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IPTV 2.0: Forging a Path to Full Streaming

IPTV operators face growing competition from streaming, cable, and satellite offerings. With IPTV 2.0, operators can deliver video via a unicast streaming infrastructure, which offers significant benefits.  

How to Effectively Deploy Auto Captioning Solutions for Streaming VOD

Automated speech recognition systems solve critical problems in the VOD streaming industry today, enabling service providers to improve the accuracy of captions created leveraging speech-to-text processing. However, ASR systems are not without limitations. By taking a hybrid approach that combines auto captioning with quick manual inspection before delivery, OTT service providers can improve accuracy and introduce significantly higher efficiencies into their VOD streaming workflow.

Where Are the Women in the Streaming Media Industry?

A look at any conference program—including our own—makes it clear: It's long past time for the streaming media industry to take the gender imbalance seriously, and to identify and address the root issues—not just the optics.

How to Choose the Right Format for OTT Video Library Management

ProRes fits most cases, and IMF the rest, but whatever format you're using, metadata is key for efficient video library management.

The Evolution of Free Ad-Supported TV (FAST)

This potential for innovation and accessibility truly sets FAST platforms apart from both traditional over-the-air linear and on-demand streaming platforms. Over the coming years, we will increasingly see that impact as more device manufacturers and VOD platforms, both ad-supported and paid, enter the space, providing an ever more diverse set of curated and personalized linear channels to their users. 

CTV Growth Puts Pressure on Converged TV Adoption

CTV is shaping TV's transformation and putting pressure on the need for measurement innovation in the age of converged TV. Measurement innovation must sit at the center of this transformation, and take on the role of redefining how we evaluate TV altogether, from the common metrics used across both linear and streaming, to how we create a more interoperable ecosystem that delivers value to us all, from viewers to advertisers and publishers.          

Why Businesses Should Embrace CTV, Geo-Targeted Advertising

Connected TV still might not yield the numbers that traditional TV does, but its targeting capabilities make it a better buy than linear

When it Comes to Web Performance, Many CDNs Make Light Work

More and more large enterprises are relying on multi-CDN, a strategy that is no longer as difficult to execute as it once was.

Does Connected TV Have a Transparency Problem?

As advertising shifts to new channels like CTV, it's important that platforms provide transparency in order to enable clients to make the best decisions with their marketing spend, as well as reassure them that the money is being spent as promised. And with connected TV now generating billions of dollars' worth of advertising, it's more vital than ever that platforms are held accountable.

Testing Wowza's Real-Time Streaming at Scale

Wowza's new ultra-low latency offering can deliver either an RTMP stream or a WebRTC stream, with WebRTC outperforming the legacy protocol

JW Player's Dave LaPalomento Talks VP9, H.264 and More

H.264 still leads the pack, says JW Player's CTO Dave LaPalomento, but for more sophisticated publishers, VP9 offers benefits including bandwidth savings.

IBC: We've Been Apart for Too Long

The international focus of events like IBC generate a sense of excitement and a critical mass of activity that drives the whole industry forward. That momentum has been noticeably lacking in 2021, and it's time to get the ball rolling again.

How Real-Time Data is Overhauling the OTT Space

In spaces like pharma and CPG, we've seen the value of anonymized databases. The same should become true for the entertainment industry, and it should happen sooner rather than later.

Cine Hidalgo: The Story of One Family's Mission to Bring Films to Their Community

Thanks to streaming, "social cinema," films can now bring people together in places and spaces beyond cineplexes in large cities. The story of Cine Hidalgo offers a model for how community centers, libraries, and museums can now become moviegoing destinations.

Will CTV Always Play Second Fiddle to Linear TV?

Connected TV ad spending is way up, but it still represents a relatively small share of advertisers' budgets. What needs to change to speed up adoption?

VVC's Adoption Hampered by Patent Uncertainty and Low Value

A study from Unified Patents suggests that VVC isn't likely to ever gain widespread adoption due to both royalty issues and technology changes

Why Content Creators Need to Embrace OTT

OTT has become a game-changer for content creators of all shapes, sizes, and industries. As technology continues to advance and evolve, it's only going to be an even greater boon for content creators.

How 5G Will Impact the Media Supply Chain

After a case of too much hype too early, 5G is having real impact on consumer experiences and, more importantly for the streaming media industry, video acquisition and delivery.

Enterprise Video Networks Need to Optimize for Increased IPTV Traffic

The use of enterprise video technology picked up significantly in the wake of COVID-19 and is projected to gain momentum through 2021 and beyond. That calls for more robust enterprise network infrastructure to support growing end-user demand for video applications, including IPTV content and digital signage.

Why Ad-Supported Streaming Models are Here to Stay

Viewers are flocking to FAST and AVOD services like Tubi and Pluto TV, with 55% of U.S. consumers watching at least one ad-supported OTT service. Maybe commercials aren't so bad after all?