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How Advertisers Can Push Addressable TV to Achieve Its Full Potential

The evolution of TV advertising has given rise to a new language in marketing circles—one that's necessary to address the increasing fragmentation and growing opportunities inherent within the space. Unfortunately, not everyone is using the same dictionary when it comes to emerging terminology, particularly as it relates to "addressable TV"—and that's a problem we as an industry need to tackle head-on.

Does Your OTT Provider Check All the Boxes?

If you're looking to start your own OTT platform, or improve your current one, picking the right vendor is the first step. Before signing on the dotted line, it's important to do your research, compare providers, and take key offerings into consideration.

You’ve Got (Personalized) Mail! It’s Time to Take Recommendations Beyond the App Interface

Personalized content recommendations are a hot topic in streaming. Extending them to your emails and other marketing messages is a logical way to increase repeat visits to your apps and counteract churn. 

Smarter Financials, Deeper Customer Experience Management Are Keys to Streaming Profitability in a Maturing Market

To differentiate themselves as well as to hang onto-and maximize revenues from-fickle subscribers whose combined a la carte streaming bills are approaching the prices of the former cable/satellite bundles that caused the initial cord cutting, media companies must improve the customer experience and address their own financial discipline.

Amazon To Talk Thursday Night Football at Streaming Media West

Streaming Media West returns to Huntington Beach November 15-16, with Streaming Media University Workshops on November 14. Registration is open now.

Modern Ways to Maximize Metadata for Better Content Discovery and Recommendations

Metadata quality is often the biggest challenge for any streaming service looking to increase content engagement with targeted recommendations. Can machine learning come to the rescue? 

Why CTV Is One of Digital Advertising’s Fastest-Growing Channels

Why is CTV one of digital advertising's fastest-growing channels, and where is CTV advertising heading? The channel is likely to keep growing fast thanks to larger audiences and viewer demographics, rich storytelling possibilities in a medium poised to capture consumer attention, and evolving measurement capabilities that will make CTV a go-to for both brand and performance marketing. 

Beyond the Binge: Making the Most of Post-Play Moments to Boost Engagement

Many streaming services have got binge-watching nailed for episodic content, keeping viewers hooked on their hottest series with auto-play of the next installment. But are you wasting a golden opportunity to recommend new content at the end of a series or when a viewer finishes watching non-episodic content? 

Unpacking the Psychology of Successful Content Recommendations

If you're looking to add or upgrade your data-driven recommendations, should you go for Recommended For You, Because You Watched, or Trending to bring the greatest increase in engagement? 24i's SVP of Data Products, Damien Read, argues the choice of section names and the data models behind them should be tuned to your user base and your specific business goals.

Win the Streaming Wars with Bingeable Content

Going viral in the streaming space is a taller order than when audiences first coined the term "binge-watching" as streaming platforms started dropping full seasons of content all at once. But what if, even in an increasingly crowded space, content owners and buyers could use data to determine whether content will drive viewership—or that it might even be binge-worthy?

Editorial Curation vs. Automation: What’s the Most Successful Way to Increase Engagement?

Higher engagement with content is streaming's holy grail. More eyeballs on a greater range of content is great for tackling churn and for growing advertising revenue. But where should you invest your effort--in editorial curation or data-driven recommendations? 

The Importance of OTT Analytics

Keeping viewers engaged with a wide variety of content on a platform that is both intuitive and user-friendly is key for revenue growth, reducing churn, and building your customer base. To achieve this, a data-driven content strategy equipped with OTT analytics must be in place. OTT analytics offer invaluable insight into content performance, advertising metrics, and technical statistics to help providers shape the customer experience, improve streaming quality, and put personalization at the forefront.

A New Era of Streaming Wars Is Here—and This Battle Is Getting Personal

Amid fierce competition, streaming services are looking to new personalization strategies to increase content engagement, tackle churn, increase advertising revenue, and encourage users to return to their apps. What new and emerging data-driven approaches should streaming services use to boost their content discovery user experience? 

The Future of Streaming Media and Entertainment

Streaming services and solutions are experiencing massive growth that is being boosted by high-bandwidth and fast networks, high-efficiency compression and cloud transcoding, and increasingly powerful devices, increasing demand for streaming content. But it also means your products and services must stand out from the crowd.

How AI Is Transforming the OTT Experience

From content discovery to video indexing, AI can enable customization and hyper-personalization of the OTT viewer experience and help OTT programmers and marketers learn more about their audience.

Submit Your Nominations Now for the 2022 Streaming Media 50 List

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by 11:59pm ET on August 1.

Understanding the Connected TV Opportunity: A Guide for Advertisers

As CTV matures, so does the potential it offers brands. Jana Jakovljevic shares insights on seizing that opportunity

How to Compete in the Streaming Wars—Without Your Own Billion-Dollar Backing

Prioritize content, find the audiences, and then let data drive your content valuation.

Blowing the Whistle on Bad Video Quality

The video experience experts at SSIMWAVE compared titles across eight top U.S. streaming services, and the differences in quality were shocking. But what was even more shocking was that none of the services are delivering video at the quality that both subscribers and creatives expect.

The True Cost of Low Advertising Render Rates

On the surface, low render rates would seem to represent an annoying illustration of opportunity cost—the ads (and therefore revenue) that could have been delivered but weren't, typically because a user stops watching in the middle of the stream. However, there are more subtle and meaningful implications of low render rates that publishers need to be aware of.