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OTT TV > Blog

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

A Machine-Learning-Based Approach to Automatic Caption Alignment for Video Streaming

To ensure a high-quality viewing experience—while maintaining compliance with regional regulations—it's imperative that audio and captions are in alignment. This can be achieved efficiently and cost-effectively with an auto-alignment system that utilizes machine learning. The result is a viewing experience that meets the high expectations of today's global audiences and drives growth.

How to Deliver Targeted Ads at Scale for Video Streaming Services

To successfully deliver dynamic targeted ads, service providers need a flexible, scalable and reliable infrastructure. The cloud allows service providers to scale to meet the demands of millions of concurrent streams.

TV Audience Targeting Must Reflect the Dynamics and Speed of Consumer Behavior

With Disney and Netflix becoming the latest providers to succumb to the inevitable commercial realities of the subscription-only TV business model, what does this mean for both customer experience and advertising effectiveness?

Why Behavioral Targeting is the Gold Standard for Attracting Ad Revenues

Since TV viewing via OTT and on-demand has become the dominant user behavior, TV operators are faced with several challenges to future income streams. However, to fight off the tech giants, TV operators will have to deliver audience targeting on TV that matches the sophistication of online media.

Why Advertisers Must Embrace OTT Services' Ad-Supported Models in 2023

As the fight for eyeballs intensifies, we are seeing more and more companies diversify their monetization strategies to include ad-supported revenue models that scale their advertising offerings and capabilities. As companies like Disney and Netflix debut ad-supported models, marketers and advertisers can take advantage by integrating themselves into the OTT mix to create campaigns that hook viewers in.

Streaming Viewership Has Finally Surpassed Cable: Here’s Why & How to Sustain Growth

As cord cutters continue to migrate to subscription video on demand (SVOD) platforms to watch their favorite content, media companies are faced with a pivotal opportunity to drive business growth. To maintain their edge over traditional cable, content owners will need to carefully examine why cable has persisted for this long, where streaming offers value, and where SVOD platforms can continue to optimize to drive sustained viewer engagement.

As CTV Advertising Evolves, Here’s What It Can Learn from the $200B Paid Search Model

As the global marketplace becomes even more reliant on digital advertising, how can digital advertisers reach audiences that have become increasingly tech-savvy over the past few years?

What's Old Is New: Looking to the Past to Take Advantage of a FAST Future

The rise of FAST channels indicates that the future of entertainment will feel more familiar than we ever thought.

Live Sports Are Headed to Streaming Services, and Audiences Are Ready

As audiences continue to increase their streaming consumption, sports are ready to join the ranks of hit programs like Stranger Things, Only Murders in the Building, and Obi-Wan Kenobi. And with new streaming-exclusive deals involving the NFL and MLS in play, fans are ready, as more than one-third of U.S. homes now access TV programming strictly through an internet connection.

How Advertisers Can Push Addressable TV to Achieve Its Full Potential

The evolution of TV advertising has given rise to a new language in marketing circles—one that's necessary to address the increasing fragmentation and growing opportunities inherent within the space. Unfortunately, not everyone is using the same dictionary when it comes to emerging terminology, particularly as it relates to "addressable TV"—and that's a problem we as an industry need to tackle head-on.

Does Your OTT Provider Check All the Boxes?

If you're looking to start your own OTT platform, or improve your current one, picking the right vendor is the first step. Before signing on the dotted line, it's important to do your research, compare providers, and take key offerings into consideration.

You’ve Got (Personalized) Mail! It’s Time to Take Recommendations Beyond the App Interface

Personalized content recommendations are a hot topic in streaming. Extending them to your emails and other marketing messages is a logical way to increase repeat visits to your apps and counteract churn. 

Smarter Financials, Deeper Customer Experience Management Are Keys to Streaming Profitability in a Maturing Market

To differentiate themselves as well as to hang onto-and maximize revenues from-fickle subscribers whose combined a la carte streaming bills are approaching the prices of the former cable/satellite bundles that caused the initial cord cutting, media companies must improve the customer experience and address their own financial discipline.

Amazon To Talk Thursday Night Football at Streaming Media West

Streaming Media West returns to Huntington Beach November 15-16, with Streaming Media University Workshops on November 14. Registration is open now.

Modern Ways to Maximize Metadata for Better Content Discovery and Recommendations

Metadata quality is often the biggest challenge for any streaming service looking to increase content engagement with targeted recommendations. Can machine learning come to the rescue? 

Beyond the Binge: Making the Most of Post-Play Moments to Boost Engagement

Many streaming services have got binge-watching nailed for episodic content, keeping viewers hooked on their hottest series with auto-play of the next installment. But are you wasting a golden opportunity to recommend new content at the end of a series or when a viewer finishes watching non-episodic content? 

Unpacking the Psychology of Successful Content Recommendations

If you're looking to add or upgrade your data-driven recommendations, should you go for Recommended For You, Because You Watched, or Trending to bring the greatest increase in engagement? 24i's SVP of Data Products, Damien Read, argues the choice of section names and the data models behind them should be tuned to your user base and your specific business goals.

Win the Streaming Wars with Bingeable Content

Going viral in the streaming space is a taller order than when audiences first coined the term "binge-watching" as streaming platforms started dropping full seasons of content all at once. But what if, even in an increasingly crowded space, content owners and buyers could use data to determine whether content will drive viewership—or that it might even be binge-worthy?

Editorial Curation vs. Automation: What’s the Most Successful Way to Increase Engagement?

Higher engagement with content is streaming's holy grail. More eyeballs on a greater range of content is great for tackling churn and for growing advertising revenue. But where should you invest your effort--in editorial curation or data-driven recommendations? 

The Importance of OTT Analytics

Keeping viewers engaged with a wide variety of content on a platform that is both intuitive and user-friendly is key for revenue growth, reducing churn, and building your customer base. To achieve this, a data-driven content strategy equipped with OTT analytics must be in place. OTT analytics offer invaluable insight into content performance, advertising metrics, and technical statistics to help providers shape the customer experience, improve streaming quality, and put personalization at the forefront.