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Video Advertising > Blog

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Join us in person this November for Streaming Media West in Huntington Beach, CA. Register now to save $100 off your pass!

Amazon To Talk Thursday Night Football at Streaming Media West

Streaming Media West returns to Huntington Beach November 15-16, with Streaming Media University Workshops on November 14. Registration is open now.

Why CTV Is One of Digital Advertising’s Fastest-Growing Channels

Why is CTV one of digital advertising's fastest-growing channels, and where is CTV advertising heading? The channel is likely to keep growing fast thanks to larger audiences and viewer demographics, rich storytelling possibilities in a medium poised to capture consumer attention, and evolving measurement capabilities that will make CTV a go-to for both brand and performance marketing. 

The Importance of OTT Analytics

Keeping viewers engaged with a wide variety of content on a platform that is both intuitive and user-friendly is key for revenue growth, reducing churn, and building your customer base. To achieve this, a data-driven content strategy equipped with OTT analytics must be in place. OTT analytics offer invaluable insight into content performance, advertising metrics, and technical statistics to help providers shape the customer experience, improve streaming quality, and put personalization at the forefront.

A New Era of Streaming Wars Is Here—and This Battle Is Getting Personal

Amid fierce competition, streaming services are looking to new personalization strategies to increase content engagement, tackle churn, increase advertising revenue, and encourage users to return to their apps. What new and emerging data-driven approaches should streaming services use to boost their content discovery user experience? 

Understanding the Connected TV Opportunity: A Guide for Advertisers

As CTV matures, so does the potential it offers brands. Jana Jakovljevic shares insights on seizing that opportunity

How to Compete in the Streaming Wars—Without Your Own Billion-Dollar Backing

Prioritize content, find the audiences, and then let data drive your content valuation.

The True Cost of Low Advertising Render Rates

On the surface, low render rates would seem to represent an annoying illustration of opportunity cost—the ads (and therefore revenue) that could have been delivered but weren't, typically because a user stops watching in the middle of the stream. However, there are more subtle and meaningful implications of low render rates that publishers need to be aware of.

Overcoming the Top 5 Challenges in Server-Side IP Ad Insertion (SSAI)

In order for streaming services to offer a truly "real TV" experience, they need to match content, ads, and devices, as well as support rapid spikes in traffic, maintain high quality of experience, and more. In short, it all comes down to the manifest manipulator.

Monetization in the Streaming Era: Creating a Win-Win Relationship

While the fight between advertising and subscription, and between server-side and client-side ad insertion rages on, streaming services can ramp up monetization with data-driven, direct-to-consumer (D2C) sports and esports offerings

The Future of OTT is Now at Streaming Media East 2022

To provide a snapshot of the OTT universe that goes beyond the numbers-though we'll be reporting some key data points as well-Streaming Media is presenting a dedicated track on "The Future of OTT" at Streaming Media East 2022.

Streaming Goals 2022: Lower Latency, Bigger Audiences, More Ad Revenue

Advances in Low-Latency DASH and HLS will allow for greater scalability and interactivity for better live streaming experiences, while AVOD and FAST viewing continue to grow

2022 Upfronts Preview: Marketers Need to Rethink TV Strategies

Reimagining how the industry buys, sells, and measures TV (and digital) is easier said than done, but there are more than a few places to start for a simple refresh on how to think about TV ad commitments this year.

Peacock and Google TV to Forecast Future of Premium TV and the OTT Experience in Streaming Media East Morning Keynotes

Two can't-miss keynotes will map out streaming's future as it appears to companies poised to bring it to life: Peacock and Google TV.

The Evolution of Ad Buying for Streaming Platforms: Out With The Old, In With The New

Whether it's Free-Ad Supported TV (FAST) or ATSC 3.0, ad tech and software companies are continuing to build out the technical infrastructure required to keep the transformations in the ad-buying market moving forward so advertisers can easily reach consumers no matter how or where they're viewing content.

Combat Connected TV Advertising Wastage Now!

As CTV grows in popularity and programmatic becomes the primary source of ad revenue, problems around measurement and monitoring are only going to become more painful and expensive if action is taken early and robustly. The time to act is now.

A Free Ad-Supported TV (FAST) Shakeout Is Coming. Deploy Your Data to Survive.

As the free ad-supported television (FAST) market gets ever-more crowded, companies that leverage their data in the smartest ways will thrive while others fall by the wayside.

Digital Ad Spend 2022: What to Expect

Advertisers must work with publishers and technologies to make sure viewers receive the ads they want, every single time.

Standardization is Coming to Addressable TV; In the Meantime, Partnerships Are Key

In time, we're going to see standardization come to the addressable TV space, just as it has to the many digital advertising opportunities that came before it. Connecting the dots across screens, regions and inventory types will become easier, as companies continue to partner smartly for enhanced efficiencies and outcomes.

Super Bowl Ads: Eccentricity and Local Advertising Can Make Spots Stand Out

The cost and sheer number of ad spots during the Super Bowl can make it difficult for brands to stand out in the crowd. Here's a look at what's worked, from Oreo cookies to Betty White.

What Will Advertising and Ad-Blocking Look Like in 2022?

As we anticipate changes in the industry in 2022, here are our seven key predictions on what will shape the future of ad blocking in the coming year and beyond.