Post-Game Strategies to Help Brands Win the Super Bowl
In just a few months, the majority of Americans will be sitting down for one of the biggest events of the year - the Super Bowl. The big game is more than just an iconic time for sports fans, beer, and chicken wings, it's also one of the biggest and most talked about days of the year for advertising. Jenn Chen, President and CRO at Connatix, outlines the best strategies for maximizing advertising effectiveness after the game.
Instant Replay: Streaming Media Connect November 2023
Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.
Navigating the New Media Revenue Frontier: Unifying Strategies for Success
This article by Lindsay Van Kirk of Operative spotlights recent developments in revenue management technology, and how cloud-native and modular approaches are enabling media brands to unify their existing systems and deliver faster ROI. Kirk offers practical insights and advice for media professionals navigating this dynamic landscape.
New Approach to Data Clean Rooms to Fix CTV Measurement
This article reviews the clean room challenge within the emerging CTV landscape and how to address it.
The Future of CDN Technology: Unlocking the Next Frontier in Video Streaming
The video streaming market is booming, and as video streaming consumption continues to soar, content delivery network (CDN) technology needs to evolve rapidly to keep up. Damien Sterkers of Broadpeak discusses the current challenges with streaming and what measures to take to face them.
How OTT Providers Can Deliver Recommendations That Resonate With Viewers
OTT providers are quickly catching on to the benefits of user recommendation services being integrated into their platforms. However, both of the two main options for integration come with drawbacks. Off-the-shelf solutions can be costly to bring in, but cheaper custom deployments require the right expertise in-house. What's needed is a meet-in-the-middle solution that saves on expenditure and is intuitive to use, while crucially providing recommendation services that impress viewers and ultimately helps to retain them.
Netflix’s System Architecture Represents A Rare Competitive Edge
Netflix (NFLX) is the only major streamer to build out its content delivery network infrastructure. Netflix has invested roughly $1B over the past decade in a once-secret project called Open Connect that is proving to provide long-term strategic value to the company's balance sheet.
Codec Licensing and Web Video Streaming
John C. Simmons, Principal Engineer at John Simmons Consulting, LLC, discusses patent licensing for streaming, which is especially relevant now in light of the recent German court decision in the Broadcom v. Netflix case and Avanci's announced launch of a video streaming patent pool.
How to Craft a Stand-Out Streaming Destination in an Overcrowded Market
What are some of the best ways to craft a stand-out streaming destination in today's overcrowded market? Megan Wagoner of Endeavor Streaming outlines ways to enhance interactivity, content discovery, and how to achieve equilibrium between content production and platform technology.
YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets
YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.
How OTT and FAST Market Consolidation Will Spark a New Wave of Alternative Monetization Strategies
Vijay Sajja of Evergent explains how OTT and FAST market consolidation will spark a new wave of alternative monetization strategies.
The Pivotal Role of Real-Time Stream Monitoring in Elevating Live Sports Streaming Quality
Anupama Anantharaman of Interra Systems explores the crucial role that media content QC and monitoring plays in delivering live sports content to viewers and the significance of media content QC and monitoring as the final step in assuring high-quality streaming for live sports events.
The AI Ethical Imperative Exposed by Black Mirror’s "Joan is Awful"
Leon Huang, Senior Director of Sports, Media, and Entertainment at SAP, discusses the ethical and legal implications of AI for the entertainment industry addressed in the sinister Netflix Black Mirror episode "Joan is Awful," and what steps can be taken to establish ethical standards and transparency around the use of AI in media.
Is Your Streaming Service Fit for Whatever Comes Your Way?
How certain are you of what's next for the streaming industry? Kjeld Beijer, Head of Marketing at 24i, discusses the recent and largely unpredicted significant industry changes and outlines ways to get ahead of the curve by improving UX, business models, content discovery, and integrations.
Instant Replay: Streaming Media Connect 2023
ICYMI--Streaming Media presented its 11th Connect virtual conference August 22-24, with Evan Shapiro as host and MC, a cracking keynote from NBCUniversal VP Quincy Olatunde, and 12 dynamic panel discussions featuring industry luminaries sharing their expertise on topics ranging from OTT to FAST to generative AI to emerging codecs to edge delivery to streaming at scale and more. The full archived conference is available right here!
The Evolution of Technology Partnerships in a Complex Streaming Landscape
With the rapid growth of streaming, Catherine Gonzalez Pack argues that media companies can no longer rely solely on traditional distribution models and need to explore new digital strategies to achieve reliable business growth in the long run.
Musk vs. Zuckerberg: The Future of Interactive Livestreaming Takes Center Stage
Vanessa Mullin of Agora discusses the much-anticipated - and undeniably bizarre - live-streamed fight match between tech titans Elon Musk and Mark Zuckerberg, and the ways that both X and Meta can extract maximum value from streaming this event.
Gen Z’s New Frontier: Elusive Generation Inspires Innovative Marketing
Gen Z's preference for streaming and digital devices has driven the growth of Connected TV (CTV) as advertisers focus on delivering personalized and authentic ads through CTV to target this generation. Gijsbert Pols of Adjust discusses how advertisers are shifting budgets towards CTV due to its advanced metrics, real-time data, and ability to engage Gen Z with tailored content, making it a key driver of advertising growth.
Why Ad Monitoring on Real Devices Is Essential for OTT Performance
Yoann Hinard, COO at Witbe, outlines why ad monitoring on real devices is essential for OTT performance
Debunking the Top 7 Myths About Broadcast TV Advertising and Marketplace Buying
Broadcast TV has long been the most effective medium for building brand awareness. Still, it's considered notoriously tricky to buy, often thought of as reserved for major brands with big budgets. But Brian Thoman of WideOrbit says that new marketplace technologies are making broadcast TV easier to buy than ever before, and in this article, he debunks the top 7 myths about broadcast TV advertising and marketplace buying.