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Video Advertising > Blog

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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Monetization in the Streaming Era: Creating a Win-Win Relationship

While the fight between advertising and subscription, and between server-side and client-side ad insertion rages on, streaming services can ramp up monetization with data-driven, direct-to-consumer (D2C) sports and esports offerings

The Future of OTT is Now at Streaming Media East 2022

To provide a snapshot of the OTT universe that goes beyond the numbers-though we'll be reporting some key data points as well-Streaming Media is presenting a dedicated track on "The Future of OTT" at Streaming Media East 2022.

Streaming Goals 2022: Lower Latency, Bigger Audiences, More Ad Revenue

Advances in Low-Latency DASH and HLS will allow for greater scalability and interactivity for better live streaming experiences, while AVOD and FAST viewing continue to grow

2022 Upfronts Preview: Marketers Need to Rethink TV Strategies

Reimagining how the industry buys, sells, and measures TV (and digital) is easier said than done, but there are more than a few places to start for a simple refresh on how to think about TV ad commitments this year.

Peacock and Google TV to Forecast Future of Premium TV and the OTT Experience in Streaming Media East Morning Keynotes

Two can't-miss keynotes will map out streaming's future as it appears to companies poised to bring it to life: Peacock and Google TV.

The Evolution of Ad Buying for Streaming Platforms: Out With The Old, In With The New

Whether it's Free-Ad Supported TV (FAST) or ATSC 3.0, ad tech and software companies are continuing to build out the technical infrastructure required to keep the transformations in the ad-buying market moving forward so advertisers can easily reach consumers no matter how or where they're viewing content.

Combat Connected TV Advertising Wastage Now!

As CTV grows in popularity and programmatic becomes the primary source of ad revenue, problems around measurement and monitoring are only going to become more painful and expensive if action is taken early and robustly. The time to act is now.

A Free Ad-Supported TV (FAST) Shakeout Is Coming. Deploy Your Data to Survive.

As the free ad-supported television (FAST) market gets ever-more crowded, companies that leverage their data in the smartest ways will thrive while others fall by the wayside.

Digital Ad Spend 2022: What to Expect

Advertisers must work with publishers and technologies to make sure viewers receive the ads they want, every single time.

Standardization is Coming to Addressable TV; In the Meantime, Partnerships Are Key

In time, we're going to see standardization come to the addressable TV space, just as it has to the many digital advertising opportunities that came before it. Connecting the dots across screens, regions and inventory types will become easier, as companies continue to partner smartly for enhanced efficiencies and outcomes.

Super Bowl Ads: Eccentricity and Local Advertising Can Make Spots Stand Out

The cost and sheer number of ad spots during the Super Bowl can make it difficult for brands to stand out in the crowd. Here's a look at what's worked, from Oreo cookies to Betty White.

What Will Advertising and Ad-Blocking Look Like in 2022?

As we anticipate changes in the industry in 2022, here are our seven key predictions on what will shape the future of ad blocking in the coming year and beyond.

Know Your Streamers: The Vital Differences Between Live and On-Demand Audiences

As the OTT audience grows, it also becomes more fragmented. Knowing the differences between live and on-demand viewers can help both programmers and marketers make smarter choices.

Demanding Diversity: Why the Media Industry Needs it Now More Than Ever

Looking forward, the media industry will need to create a new "norm" where diversity is key to connecting with all groups and where all people and stories are represented. However, this will need to be done with authenticity. For brand marketers and advertisers looking to grow with the industry, now is the time to re-evaluate core values and prioritize diversity in your creative, content, targeting, and overall strategy.

How Legacy Publishers Should Harness the Power of CTV in 2022

At the end of the day, the goal in having publishers extend their content offerings to the CTV medium is to prime themselves for the future—to continue to grow their audience and diversify their content in a way that will have impact, and resonate. The time to take the leap is now.

Where Are the Women in the Streaming Media Industry?

A look at any conference program—including our own—makes it clear: It's long past time for the streaming media industry to take the gender imbalance seriously, and to identify and address the root issues—not just the optics.

The Evolution of Free Ad-Supported TV (FAST)

This potential for innovation and accessibility truly sets FAST platforms apart from both traditional over-the-air linear and on-demand streaming platforms. Over the coming years, we will increasingly see that impact as more device manufacturers and VOD platforms, both ad-supported and paid, enter the space, providing an ever more diverse set of curated and personalized linear channels to their users. 

CTV Growth Puts Pressure on Converged TV Adoption

CTV is shaping TV's transformation and putting pressure on the need for measurement innovation in the age of converged TV. Measurement innovation must sit at the center of this transformation, and take on the role of redefining how we evaluate TV altogether, from the common metrics used across both linear and streaming, to how we create a more interoperable ecosystem that delivers value to us all, from viewers to advertisers and publishers.          

Why Businesses Should Embrace CTV, Geo-Targeted Advertising

Connected TV still might not yield the numbers that traditional TV does, but its targeting capabilities make it a better buy than linear

Does Connected TV Have a Transparency Problem?

As advertising shifts to new channels like CTV, it's important that platforms provide transparency in order to enable clients to make the best decisions with their marketing spend, as well as reassure them that the money is being spent as promised. And with connected TV now generating billions of dollars' worth of advertising, it's more vital than ever that platforms are held accountable.