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Viewers demand that OTT and online video give them the same quality as broadcast, or at least as close as possible, and savvy content owners are using the wealth of data generated by video to constantly improve the viewer experience and their bottom line. Check here for news, research, and analysis into video quality metrics, quality of service (QoS), quality of experience (QoE), video analytics, and video data.

Mux Takes $20M in Series B Round, Plans New Features, R&D

Mux, a startup that provides video analytics and infrastructure tools, announced that it's taken $20 million in funding in a Series B round.

On-Demand Viewing Growing Much Faster Than Live, Says Conviva

Across all streaming devices, on-demand video viewing times are growing at a faster rate than live viewing times, finds a Conviva quarterly report.

Verizon Improves its Mobile Video Streaming Experience, Finds Report

Verizon's video performance has improved in the last six months, as it achieved a 56.1 in Opensignal's latest report, making it the first U.S. carrier to reach the Good category.

SSIMWAVE Introduces Monitoring Tool That Mimics Human Perception

The tool predicts how a human being would see a piece of video, and consistently gets 90% or higher correlation with the video's mean opinion score.

What's the Price of Video Rebuffering? In One Example, $85,000

Putting a dollar sign on the cost of rebuffering, a report from Akamai and MTM finds the costs are surprisingly steep. For example, $85K in lost ad revenue.

Streaming Views Up 72%, CTV and vMVPDs Show Big Gains: Conviva

Global viewership is up 72.4% year-over-year, and the rate of growth has sped up: Viewing hours increasing 49% faster than they did in Q1 2018.

Telestream and Tektronix Combine, Forming a Co-Owned Business

Under the new arrangement, Telestream gains more than QoE services. It also gains R&D talent and the ability to reach new markets.

VDMS Launches 4K Encoding, Built-In Multi-CDN Support at NAB

Streaming viewers expect an instant-on, high-quality experience. Verizon Digital Media Services improves its quality of service tools to continuously monitor for problems.

Mobile Video Frustrations Are on the Rise: 88% Report Issues

A report from Penthera shows that people expect instant start up and no buffering from mobile video. If they experience problems, most of them will leave.

Telestream Announces Channel Creation, Cloud Processing Solutions

At long last, Telestream has discovered the cloud. New options let content owners spin up channels in minutes and shift demanding video processing online.

Streaming Hours, On-Demand Viewing, CTV, and Expectations All Up

According to Conviva's 2018 report, global streaming is way up, especially on connected TVs. But viewer expectations are higher than ever.