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Video Advertising > Blog

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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What the DTC Marketing Playbook Will Bring to CTV Advertising

In the ever-evolving advertising landscape, Direct-to-Consumer (DTC) brands are revolutionizing Connected TV (CTV) advertising by applying their refined, high-performance marketing strategies from social platforms. Mike Hauptman of AdLib unveils how DTC brands are transforming CTV advertising, merging their tried-and-tested tactics with data-driven insights to engage audiences more effectively and precisely than ever.

Brands Shouldn’t Sleep on Amazon Prime’s Ad Push

Hunter Terry of Lotame discusses Amazon's new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn't sleep on the powerful impact of Amazon's ad push.

What’s Next for Streaming: The Union of Content, Advertising, and Interactive Experiences

Raman Abrol of Vubiquity and Amdocs discusses the next stages for streaming: the union of content, advertising, and interactive experiences.

The Next Frontier for TV Advertising Is Outside the Living Room

TV advertising still rules, says Michael Sanchez of Atmosphere, but not exactly how/where you think

CTV Can Transform the 2024 Election Like Linear Did In 1960 – But is it Ready?

The 2024 election cycle will transform digital media's role in citizens' perception of their candidates and causes. Andrew Rosenman of Equativ discusses the potential risks of shutting out the emerging digital native electorate when ad tech and digital media platforms back away from the political conversation.

As CTV Further Evolves for Both Consumers and Advertisers, Here are 3 Trends to Watch for in 2024

Gijsbert Pols, Director of Connected TV & New Channels for Adjust, outlines three key CTV trends to watch for in 2024.

Rekindling Consumer Satisfaction With D2C

Despite what appears to be a thriving market, streaming viewers are still looking for more than what's on offer. Greg Morrow of Bitcentral's ViewNexa highlights ways to rekindle consumer satisfaction with D2C business models.

How Advertisers Can Try to Avoid Getting Stuck in VPPA Limbo with Their CTV and Video Data

Mitch Eisenberg of Alliant discusses how a 35-year-old piece of legislation—the Video Privacy Protection Act (VPPA)—is sparking lawsuits and sowing confusion within the CTV and video ad space, and he outlines some safe and practical strategies that marketers can take to navigate the VPPA and reach the audiences that matter most to them.

Deploying a Hybrid Monetization Strategy: Simplicity, Agility and Visibility in Content Management

Flexibility and adaptability are essential for monetizing video content in new markets and in new ways. No one monetization model will serve all audiences or support the monetization of every type of content. This means providers have to be ready to shape their offerings to meet audience expectations and capture new revenue.

Post-Game Strategies to Help Brands Win the Super Bowl

In just a few months, the majority of Americans will be sitting down for one of the biggest events of the year - the Super Bowl. The big game is more than just an iconic time for sports fans, beer, and chicken wings, it's also one of the biggest and most talked about days of the year for advertising. Jenn Chen, President and CRO at Connatix, outlines the best strategies for maximizing advertising effectiveness after the game.

Instant Replay: Streaming Media Connect November 2023

Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.

Navigating the New Media Revenue Frontier: Unifying Strategies for Success

This article by Lindsay Van Kirk of Operative spotlights recent developments in revenue management technology, and how cloud-native and modular approaches are enabling media brands to unify their existing systems and deliver faster ROI. Kirk offers practical insights and advice for media professionals navigating this dynamic landscape.

New Approach to Data Clean Rooms to Fix CTV Measurement

This article reviews the clean room challenge within the emerging CTV landscape and how to address it.

YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

How OTT and FAST Market Consolidation Will Spark a New Wave of Alternative Monetization Strategies

Vijay Sajja of Evergent explains how OTT and FAST market consolidation will spark a new wave of alternative monetization strategies.

Is Your Streaming Service Fit for Whatever Comes Your Way?

How certain are you of what's next for the streaming industry? Kjeld Beijer, Head of Marketing at 24i, discusses the recent and largely unpredicted significant industry changes and outlines ways to get ahead of the curve by improving UX, business models, content discovery, and integrations.

Instant Replay: Streaming Media Connect 2023

ICYMI--Streaming Media presented its 11th Connect virtual conference August 22-24, with Evan Shapiro as host and MC, a cracking keynote from NBCUniversal VP Quincy Olatunde, and 12 dynamic panel discussions featuring industry luminaries sharing their expertise on topics ranging from OTT to FAST to generative AI to emerging codecs to edge delivery to streaming at scale and more. The full archived conference is available right here!

Gen Z’s New Frontier: Elusive Generation Inspires Innovative Marketing

Gen Z's preference for streaming and digital devices has driven the growth of Connected TV (CTV) as advertisers focus on delivering personalized and authentic ads through CTV to target this generation. Gijsbert Pols of Adjust discusses how advertisers are shifting budgets towards CTV due to its advanced metrics, real-time data, and ability to engage Gen Z with tailored content, making it a key driver of advertising growth.

Why Ad Monitoring on Real Devices Is Essential for OTT Performance

Yoann Hinard, COO at Witbe, outlines why ad monitoring on real devices is essential for OTT performance

Debunking the Top 7 Myths About Broadcast TV Advertising and Marketplace Buying

Broadcast TV has long been the most effective medium for building brand awareness. Still, it's considered notoriously tricky to buy, often thought of as reserved for major brands with big budgets. But Brian Thoman of WideOrbit says that new marketplace technologies are making broadcast TV easier to buy than ever before, and in this article, he debunks the top 7 myths about broadcast TV advertising and marketplace buying.