How to Compete in the Streaming Wars—Without Your Own Billion-Dollar Backing
Prioritize content, find the audiences, and then let data drive your content valuation.
Blowing the Whistle on Bad Video Quality
The video experience experts at SSIMWAVE compared titles across eight top U.S. streaming services, and the differences in quality were shocking. But what was even more shocking was that none of the services are delivering video at the quality that both subscribers and creatives expect.
The True Cost of Low Advertising Render Rates
On the surface, low render rates would seem to represent an annoying illustration of opportunity cost—the ads (and therefore revenue) that could have been delivered but weren't, typically because a user stops watching in the middle of the stream. However, there are more subtle and meaningful implications of low render rates that publishers need to be aware of.
You Can Win The Streaming Wars! The Answer Is Interactivity
Streaming services are in a fragile state with decreasing profitability and subscription numbers. Exclusive content and bundling with other services certainly help differentiate, but the key to winning the streaming wars is keeping viewers engaged through interactive features to avoid churn and to further maximize revenue. To do this properly, the technology employed must be in real-time and in sync so everyone can engage at the same time.
Overcoming the Top 5 Challenges in Server-Side IP Ad Insertion (SSAI)
In order for streaming services to offer a truly "real TV" experience, they need to match content, ads, and devices, as well as support rapid spikes in traffic, maintain high quality of experience, and more. In short, it all comes down to the manifest manipulator.
All Eyes on VOD Content Migration
The current level of VOD fragmentation is unsustainable in the medium to long term. The increase in the subscription market size is disproportionate to the number of new apps entering the market, so content providers will find themselves competing for a smaller piece of the pie while spending more money on acquiring new customers.
Intelligent Media Quality Assurance Strategies for Modern Streaming Workflows
As OTT overtakes traditional TV viewing, media companies can no longer afford to use the status quo as far as QC and monitoring are concerned. Aggressive strategies for delivering a great QoE are required to increase subscribers and boost monetization. Media companies should carefully choose the right strategies and tools to streamline processes for optimum video quality and viewer experience.
Monetization in the Streaming Era: Creating a Win-Win Relationship
While the fight between advertising and subscription, and between server-side and client-side ad insertion rages on, streaming services can ramp up monetization with data-driven, direct-to-consumer (D2C) sports and esports offerings
5 Great Reasons to Attend Streaming Media East
Jan Ozer will lead workshops, presentations, and panels covering advanced codecs, gear for remote productions, WebRTC, low latency, and reducing bandwidth and storage costs at Streaming Media East in Boston May 23-25.
The Future of OTT is Now at Streaming Media East 2022
To provide a snapshot of the OTT universe that goes beyond the numbers-though we'll be reporting some key data points as well-Streaming Media is presenting a dedicated track on "The Future of OTT" at Streaming Media East 2022.
Webcasting, Videoconferencing, and FFmpeg in the Spotlight at Streaming Media East
Robert Reinhardt's workshops will cover the latest tips and tricks for using FFmpeg and managing inputs and outputs for videoconferencing, while presentations and panel discussions will look at taking your webcasting and event streaming efforts to the next level.
Streaming Goals 2022: Lower Latency, Bigger Audiences, More Ad Revenue
Advances in Low-Latency DASH and HLS will allow for greater scalability and interactivity for better live streaming experiences, while AVOD and FAST viewing continue to grow
2022 Upfronts Preview: Marketers Need to Rethink TV Strategies
Reimagining how the industry buys, sells, and measures TV (and digital) is easier said than done, but there are more than a few places to start for a simple refresh on how to think about TV ad commitments this year.
Scale Up to the Future of Live Streaming at Streaming Media East 2022
To help you manage the current and emerging challenges of live streaming at scale, Streaming Media East 2022-May 24-25, live and in-person-features a jam-packed Live Streaming at Scale track, including how-to's and best practices to make sure your live events go off without a hitch, whether your audience is in the thousands or the millions.
Peacock and Google TV to Forecast Future of Premium TV and the OTT Experience in Streaming Media East Morning Keynotes
Two can't-miss keynotes will map out streaming's future as it appears to companies poised to bring it to life: Peacock and Google TV.
NBCU to Talk Super Bowl, Disney Streaming to Talk Multi-CDN at Content Delivery Summit
Alongside Streaming Media East, the Content Delivery Summit is coming to Boston in May, with a program that is more video-centric than ever.
Almost 72% Are Ready to Return to Trade Shows and Conferences
With Streaming Media East and NAB right around the corner, we surveyed our readers to find out how they were feeling about returning to trade shows and conferences. The results aren't surprising, but they're encouraging for the future of industry events.
The Evolution of Ad Buying for Streaming Platforms: Out With The Old, In With The New
Whether it's Free-Ad Supported TV (FAST) or ATSC 3.0, ad tech and software companies are continuing to build out the technical infrastructure required to keep the transformations in the ad-buying market moving forward so advertisers can easily reach consumers no matter how or where they're viewing content.
Streaming Media Poll: Are You Headed Back to Trade Shows?
After two years of dashed hopes and way too many Zoom meetings, we're looking forward to NAB and Streaming Media East. What do you think—Is it time to get back to the trade show floor?
Combat Connected TV Advertising Wastage Now!
As CTV grows in popularity and programmatic becomes the primary source of ad revenue, problems around measurement and monitoring are only going to become more painful and expensive if action is taken early and robustly. The time to act is now.