Companies Are Betting Big on Social Media For Super Sales
12 Feb 2021
Super Bowl Ads Peaked Years Ago; Why Social Media Is Today's Big Winner
What Will CTV Look Like in 2021? Hint: It Might Be Different from 2020
12 Jan 2021
While obstacles remain, connected TV advertising should see a rebound this year.
Confessions of a CTV Publisher: How Much Is the Cut?
23 Nov 2020
By embracing the private marketplace model, both advertisers and publishers can get a better deal
Why CTV Is Key For Political Advertisers This Election Cycle
23 Sep 2020
Audiences are spending more time watching connected TV (CTV) than ever before, and CTV offers unique opportuniites to reach voters in a targeted fashion.
CTV Ad Tech Needs a Makeover: Here’s How to Fix It
17 Aug 2020
It's time to move beyond our outdated, Web 1.0 approach to advertising and embrace stateful ad podding. The future of connected television depends on it.
Tricky Tracking: Inside CTV’s Metric Room
09 Aug 2020
Ad message delivery is a delicate art. It's not just about declaring brands' solutions that are designed to meet prospects' needs and wants. It's about resonating with the context of an ad slot, and staying on the same page with the audience.
Streaming Media West is Going Virtual
02 Aug 2020
We'll be bringing you 13 sessions, Streaming Media University Workshops, and the Content Delivery Summit during the last week of September and first week of October.
Will 2020 Push the Ad Industry to Standardize Brand Safety Guidelines?
29 Jul 2020
Brand safety in the digital ad space has always been a fluid issue, and everyone in the industry is coming at it from a different perspective. In order to mitigate issues and prevent future failures, the advertising and digital media ecosystems need total transparency, and must create a set of stricter regulation guidelines.
The Publisher's Recipe for Video Revenue Optimization
25 Jun 2020
With the right mix of ingredients and careful testing, publishers can overcome declining CPMs and increase revenue.
Video Publishers’ New Normal: Booming Audiences and Spiralling Costs
14 May 2020
News and media video publishers are facing exorbitant video delivery fees and plummeting ad revenues as a result of stay-at-home orders. Now is the time for them to consider alternative revenue streams and affiliate businesses.
Advanced TV Advertising in a Post-Cookies Future
29 Apr 2020
Connected TV and OTT will grow due to Google's imminent third-party cookies denial, and their growth will transform the digital advertising landscape.
The 2020 Streaming Media 50 Coming in June
08 Apr 2020
Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on.
New: Streaming Media Connect
11 Mar 2020
Streaming Media's "Who To See at NAB" marketing program evolves into "Streaming Media Connect"
Want to Speak at Streaming Media East? Here's How.
15 Jan 2020
The call for speakers is open until February 3, so get your speaking proposal in today for the OTT Summit, Video Engineering & Technology Summit, Esports & Sports Streaming Summit, or Enterprise & Education Video Summit
The 2019 Streaming Media 50 Coming in July
15 May 2019
Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on.
YouTube Won the 2019 NewFronts Because of What it Didn't Say
06 May 2019
Brand safety? Predatory comments on videos? YouTube is laser-focused on fixing that. Now, back to the massive star-packed, music-filled party.
NewFront Week 2019 Starts Monday; Here's What We Want to Know
26 Apr 2019
The biggest online video publishers—including Hulu, Twitter, Verizon Media, and YouTube—will hold their newfront presentations next week. Here are the questions we want answered.
YouTube Execs: Take Responsibility for the Mess You've Created
05 Apr 2019
Vaccination misinformation, white nationalists, improper kid vids: YouTube pretends it's a library, while its videos are doing real harm. It's time for YouTube execs to take out the trash.
Everything Is Video: Rocket Mortgage Offers Lessons for Success
26 Mar 2019
How can marketers make people want to watch content about mortgages? By experimenting, keeping things fun, and not worrying about budgets.
DAZN, Sky to Keynote 2019 Streaming Forum
20 Dec 2018
The London event is set for 26 February, and will also offer sessions on AV1, HEVC, ATSC 3.0, latency, and more. Registration is now open.