How Real-Time Data is Overhauling the OTT Space
In spaces like pharma and CPG, we've seen the value of anonymized databases. The same should become true for the entertainment industry, and it should happen sooner rather than later.
Cine Hidalgo: The Story of One Family's Mission to Bring Films to Their Community
Thanks to streaming, "social cinema," films can now bring people together in places and spaces beyond cineplexes in large cities. The story of Cine Hidalgo offers a model for how community centers, libraries, and museums can now become moviegoing destinations.
Will CTV Always Play Second Fiddle to Linear TV?
Connected TV ad spending is way up, but it still represents a relatively small share of advertisers' budgets. What needs to change to speed up adoption?
IATSE May Need to Strike While the Iron is Hot
Studios and producers are reaping the rewards of the OTT revolution. It's about time everyone involved in creating our favorite shows and movies gets their fair share.
Why Content Creators Need to Embrace OTT
OTT has become a game-changer for content creators of all shapes, sizes, and industries. As technology continues to advance and evolve, it's only going to be an even greater boon for content creators.
Why Ad-Supported Streaming Models are Here to Stay
Viewers are flocking to FAST and AVOD services like Tubi and Pluto TV, with 55% of U.S. consumers watching at least one ad-supported OTT service. Maybe commercials aren't so bad after all?
Closer to the Edge: How Broadcasters Are Using Edge Computing to Reimagine the Viewing Experience
Edge computing isn't new, but it's finally transforming how data—including video—is delivered to millions of devices worldwide. Savvy service providers are using it to reimagine the viewing experience.
Submit Your Nominations Now for the 2021 Streaming Media 50 List
Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by August 27.
How Streaming Services Can Deal With Consumer Privacy Concerns
Third-party data is going away, so OTT services need to explore new ways to leverage first-party data and innovative monetization strategies.
How to Improve the OTT Customer Experience Through Automation
Automation, machine learning, and artificial intelligence are vital components of any successful OTT service. Here's how to leverage them to improve processes, generate more revenue, and bring a better experience to consumers.
Is Bundling Streaming’s New Jet Pack?
Today, when each major video publisher has its own subscription-based streaming platform, often with unique content under its hood, users scratch their heads seeing monthly payments sometimes reach triple digits. Bundling is the obvious way for viewers to spend less to satisfy their growing appetite for content.
The Greening of Streaming, One Year On
From an article in Streaming Media a year ago has grown a brand-new organization devoted to meeting the sustainability challenge in the streaming industry.
Every Day I'm Buffering: The Future of Streaming Movies Needs Edge Cloud Computing
How streaming services can achieve that cinematic experience through edge cloud solutions
The Key to Winning the Streaming Wars? Think Local, Act Global
Streaming platforms, especially FAST services, are breaking down the walls to deliver local content to global audiences in a way that traditional broadcast simply can't.
Cloud QC and Monitoring Solutions Drive Superior Streaming Experiences
In today's video-streaming-centric world, cloud OTT monitoring solutions are vital to staying competitive and meeting the demand for high-quality video content on every screen.
Operators Are Perfectly Positioned to Win the Streaming Wars
The migration to streaming opens up a whole range of new experiences for the consumer and exciting business models for operators. The next chapter is to shift to cloud-native media components and media workflows. Operators are primed and ready to lead this change.
How the Pandemic Caused a Revolution in Cinema
Hybrid and social cinema were already coming, but the COVID-19 pandemic accelerated adoption and brought the movie experience to more people than ever before.
12 Top Features Your OTT Platform Needs to Be Successful
If you're looking to launch an OTT service, these are the questions you need to ask potential solutions providers.
How Will Streaming Services Monetize to Compete?
Streaming advertising took off in 2020, but research shows that users will pay to avoid ads, or just ignore them. So how can ad-based OTT services stay in the game?
An Operator's Guide to the Future of IP Advertising
Operators need to achieve a balance between support for legacy advertising tech and embracing adaptive bitrate (ABR) over IP.