Video Advertising > Blog

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

YouTube Execs: Take Responsibility for the Mess You've Created

Vaccination misinformation, white nationalists, improper kid vids: YouTube pretends it's a library, while its videos are doing real harm. It's time for YouTube execs to take out the trash.

Everything Is Video: Rocket Mortgage Offers Lessons for Success

How can marketers make people want to watch content about mortgages? By experimenting, keeping things fun, and not worrying about budgets.

DAZN, Sky to Keynote 2019 Streaming Forum

The London event is set for 26 February, and will also offer sessions on AV1, HEVC, ATSC 3.0, latency, and more. Registration is now open.