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OTT TV > Blog

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

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The Keys to Launching Premium Quality, Profitable VOD Services in 2021

Leveraging cloud-based video streaming platforms, service providers can deliver on-demand content at scale. Cloud-native platforms, in particular, help to optimize file storage and reduce video buffering to ensure high-quality streaming experiences.

Reimagining Video Delivery with the Cloud

Among all the other changes that the COVID-19 pandemic has brought to the industry, it has accelerated broadcasters' move to the cloud. That shift is only going to continue.

Know Your Audience: Understanding the 'Who, What, and How' of OTT Streaming

Launching an OTT service and app is just the beginning of a long journey to know, nurture, and grow your streaming audience

How Media Brands Can Harness Standalone OTT Apps to Grow Their Audiences

Setting up independent apps can be challenging for smaller media brands, but the rewards are worth the effort.

How Big Data Can Save the Big Screen

The COVID-19 pandemic changed the business of cinema forever. Studios that use data to adapt to a new world of windowing for VOD and EST strategies will thrive.

Simplifying Live Streaming at Scale with DASH-IF

As competition for viewer attention increases, features that rely on timed metadata and low latency will become more important. Underpinning these features will be a need for better reliability and the new DASH-IF ingest specification should go a long way to addressing that.

Server-Side Selection is a Game Changer for Video Streaming

As adaptive bitrate streaming soars, operators are losing control over quality and resources. Server-side selection gives them back that control.

What Will CTV Look Like in 2021? Hint: It Might Be Different from 2020

While obstacles remain, connected TV advertising should see a rebound this year.

The Greening Of Streaming: Akamai Achieves Renewable Energy Goals Despite Pandemic Surge

The content delivery network used only renewable energy for its east coast U.S. data center in 2020, a year marked by notable traffic spikes for video, online gaming, and software downloads

Why Video Streaming Issues Aren’t Going Anywhere

The explosive growth in OTT viewing is good news, right? Only if the industry keeps innovating to make sure quality of experience issues don't send people back to pay TV.

Heralding a New Era of Broadcast Innovation with 5G and C-Band

The impact of 5G and C-band will bring a sea change in the production, distribution, and delivery of video

The 2020 Streaming Media Readers' Choice Winners

26 categories. 220 nominations. More than 25,000 votes. Who took home the big prizes in this year's Streaming Media Readers' Choice Awards? Read on.

Understanding the Serious Game of Piracy

Pirated video is a billion-dollar industry in the United States. Here's a look at who's behind it—and how to stop them.

Streaming Now and Into the Future

New monetization models and consolidation in the streaming market mean that OTT services need to accelerate their transition to the cloud

Confessions of a CTV Publisher: How Much Is the Cut?

By embracing the private marketplace model, both advertisers and publishers can get a better deal

5G and C-Band Herald a New Era of Broadcast Innovation

5G will change the game for delivering live video experiences. The migration is already underway; the time to take action is now.

How Niche Streaming Services Are Changing The Game

When it comes to streaming success, bigger isn't always better. Smaller, more focused services are finding audiences and thriving in the shadow of Netflix, Amazon Prime Video, and Disney+.

5 Tips for Increasing OTT Revenue

The semi-captive audience created by the pandemic presents OTT publishers with unique opportunities, if they can seize them.

Micro-Wagering: The Future of Sports Betting with Real-Time Streaming Technology

Sports betting is about to be revolutionized, and streaming needs to catchup to the micro-wagering trend.

How to Stay Ahead in Today’s Unprecedented Media & Entertainment Landscape

The new normal calls for innovative approaches to content protection, aggregation, customer data, and business models