-->
Video Advertising > Blog

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Join us FREE for Streaming Media Connect, Feb 14-17, 2023. Reserve Your Seat Now!

Compliance Challenges On The Horizon: How The Rise of Ad-Based Streaming Will Lead To New Tax Obligations

How might the rise of ad-based streaming lead to new tax obligations? Toby Bargar of Avalara discusses the possibilities.

Breaking Down Video Streaming’s Acronyms: SVOD, AVOD, FAST, and TVOD

Delving into the video streaming space can feel like wading through acronym alphabet soup. Charles Mellilo of Endeavor Streaming provides a comprehensive breakdown of the various forms of streaming media, along with each one's specific benefits and challenges.

Cost Sensitivity and Navigation Challenges Emerge as Key Factors Contributing to Streaming Subscriber Churn and Content Catalog Fatigue

Ian Greenblatt and Carl Lepper of J.D. Power discuss how streaming service providers face new challenges moving into 2023 as the industry faces headwinds driven by rising inflation, the prospects of a global recession, and an arms race of content spending in the service of customer acquisition.

The State of Video Streaming: Make Money, Save Money

Content owners and service providers need to find cost savings, generate additional revenue, and meet customers' tightening budgets. In the article, Maria Ingold, Synamedia, discusses exactly how content providers can do that by monetizing non-paying consumers, adding advertising models in addition to subscriptions, and improving sustainability to both reduce energy usage and save costs.

Will CTV Ever Be a Buyer’s Market?

Despite a worldwide ad spending slowdown, CTV is expected to continue its meteoric growth into 2023. While CTV is so popular it's immune to spending cuts, it still has issues, especially regarding brand safety, suitability, and data transparency. Mario Diez, CEO Peer39, discusses the challenges currently facing CTV.

Why Broadcasters Need a Swiss Army Knife to Fix Video Advertising

Greg Morrow of Bitcentral looks at how publishers now need a "swiss army knife" of tools to realize their advertising potential. With content spread across so many distribution points and in different forms, publishers now need to integrate a separate toolset for each one to thrive in today's market.

Get Ready - Advertisers Want Sophisticated TV Targeting for Omnichannel Media Buying

Tony Mooney of ThinkAnalytics discusses approaches for optimizing TV behavioral targeting at whatever speed suits the local market or operational constraints.

How AI Is Helping Marketers Embrace Top Video Trends

Josh Dorward of Cloudinary discusses the ways that AI is helping marketers embrace top video trends.

Increasing Liquidity for Streaming VOD Inventory

When one looks at the world of CTV/OTT ad buying, an odd trend emerges: There appears to be more buying against linear streaming inventory than against VOD streaming inventory. This seems odd because viewers are much more engaged with VOD titles—that is the very nature of on-demand viewing. VOD inventory should be more desirable from an advertiser's perspective, but this is not reflected in what is happening in the market.

Top 7 Ad Processes that Desperately Need Automation

Will Offeman, Chief Product Officer of WideOrbit, outlines the top seven automation processes to help streamline ad sales from pitch to payment, saving broadcasters time and money.

TV Audience Targeting Must Reflect the Dynamics and Speed of Consumer Behavior

With Disney and Netflix becoming the latest providers to succumb to the inevitable commercial realities of the subscription-only TV business model, what does this mean for both customer experience and advertising effectiveness?

Why Behavioral Targeting is the Gold Standard for Attracting Ad Revenues

Since TV viewing via OTT and on-demand has become the dominant user behavior, TV operators are faced with several challenges to future income streams. However, to fight off the tech giants, TV operators will have to deliver audience targeting on TV that matches the sophistication of online media.

Why Advertisers Must Embrace OTT Services' Ad-Supported Models in 2023

As the fight for eyeballs intensifies, we are seeing more and more companies diversify their monetization strategies to include ad-supported revenue models that scale their advertising offerings and capabilities. As companies like Disney and Netflix debut ad-supported models, marketers and advertisers can take advantage by integrating themselves into the OTT mix to create campaigns that hook viewers in.

As CTV Advertising Evolves, Here’s What It Can Learn from the $200B Paid Search Model

As the global marketplace becomes even more reliant on digital advertising, how can digital advertisers reach audiences that have become increasingly tech-savvy over the past few years?

How Advertisers Can Push Addressable TV to Achieve Its Full Potential

The evolution of TV advertising has given rise to a new language in marketing circles—one that's necessary to address the increasing fragmentation and growing opportunities inherent within the space. Unfortunately, not everyone is using the same dictionary when it comes to emerging terminology, particularly as it relates to "addressable TV"—and that's a problem we as an industry need to tackle head-on.

Amazon To Talk Thursday Night Football at Streaming Media West

Streaming Media West returns to Huntington Beach November 15-16, with Streaming Media University Workshops on November 14. Registration is open now.

Why CTV Is One of Digital Advertising’s Fastest-Growing Channels

Why is CTV one of digital advertising's fastest-growing channels, and where is CTV advertising heading? The channel is likely to keep growing fast thanks to larger audiences and viewer demographics, rich storytelling possibilities in a medium poised to capture consumer attention, and evolving measurement capabilities that will make CTV a go-to for both brand and performance marketing. 

The Importance of OTT Analytics

Keeping viewers engaged with a wide variety of content on a platform that is both intuitive and user-friendly is key for revenue growth, reducing churn, and building your customer base. To achieve this, a data-driven content strategy equipped with OTT analytics must be in place. OTT analytics offer invaluable insight into content performance, advertising metrics, and technical statistics to help providers shape the customer experience, improve streaming quality, and put personalization at the forefront.

A New Era of Streaming Wars Is Here—and This Battle Is Getting Personal

Amid fierce competition, streaming services are looking to new personalization strategies to increase content engagement, tackle churn, increase advertising revenue, and encourage users to return to their apps. What new and emerging data-driven approaches should streaming services use to boost their content discovery user experience? 

Understanding the Connected TV Opportunity: A Guide for Advertisers

As CTV matures, so does the potential it offers brands. Jana Jakovljevic shares insights on seizing that opportunity