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OTT TV > Blog

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

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Cloud QC and Monitoring Solutions Drive Superior Streaming Experiences

In today's video-streaming-centric world, cloud OTT monitoring solutions are vital to staying competitive and meeting the demand for high-quality video content on every screen.

Operators Are Perfectly Positioned to Win the Streaming Wars

The migration to streaming opens up a whole range of new experiences for the consumer and exciting business models for operators. The next chapter is to shift to cloud-native media components and media workflows. Operators are primed and ready to lead this change.

How the Pandemic Caused a Revolution in Cinema

Hybrid and social cinema were already coming, but the COVID-19 pandemic accelerated adoption and brought the movie experience to more people than ever before.

Take the Content and Revenue Protection Trends 2021 Survey

Share your insights on how DRM and piracy affects you personally and professionally, and enter for the chance to win a $500 Amazon gift card.

Nominate Your Company for the Streaming Media 50

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on.

12 Top Features Your OTT Platform Needs to Be Successful

If you're looking to launch an OTT service, these are the questions you need to ask potential solutions providers.

Why Is Watching Sports on OTT Harder Than Watching on TV?

Streaming is supposed to provide a better experience than television. So why is watching the Euro 2020 on the ESPN app such a poor experience?

How Will Streaming Services Monetize to Compete?

Streaming advertising took off in 2020, but research shows that users will pay to avoid ads, or just ignore them. So how can ad-based OTT services stay in the game?

An Operator's Guide to the Future of IP Advertising

Operators need to achieve a balance between support for legacy advertising tech and embracing adaptive bitrate (ABR) over IP.

Linear Addressable Advertising Is Here Now: Are You Ready?

While business and technical challenges have blocked linear take-off, innovation has now removed the roadblocks. This is the perfect time for ad sales, ad operations, and engineers to deploy the right technologies to enable this revenue game-changer.

The Future of Video Viewing Calls for New Strategies and Tech

We're watching more video than ever, and our industry needs to come up with new ways to ease the burden on consumers who are overwhelmed and fatigued

OTT Platforms Need to Focus on Cybersecurity

After huge data breaches at Facebook and LinkedIn, it's time for every OTT service to pay serious attention to protecting user data.

OTT Sports Opportunities and Challenges

Sports OTT services look to enhanced user experiences, more customization, and streamlined workflows to stand out from the competition

Oscar Noms for Streamers Make History, and AI Can Cement Their Place in Tinseltown

Streaming platforms produced three out of eight Academy Award nominations for Best Picture this year. Those who use AI to leverage data will be back again in the future.

The Keys to Launching Premium Quality, Profitable VOD Services in 2021

Leveraging cloud-based video streaming platforms, service providers can deliver on-demand content at scale. Cloud-native platforms, in particular, help to optimize file storage and reduce video buffering to ensure high-quality streaming experiences.

Reimagining Video Delivery with the Cloud

Among all the other changes that the COVID-19 pandemic has brought to the industry, it has accelerated broadcasters' move to the cloud. That shift is only going to continue.

Know Your Audience: Understanding the 'Who, What, and How' of OTT Streaming

Launching an OTT service and app is just the beginning of a long journey to know, nurture, and grow your streaming audience

How Media Brands Can Harness Standalone OTT Apps to Grow Their Audiences

Setting up independent apps can be challenging for smaller media brands, but the rewards are worth the effort.

How Big Data Can Save the Big Screen

The COVID-19 pandemic changed the business of cinema forever. Studios that use data to adapt to a new world of windowing for VOD and EST strategies will thrive.

Simplifying Live Streaming at Scale with DASH-IF

As competition for viewer attention increases, features that rely on timed metadata and low latency will become more important. Underpinning these features will be a need for better reliability and the new DASH-IF ingest specification should go a long way to addressing that.