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Video Advertising > Blog

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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Will CTV Always Play Second Fiddle to Linear TV?

Connected TV ad spending is way up, but it still represents a relatively small share of advertisers' budgets. What needs to change to speed up adoption?

Why Ad-Supported Streaming Models are Here to Stay

Viewers are flocking to FAST and AVOD services like Tubi and Pluto TV, with 55% of U.S. consumers watching at least one ad-supported OTT service. Maybe commercials aren't so bad after all?

Submit Your Nominations Now for the 2021 Streaming Media 50 List

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by August 27.

How Streaming Services Can Deal With Consumer Privacy Concerns

Third-party data is going away, so OTT services need to explore new ways to leverage first-party data and innovative monetization strategies.

How to Better Monetize Video Advertising: First-Party Data Is King

With new policies from Apple and Google giving more control to consumers, advertisers need to turn away from third-party data to build user profiles

An Operator's Guide to the Future of IP Advertising

Operators need to achieve a balance between support for legacy advertising tech and embracing adaptive bitrate (ABR) over IP.

Linear Addressable Advertising Is Here Now: Are You Ready?

While business and technical challenges have blocked linear take-off, innovation has now removed the roadblocks. This is the perfect time for ad sales, ad operations, and engineers to deploy the right technologies to enable this revenue game-changer.

Companies Are Betting Big on Social Media For Super Sales

Super Bowl Ads Peaked Years Ago; Why Social Media Is Today's Big Winner

What Will CTV Look Like in 2021? Hint: It Might Be Different from 2020

While obstacles remain, connected TV advertising should see a rebound this year.

Confessions of a CTV Publisher: How Much Is the Cut?

By embracing the private marketplace model, both advertisers and publishers can get a better deal

Why CTV Is Key For Political Advertisers This Election Cycle

Audiences are spending more time watching connected TV (CTV) than ever before, and CTV offers unique opportuniites to reach voters in a targeted fashion.

CTV Ad Tech Needs a Makeover: Here’s How to Fix It

It's time to move beyond our outdated, Web 1.0 approach to advertising and embrace stateful ad podding. The future of connected television depends on it.

Tricky Tracking: Inside CTV’s Metric Room

Ad message delivery is a delicate art. It's not just about declaring brands' solutions that are designed to meet prospects' needs and wants. It's about resonating with the context of an ad slot, and staying on the same page with the audience.

Streaming Media West is Going Virtual

We'll be bringing you 13 sessions, Streaming Media University Workshops, and the Content Delivery Summit during the last week of September and first week of October.

Will 2020 Push the Ad Industry to Standardize Brand Safety Guidelines?

Brand safety in the digital ad space has always been a fluid issue, and everyone in the industry is coming at it from a different perspective. In order to mitigate issues and prevent future failures, the advertising and digital media ecosystems need total transparency, and must create a set of stricter regulation guidelines.

The Publisher's Recipe for Video Revenue Optimization

With the right mix of ingredients and careful testing, publishers can overcome declining CPMs and increase revenue.

Video Publishers’ New Normal: Booming Audiences and Spiralling Costs

News and media video publishers are facing exorbitant video delivery fees and plummeting ad revenues as a result of stay-at-home orders. Now is the time for them to consider alternative revenue streams and affiliate businesses.

Advanced TV Advertising in a Post-Cookies Future

Connected TV and OTT will grow due to Google's imminent third-party cookies denial, and their growth will transform the digital advertising landscape.

The 2020 Streaming Media 50 Coming in June

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on.

New: Streaming Media Connect

Streaming Media's "Who To See at NAB" marketing program evolves into "Streaming Media Connect"