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OTT TV > Blog

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Advanced TV Advertising in a Post-Cookies Future

Connected TV and OTT will grow due to Google's imminent third-party cookies denial, and their growth will transform the digital advertising landscape.

The 2020 Streaming Media 50 Coming in June

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on.

Take Back Control of Your Content

One of the challenges many companies face is regaining control of content that sits in multiple formats on multiple systems. Effective cloud-based workflows offer a solution.

How Cable Incumbents Are Transforming to Compete with Netflix, Hulu and Disney+

In the world of cable TV, the locus of power has been inverted. The hegemony of the bundle has been replaced by the particulate value of the individual.

It's Time to Make Streaming Greener

The online video industry has yet to reckon with the energy demands and environmental impact of what we do. It's time to start the discussion and work towards the greening of streaming.

5 Ways the Coronavirus Business Impact Permanently Changes Live Video Streaming

The changes that COVID-19 are bringing to the live streaming industry will have lasting effects, and streaming providers who focus on latency and scale will thrive

How to Stop Pirates Gatecrashing Your OTT Party

Video is more sophisticated than ever, but by using strong end-to-end encryption, hardening client devices, and using intelligence-based operational security services, you can keep pirates from stealing your content.

The Evolution of the Awards Campaign: Leveraging Branded OTT Sites to Engage Voters

OTT services won more Oscars, Emmys, and Golden Globes than ever, and even "old Hollywood" is deploying the tools of the streaming wars to help their films and shows get to the stage on awards night

How to Speak at Content Delivery Summit 2020

The event brings together all the players in the content delivery sector—from power and interconnect to quality of service and edge compute—in the only conference of its kind. If you're interested in speaking, read on.

What the NFL Keeps Getting Wrong About Streaming

It's 2020, and real-time chat and livestreaming are everywhere. So why are we still watching the game on pay TV? Watch parties are the future.

Four Keys to Combatting Video Piracy

Streaming services aren't just competing against each other; they're competing against pirates. DRM, encryption, watermarking, and geofencing are crucial components of any successful OTT anti-piracy strategy.

Want to Speak at Streaming Media East? Here's How.

The call for speakers is open until February 3, so get your speaking proposal in today for the OTT Summit, Video Engineering & Technology Summit, Esports & Sports Streaming Summit, or Enterprise & Education Video Summit

2020 Vision: The Future of Local News is Streaming

New technologies and emerging consumer preferences and priorities have changed the way content is created and consumed, and new frontiers in online and digital media have accelerated the pace of change. How can news organizations keep up?

Binge No More?

Is binge-watching becoming a thing of the past? Not necessarily, but research from Reach3 Insights suggests that Netflix would be wise to follow Disney+ and Apple TV+ and embrace weekly episodes or even a hybrid approach.

Streaming Media West Preview: Off-the-Shelf Streaming Tools

Learn how to create, buy, edit, analyze, and distribute content—plus launch your own streaming video service—in only three hours. It's one reason to attend Streaming Media West next week.

Apple, Amazon Fire TV, and Google Anchor Streaming Media West '19

This year's Streaming Media West has a new location—in downtown L.A.!—but the same impressive roster of streaming visionaries that the industry has come to expect.

Esports and Sports Streaming Summit Preview: Jamie Horowitz, DAZN

Sports leagues need to adapt to a new world of live streaming delivery. At the Esports and Sports Streaming Summit, DAZN will explain what interactive video can provide.

The Quiet Conference: At IBC 2019, No News Was Good News

Some years are revolutionary, some are evolutionary, and some are just "meh." Here's why those "meh" years are the best ones for the industry.

Ban the Binge! Netflix Makes the Right Move With Weekly Episodes

Whatever happened to the water cooler? Even though some viewers are howling in protest on Twitter, Netflix is making a smart choice by releasing new episodes weekly.

Voting Is Now Open for the 2019 Readers' Choice Awards!

Let the competition begin! Voting begins for the streaming video industry awards that matter most—because winners are chosen by the community itself.