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Blog

Streaming Media’s New Vendor Press Release Policy

We're happy to share solutions provider news in our Industry Announcements section, but we've now tied those to the Streaming Media Industry Sourcebook directory to give more value to both readers and vendors

What Will Advertising and Ad-Blocking Look Like in 2022?

As we anticipate changes in the industry in 2022, here are our seven key predictions on what will shape the future of ad blocking in the coming year and beyond.

How Edge Computing Will Revolutionize Live Video Streaming

Edge computing at the point of video origin allows industry players to continue innovating and pushing the boundaries of what's possible in live video streaming.

Bite-Size Video: How AI and Emerging Technologies are Transforming Video Production To Amplify Audience Engagement

Manual analysis of live streaming content to identify key highlights is both time-consuming and involves expensive manpower. For a growing number of content developers, the answer is bite-sized videos created with the help of AI.

Behavioral Biometrics: Maturing the Controls Around Streaming

How can organizations tackle the security problem of password-sharing to SVOD services, and how can they accomplish this without damaging customer experience?

Making Streams Green: The Steps to Sustainability in Broadcasting and Video Streaming

Sustainability is changing the business landscape, and the broadcast and streaming sector is no exception. While business and technology factors used to be the main considerations when choosing a technology partner, now sustainability has become the third pillar that organizations simply cannot ignore.

Know Your Streamers: The Vital Differences Between Live and On-Demand Audiences

As the OTT audience grows, it also becomes more fragmented. Knowing the differences between live and on-demand viewers can help both programmers and marketers make smarter choices.

What Does It Mean To Be 'Better Than Broadcast?'

"Better than broadcast" has been much discussed among those in the business of providing broadcast and streaming media technologies. It is a call to action that asks how we can improve over the traditional expectation of how broadcast looks, feels and operates. It is a redefinition of what—or who—even qualifies themselves as a broadcaster anymore. It is an effort to get creative, easy-to-use, "broadcast-quality" tools in the hands of more creators.

Demanding Diversity: Why the Media Industry Needs it Now More Than Ever

Looking forward, the media industry will need to create a new "norm" where diversity is key to connecting with all groups and where all people and stories are represented. However, this will need to be done with authenticity. For brand marketers and advertisers looking to grow with the industry, now is the time to re-evaluate core values and prioritize diversity in your creative, content, targeting, and overall strategy.

How Legacy Publishers Should Harness the Power of CTV in 2022

At the end of the day, the goal in having publishers extend their content offerings to the CTV medium is to prime themselves for the future—to continue to grow their audience and diversify their content in a way that will have impact, and resonate. The time to take the leap is now.

The Streaming Industry's Stellar 2021 Opens the Door to an Even Better 2022

We'll see even more of the innovation—both technical and cultural—that we've seen over the past year, but temper your excitement with a healthy dose of skepticism about Web3.

Will Operators Own the Home?

Pay TV Operators have faced considerable threat from OTT services, but they have proven their resilience by adapting to a changing market. First by launching their own OTT services, then by fulfilling the role of aggregator. They remain in a unique position as a trusted provider, something that will be increasingly important as homes get smarter. The potential to extend that role to the entire smart home is huge and could be the savior of pay TV.

How the IP Media Trust Boundary Brings Security Back to the Center of IP Media Technology

The broadcasting industry can finally benefit from IP media workflows without compromises. The IP Media Trust Boundary removes complexity and renders security a competitive advantage rather than a vulnerability. Media companies are finally able to secure individual streams in hybrid media and mixed IP domain environments. Welcome to the age of secure IP media technology.

IPTV 2.0: Forging a Path to Full Streaming

IPTV operators face growing competition from streaming, cable, and satellite offerings. With IPTV 2.0, operators can deliver video via a unicast streaming infrastructure, which offers significant benefits.  

How to Effectively Deploy Auto Captioning Solutions for Streaming VOD

Automated speech recognition systems solve critical problems in the VOD streaming industry today, enabling service providers to improve the accuracy of captions created leveraging speech-to-text processing. However, ASR systems are not without limitations. By taking a hybrid approach that combines auto captioning with quick manual inspection before delivery, OTT service providers can improve accuracy and introduce significantly higher efficiencies into their VOD streaming workflow.

Where Are the Women in the Streaming Media Industry?

A look at any conference program—including our own—makes it clear: It's long past time for the streaming media industry to take the gender imbalance seriously, and to identify and address the root issues—not just the optics.

How to Choose the Right Format for OTT Video Library Management

ProRes fits most cases, and IMF the rest, but whatever format you're using, metadata is key for efficient video library management.

The Evolution of Free Ad-Supported TV (FAST)

This potential for innovation and accessibility truly sets FAST platforms apart from both traditional over-the-air linear and on-demand streaming platforms. Over the coming years, we will increasingly see that impact as more device manufacturers and VOD platforms, both ad-supported and paid, enter the space, providing an ever more diverse set of curated and personalized linear channels to their users. 

CTV Growth Puts Pressure on Converged TV Adoption

CTV is shaping TV's transformation and putting pressure on the need for measurement innovation in the age of converged TV. Measurement innovation must sit at the center of this transformation, and take on the role of redefining how we evaluate TV altogether, from the common metrics used across both linear and streaming, to how we create a more interoperable ecosystem that delivers value to us all, from viewers to advertisers and publishers.          

Why Businesses Should Embrace CTV, Geo-Targeted Advertising

Connected TV still might not yield the numbers that traditional TV does, but its targeting capabilities make it a better buy than linear