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Biographical Information

Theresa Cramer

Articles for Theresa Cramer

SME '17: Live Local Video Brings New Engagement Opportunities

Data and social media have made it possible to target video to exactly the right audience. And while social media gets plenty of attention, native platforms may win out in the end.

SME '17: 4 Challenges of Virtual Reality

Capturing the video is the easy part. The stitching problem is where things get tricky, and Yahoo's Satender Saroha offered ways to deal with four common challenges.

SME '17: Engagement Paves the Way to Social Video Success

On social media, live is catching up with on-demand video, but different types of content demand different strategies. This Streaming Media East panel featuring the Broadway Video, the NFL, Ring Digital, and Zefr dug into the nuts and bolts of how to increase audience engagement.

SME '17: Why You Need a Progressive Web App

Progressive web apps combine the engagement of native apps with the discoverability, shareability, and flexibility of browser-based content, including fast video playback

SME 2016: The Great Unbundling and Mass Rebundling

Will a la carte OTT services grab cord-cutters' money, or will skinny bundles win the day? Epic, Fubo.tv, and Univision chime in, and all they can agree on is that choice is key.

SME 2016: Is Facebook Winning the Live Streaming Game?

Facebook Live is relatively new, but panelists at Streaming Media East agreed that it's emerging as the leader in the live social streaming space.

SME 2016: OTT Discoverability is Still a Challenge

As more and more brands and content owners flock to OTT apps and channels, it's harder and harder to get viewers to discover the content they want. OgilvyOne, AOL, and Gaiam shared their insights at Streaming Media East.

SME 2016: Authenticity Is Crucial for Branded Online Video

Brands are beating ad-blockers by sponsoring original online video that viewers actually want to watch. However, branded video needs to feel authentic or viewers will turn away.

SME 2016: Take Your Live Streaming to Where Your Customers Are

NBC TODAY Show's Mario Armstrong talks Facebook Live, Periscope, YouTube Live and a new entrant to the market, Busker, which lets streamers monetize their content

Branded Content and Programmatic Are the Future of Online Ads

Everything else is going to disappear. A Streaming Media East panel looks at what will succeed and what's already lost in online video advertising.

Streaming Media East '15: Get Personal to Stand Out from the OTT Crowd

Analytics, discoverability, recommendation, and personalization are the keys to OTT success, according to a presentation at Streaming Media East in New York.

Streaming Media East '15: The Power of the Niche

Instead of trying to be the next Netflix, these successful OTT publishers are narrowing their focus and profiting from passionate audiences.

Streaming Media East '15: Big Data Baffles Many Video Providers

Some of the biggest video publishers around are sitting on several years' worth of viewer data that they're only now beginning to sift through.

Streaming Media East: Cooperation Needed for Video Ad Success

Repurposing TV spots isn't the way to win online viewers. Instead, brands need to think creativity and produce ads people want to watch and share.

Streaming Media East: Branded Video Tips for Vine and Instagram

Big companies are getting smart about short videos. Use these platforms to break through the noise and communicate with fans.

Streaming Media East: Relevancy is Key to the Future of Digital Entertainment

Know your viewer, says Yahoo, Vevo, Verizon Digital Media Services, and the New York Giants—and deliver a personalized experience

Streaming Media East: Old Media Embraces the New

Old media has found that, rather than being competition, new media is a great tool for attracting viewers and extending successful properties.

Streaming Media East: Drawing the Line on Mobile Video in the Enterprise

As the bring-your-own-device trend continues to grow, enterprises find themselves having to limit mobile video access behind the firewall

Streaming Media East: Monetizing New Distribution Models

AOL, ESPN, Scripps, and Discovery Communications discuss how media companies are responding to new audience behavior

Streaming Media East: Cloud Video Services in the Enterprise

Security issues and scalability should weigh heavily in an enterprise's cloud partner decision-making process

Streaming Media East: UFC's DIY Approach

Handling virtually all of its video functions in-house, UFC has had to overcome challenges from data storage to minimizing turnaround times for its time-sensitive content

Streaming Media East: HuffPost Live Talks Social Video Engagement

Nearly one year after launch, the HuffPost Live network is busy talking with its viewers, not to them, and the effort is paying off.