fix Solutions That Became Long-Term Problems

When will the industry jettison HTTP-segment-based streaming and buffer-based playback, both of which hold us back? How about right now, our columnist proposes.

The Compressionist's Aha! Moment: 'The Other Leg, Lanczos'

Every compressionist fantasizes about discovering the perfect configuration option, but our columnist learns that some results are too good to be true.

OTT Falls Into the Same Trap as Cable

Viewers turned away from cable because it offered them too many choices. OTT recreates the same problem, but on steroids. So what is the industry going to do about it?

For Thought-Provoking Video, Forget About Slick Production Values

In a previous age, videoconferencing was bright, sterile, and unpleasant. It lacked the multi-sensory input that makes face-to-face meetings valuable.

Project Managers Are Essential for Any Video Development Project

It's a thankless job, but PMs keep projects moving forward in a thousand ways. When projects don't have a PM, things can get seriously out of whack.

Modern Times: Getting Live Video Right Demands a Special Skillset

It wasn't easy for silent film directors to make the jump to talkies, and it isn't easy these days for video producers to get the hang of live streaming.

Work in Parallel to Streamline the VQ Measurement Workflow

There's a long way to run video quality measurement tasks and a shorter way. As our columnist learned, it's never too late to learn a more efficient system.

Rampant Piracy Is the Elephant in the Live-Streaming Room

Tokens? Watermarking? DRM? Content owners try them all, but as of today there's no foolproof solution. Perhaps the way forward isn't with higher walls, but new experiences.

6 Ways Influencer Marketing Can Go Wrong, With Examples!

Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.

Make Those Dollars: How Online Video Stars Pay the Bills

YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.

Bridging the Streaming Media Gender Gap

The Women in Streaming Media group, which strives to improve the visibility of women in our industry had its first meetup at IBC, but the entire industry needs to make a better effort to make sure women's voices are heard.

Publishers Learn NewFronts Equation: Content + Scale = Impossible

Who won the NewFronts this year? Twitter won. Not by producing great video, but by distributing video for many of the biggest publishers online.

Developers Pay the Pioneer Tax for WebRTC Live Streaming

There's a cost to being cutting-edge, and for low-latency live video streaming that involves learning WebRTC and accepting limited browser support.

Help Us Help Others Stream: The Online Video Industry Gives Back

This is the birth of a non-profit that could make a difference in the lives of many. If you have streaming skills and you'd like to help NGOs working in economically distressed areas, read on.

Hey, European Mobile Operators: What About Streaming Video?

Barcelona's Mobile World Congress is full of hype about 5G and VR, but doesn't care about video. Why the blind spot over small-screen viewing?