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OTT TV > Blog

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

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Know Your Streamers: The Vital Differences Between Live and On-Demand Audiences

As the OTT audience grows, it also becomes more fragmented. Knowing the differences between live and on-demand viewers can help both programmers and marketers make smarter choices.

Demanding Diversity: Why the Media Industry Needs it Now More Than Ever

Looking forward, the media industry will need to create a new "norm" where diversity is key to connecting with all groups and where all people and stories are represented. However, this will need to be done with authenticity. For brand marketers and advertisers looking to grow with the industry, now is the time to re-evaluate core values and prioritize diversity in your creative, content, targeting, and overall strategy.

How Legacy Publishers Should Harness the Power of CTV in 2022

At the end of the day, the goal in having publishers extend their content offerings to the CTV medium is to prime themselves for the future—to continue to grow their audience and diversify their content in a way that will have impact, and resonate. The time to take the leap is now.

The Streaming Industry's Stellar 2021 Opens the Door to an Even Better 2022

We'll see even more of the innovation—both technical and cultural—that we've seen over the past year, but temper your excitement with a healthy dose of skepticism about Web3.

Will Operators Own the Home?

Pay TV Operators have faced considerable threat from OTT services, but they have proven their resilience by adapting to a changing market. First by launching their own OTT services, then by fulfilling the role of aggregator. They remain in a unique position as a trusted provider, something that will be increasingly important as homes get smarter. The potential to extend that role to the entire smart home is huge and could be the savior of pay TV.

How the IP Media Trust Boundary Brings Security Back to the Center of IP Media Technology

The broadcasting industry can finally benefit from IP media workflows without compromises. The IP Media Trust Boundary removes complexity and renders security a competitive advantage rather than a vulnerability. Media companies are finally able to secure individual streams in hybrid media and mixed IP domain environments. Welcome to the age of secure IP media technology.

IPTV 2.0: Forging a Path to Full Streaming

IPTV operators face growing competition from streaming, cable, and satellite offerings. With IPTV 2.0, operators can deliver video via a unicast streaming infrastructure, which offers significant benefits.  

Where Are the Women in the Streaming Media Industry?

A look at any conference program—including our own—makes it clear: It's long past time for the streaming media industry to take the gender imbalance seriously, and to identify and address the root issues—not just the optics.

How to Choose the Right Format for OTT Video Library Management

ProRes fits most cases, and IMF the rest, but whatever format you're using, metadata is key for efficient video library management.

The Evolution of Free Ad-Supported TV (FAST)

This potential for innovation and accessibility truly sets FAST platforms apart from both traditional over-the-air linear and on-demand streaming platforms. Over the coming years, we will increasingly see that impact as more device manufacturers and VOD platforms, both ad-supported and paid, enter the space, providing an ever more diverse set of curated and personalized linear channels to their users. 

CTV Growth Puts Pressure on Converged TV Adoption

CTV is shaping TV's transformation and putting pressure on the need for measurement innovation in the age of converged TV. Measurement innovation must sit at the center of this transformation, and take on the role of redefining how we evaluate TV altogether, from the common metrics used across both linear and streaming, to how we create a more interoperable ecosystem that delivers value to us all, from viewers to advertisers and publishers.          

Does Connected TV Have a Transparency Problem?

As advertising shifts to new channels like CTV, it's important that platforms provide transparency in order to enable clients to make the best decisions with their marketing spend, as well as reassure them that the money is being spent as promised. And with connected TV now generating billions of dollars' worth of advertising, it's more vital than ever that platforms are held accountable.

IBC: We've Been Apart for Too Long

The international focus of events like IBC generate a sense of excitement and a critical mass of activity that drives the whole industry forward. That momentum has been noticeably lacking in 2021, and it's time to get the ball rolling again.

How Real-Time Data is Overhauling the OTT Space

In spaces like pharma and CPG, we've seen the value of anonymized databases. The same should become true for the entertainment industry, and it should happen sooner rather than later.

Cine Hidalgo: The Story of One Family's Mission to Bring Films to Their Community

Thanks to streaming, "social cinema," films can now bring people together in places and spaces beyond cineplexes in large cities. The story of Cine Hidalgo offers a model for how community centers, libraries, and museums can now become moviegoing destinations.

Will CTV Always Play Second Fiddle to Linear TV?

Connected TV ad spending is way up, but it still represents a relatively small share of advertisers' budgets. What needs to change to speed up adoption?

Why Content Creators Need to Embrace OTT

OTT has become a game-changer for content creators of all shapes, sizes, and industries. As technology continues to advance and evolve, it's only going to be an even greater boon for content creators.

Why Ad-Supported Streaming Models are Here to Stay

Viewers are flocking to FAST and AVOD services like Tubi and Pluto TV, with 55% of U.S. consumers watching at least one ad-supported OTT service. Maybe commercials aren't so bad after all?

Closer to the Edge: How Broadcasters Are Using Edge Computing to Reimagine the Viewing Experience

Edge computing isn't new, but it's finally transforming how data—including video—is delivered to millions of devices worldwide. Savvy service providers are using it to reimagine the viewing experience.

Submit Your Nominations Now for the 2021 Streaming Media 50 List

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by August 27.