AI-Fueled Creative Resets Media Buying Expectations

With an explosion of creative technology like streaming digital video, AI-generated personalized commerce ads, and AI-driven campaign testing and measurement, the market is finally embracing creative as a major performance lever. Not only can advertisers make better creative, they can make more versions, test new creative strategies using real-time feedback, and understand exactly which creative elements drive outcomes.

From the Field to the Funnel: How Live Sports Power CTV and Retail Media’s Next Play

With cultural impact and unmatched reach, live sports are redefining how marketers build brands and measure outcomes on CTV.

Anatomy of a Low-Latency Origin Service

At the core of every streaming workflow is the origin server—the system that receives encoded video segments and playlist files from an encoder and makes them available to the distribution network. The origin acts as the authoritative source for the stream, ensuring that each request from a video player, whether for the latest HLS segment or an updated manifest, is served with accuracy and speed. Its performance directly impacts startup latency, playback stability, and the ability of a stream to scale to millions of concurrent viewers.

How CTV Measurement Can Drive Optimization

If advertisers don't embrace new approaches to measure CTV effectively, they miss the opportunity to drive real outcomes. CTV can not only be measured better, it can also be used to drive outcomes with several interesting innovations.

Global Growth, Local Limits: A New Playbook for ROI in Sports Broadcasting

For sports organizations to unlock growth, protect margins, and reach fans wherever they are, they need a new kind of playbook: one that puts flexibility, efficiency, and market-specific value at its core.

How AI is Transforming Content Discovery in Streaming

With AI and machine learning, computer vision, and natural-language processing, AI can analyze video at the frame level, identifying faces, logos, scenes, emotional tone, and spoken keywords. The result is metadata that's deeper, more dynamic, and far more actionable. For streaming providers, it's not just about fixing a bottleneck but about turning discovery into a competitive advantage.

Streaming Redefined: Why Zapping Time and Personalization Now Define Viewer Retention

Zapping time—how quickly a viewer can switch between content or launch playback—has become a critical metric. Fast zapping time reduces reported faults, enhances satisfaction, and decreases support costs. Whether on smart TVs or mobile apps, any perceptible lag can quickly drive users elsewhere.

The Next Evolution in Streaming Depends on Distribution

In the modern streaming ecosystem, the content owner often must now deliver the content to numerous streaming platforms while modifying the content in each case to meet the tangled web of unique needs associated with distributing their content on each streaming platform. 

The Rise of Ethical Impressions: When AdTech Meets Social Impact

Not every impression is created equal. Some sell sneakers, some drive subscriptions, and a growing number do something else entirely: serve society. These are what we might call ethical impressions, ad placements that deliver measurable business results while advancing social good. In an age where audiences demand more from brands and marketers demand more from their media dollars, ethical impressions are redefining success.

Beyond Bottlenecks: Modernizing File Workflows for Sports Broadcasting

Behind every real-time sports highlight is a complex web of file movement infrastructure, and increasingly, that infrastructure is cracking under pressure. As sports production teams grow more distributed and timelines shrink from hours to minutes to seconds, legacy file transfer systems are becoming a silent liability. It's time to address the root cause and embrace a new model for how media moves in the modern broadcast environment.

Inside the Micro-Drama Boom: Life on Set, Opportunity, and the Future of Storytelling

The world of streaming is on the brink of another shift. After years of long-form dominance—sprawling series, multi-hour binge sessions, and cinematic storytelling—attention is swinging toward a radically different format: micro-dramas. And if the early signals are right, they could be the most significant disruption to OTT since the binge model itself.

Intuit Dome Is Just Fan Engagement, and That Means More Than You Think

With the rise of live events, redesigning for a better connection is the key to success. Some may say it's just about fan engagement. And they're right, but it's also much more than that: it's about creating unforgettable experiences that no one will want to miss.

REMI Broadcast Workflows: The New Pillar of Live Broadcasting

In recent years — particularly following the pandemic — new methods of television production had to be adopted. Initially, technology would typically evolve in response to cost optimization needs or equipment obsolescence, as is common in the electronics industry. However, during the pandemic and beyond, many of these methods rapidly evolved and became permanent fixtures. In this article, I want to focus specifically on the rise of remote broadcast productions using the REMI (Remote Integration) model.

Going All-In on Audio-Over-IP: How We Future-Proofed kronehit’s Broadcast Network

Running Austria's largest private radio station means living with the expectation of perfection. Every day, nearly a million listeners count on kronehit to deliver their soundtrack, whether via FM, DAB+, or digital streams. For us, "dead air" isn't just a technical term; it's a scenario we simply cannot afford. Our reputation and our audience's trust depend on seamless, round-the-clock operation. This is the story of why we took the leap to IP-based infrastructure, how we executed the migration without a single second of downtime, and what we learned along the way.

From Prestige to Performance: Rebuilding Streaming’s Monetization for Scalable Growth

In the broadcast era where there were high enough fill rates, RPMs and CPMs converged. In today's day and age where streaming platforms face significant unfilled inventory, this is no longer the case and focusing on just CPM leaves substantial revenue untapped.

Smarter Streaming with DVB-NIP

Service provision in areas with poor or unreliable connectivity remains a major challenge for the industry. Additionally, many areas of the world remain unserved by terrestrial broadband for a variety of reasons, and so broadcasters and video providers are also challenged with how to reach these untapped markets where audiences are currently unserviceable. DVB Native-IP, or DVB-NIP as it's also known, is a new standard developed by the Digital Video Broadcasting Project (DVB) to help the industry address these very challenges.

Meta’s Earnings Call Hints At the Future of CTV Advertising

In Meta's Q2 earnings call, Mark Zuckerberg discussed employing end-to-end AI for longtail advertisers without professional creative capabilities or big budgets. AI could make CTV a lot more like Facebook, with self-service options for small advertisers and high-end AI-enabled products for bigger brands and their agencies. With that in mind, it's worth understanding what makes Facebook work, and how their best practices can inform our next steps on CTV.

5 Best Practices to Unlock the Full Value of Streaming with Dynamic Ad Insertion

DAI is where broadcasters should be looking for maximizing revenue, but doing it well means more than just stitching ads. Its true power lies in how effectively it can scale across platforms, adapt to all devices, and maintain high-quality ad delivery under pressure. Here are five essential strategies to help streaming providers extract the most value from DAI.

Why Smarter Production Will Power Niche Sports Streaming Growth — and Higher Rights Value

Today's rights buyers prefer high-quality content that can be tailored for multiple platforms and devices. Leagues looking for competitive differentiation should prioritize flexibility in how audiences can consume their content, enabling rights buyers to leverage that product in multiple ways to drive maximum ROI. Smarter production technology makes that flexibility much easier to achieve for fast-growing organizations.

Voice AI Is Becoming the Streaming Industry's Secret Weapon

Whether you're building platforms, designing user experiences, engineering playback systems, or producing content, voice is no longer just an interface. It's becoming a data source, a creative input, a user engagement layer, and even a cost-saver. And the companies that are tapping into it now? They're not just getting ahead, they're building the future.