-->
Video Advertising > Blog

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Confessions of a CTV Publisher: How Much Is the Cut?

By embracing the private marketplace model, both advertisers and publishers can get a better deal

Why CTV Is Key For Political Advertisers This Election Cycle

Audiences are spending more time watching connected TV (CTV) than ever before, and CTV offers unique opportuniites to reach voters in a targeted fashion.

CTV Ad Tech Needs a Makeover: Here’s How to Fix It

It's time to move beyond our outdated, Web 1.0 approach to advertising and embrace stateful ad podding. The future of connected television depends on it.

Tricky Tracking: Inside CTV’s Metric Room

Ad message delivery is a delicate art. It's not just about declaring brands' solutions that are designed to meet prospects' needs and wants. It's about resonating with the context of an ad slot, and staying on the same page with the audience.

Streaming Media West is Going Virtual

We'll be bringing you 13 sessions, Streaming Media University Workshops, and the Content Delivery Summit during the last week of September and first week of October.

Will 2020 Push the Ad Industry to Standardize Brand Safety Guidelines?

Brand safety in the digital ad space has always been a fluid issue, and everyone in the industry is coming at it from a different perspective. In order to mitigate issues and prevent future failures, the advertising and digital media ecosystems need total transparency, and must create a set of stricter regulation guidelines.

The Publisher's Recipe for Video Revenue Optimization

With the right mix of ingredients and careful testing, publishers can overcome declining CPMs and increase revenue.

Video Publishers’ New Normal: Booming Audiences and Spiralling Costs

News and media video publishers are facing exorbitant video delivery fees and plummeting ad revenues as a result of stay-at-home orders. Now is the time for them to consider alternative revenue streams and affiliate businesses.

Advanced TV Advertising in a Post-Cookies Future

Connected TV and OTT will grow due to Google's imminent third-party cookies denial, and their growth will transform the digital advertising landscape.

The 2020 Streaming Media 50 Coming in June

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on.

New: Streaming Media Connect

Streaming Media's "Who To See at NAB" marketing program evolves into "Streaming Media Connect"

Want to Speak at Streaming Media East? Here's How.

The call for speakers is open until February 3, so get your speaking proposal in today for the OTT Summit, Video Engineering & Technology Summit, Esports & Sports Streaming Summit, or Enterprise & Education Video Summit

The 2019 Streaming Media 50 Coming in July

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on.

YouTube Won the 2019 NewFronts Because of What it Didn't Say

Brand safety? Predatory comments on videos? YouTube is laser-focused on fixing that. Now, back to the massive star-packed, music-filled party.

NewFront Week 2019 Starts Monday; Here's What We Want to Know

The biggest online video publishers—including Hulu, Twitter, Verizon Media, and YouTube—will hold their newfront presentations next week. Here are the questions we want answered.

YouTube Execs: Take Responsibility for the Mess You've Created

Vaccination misinformation, white nationalists, improper kid vids: YouTube pretends it's a library, while its videos are doing real harm. It's time for YouTube execs to take out the trash.

Everything Is Video: Rocket Mortgage Offers Lessons for Success

How can marketers make people want to watch content about mortgages? By experimenting, keeping things fun, and not worrying about budgets.

DAZN, Sky to Keynote 2019 Streaming Forum

The London event is set for 26 February, and will also offer sessions on AV1, HEVC, ATSC 3.0, latency, and more. Registration is now open.