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OTT TV > Blog

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Register now for our FREE webinar series, Streaming Media West Connect, happening September 29 - October 2!

5 Tips for Increasing OTT Revenue

The semi-captive audience created by the pandemic presents OTT publishers with unique opportunities, if they can seize them.

Micro-Wagering: The Future of Sports Betting with Real-Time Streaming Technology

Sports betting is about to be revolutionized, and streaming needs to catchup to the micro-wagering trend.

How to Stay Ahead in Today’s Unprecedented Media & Entertainment Landscape

The new normal calls for innovative approaches to content protection, aggregation, customer data, and business models

The ABCs of the "New Normal" for Streaming Services

Streaming usage is way up, and it's not going back down anytime soon. By focusing on analytics, bandwidth, and compression, OTT services can deliver high-quality experiences at scale.

How Can OTT Providers Battle for Space on the Operator Set-Top Box?

The short answer is that they no longer have to, if they leverage their existing Android TV APK.

CTV Ad Tech Needs a Makeover: Here’s How to Fix It

It's time to move beyond our outdated, Web 1.0 approach to advertising and embrace stateful ad podding. The future of connected television depends on it.

Streaming Media West is Going Virtual

We'll be bringing you 13 sessions, Streaming Media University Workshops, and the Content Delivery Summit during the last week of September and first week of October.

Will 2020 Push the Ad Industry to Standardize Brand Safety Guidelines?

Brand safety in the digital ad space has always been a fluid issue, and everyone in the industry is coming at it from a different perspective. In order to mitigate issues and prevent future failures, the advertising and digital media ecosystems need total transparency, and must create a set of stricter regulation guidelines.

Advanced TV Advertising in a Post-Cookies Future

Connected TV and OTT will grow due to Google's imminent third-party cookies denial, and their growth will transform the digital advertising landscape.

The 2020 Streaming Media 50 Coming in June

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on.

Take Back Control of Your Content

One of the challenges many companies face is regaining control of content that sits in multiple formats on multiple systems. Effective cloud-based workflows offer a solution.

How Cable Incumbents Are Transforming to Compete with Netflix, Hulu and Disney+

In the world of cable TV, the locus of power has been inverted. The hegemony of the bundle has been replaced by the particulate value of the individual.

It's Time to Make Streaming Greener

The online video industry has yet to reckon with the energy demands and environmental impact of what we do. It's time to start the discussion and work towards the greening of streaming.

5 Ways the Coronavirus Business Impact Permanently Changes Live Video Streaming

The changes that COVID-19 are bringing to the live streaming industry will have lasting effects, and streaming providers who focus on latency and scale will thrive

How to Stop Pirates Gatecrashing Your OTT Party

Video is more sophisticated than ever, but by using strong end-to-end encryption, hardening client devices, and using intelligence-based operational security services, you can keep pirates from stealing your content.

The Evolution of the Awards Campaign: Leveraging Branded OTT Sites to Engage Voters

OTT services won more Oscars, Emmys, and Golden Globes than ever, and even "old Hollywood" is deploying the tools of the streaming wars to help their films and shows get to the stage on awards night

How to Speak at Content Delivery Summit 2020

The event brings together all the players in the content delivery sector—from power and interconnect to quality of service and edge compute—in the only conference of its kind. If you're interested in speaking, read on.

What the NFL Keeps Getting Wrong About Streaming

It's 2020, and real-time chat and livestreaming are everywhere. So why are we still watching the game on pay TV? Watch parties are the future.

Four Keys to Combatting Video Piracy

Streaming services aren't just competing against each other; they're competing against pirates. DRM, encryption, watermarking, and geofencing are crucial components of any successful OTT anti-piracy strategy.

Want to Speak at Streaming Media East? Here's How.

The call for speakers is open until February 3, so get your speaking proposal in today for the OTT Summit, Video Engineering & Technology Summit, Esports & Sports Streaming Summit, or Enterprise & Education Video Summit