How Streaming Platforms Can Harness Predictive Analytics for Better Retention
05 Jun 2023
Beau Decker of Endeavor Streaming discusses how streaming platforms can harness predictive analytics to shape retention strategies, help reduce churn, and sometimes even shape the content being produced.
CTV Success Requires Solving its Biggest Hurdle: Audience Confusion
02 Jun 2023
Brittany Powers, Head of Advanced TV at Alliant, discusses the issues with streaming and CTV advertising around who is in charge of dictating and executing audience targeting strategies, and she outlines a path forward for brands, agencies, and streaming platforms.
Remote Production: The Jewel in the Creative Collaboration Crown
01 Jun 2023
The broadcast industry has changed at an extraordinary pace. Both the underlying technology and consumers' viewing habits have evolved into a complex and varied market. Broadcast news has been no exception, from both the production level and the end result for viewers. Sam Peterson of Bitcentral writes about the ways that collaboration empowers production teams to maximize efficiency.
Christopher Fung Fosters Creativity and Community with the Unstrctrd Acoustic Sessions
31 May 2023
.Brooklyn-based creative director Christopher Fung creates and collaborates across various projects, including music videos, installation art, experience design, interactive media, animation, and traditional filmmaking, and his latest focus is his new Twitch channel, Unstrctrd.
How Warner Bros. Discovery Is Maxing Out on Streaming
26 May 2023
Geetha Ranganathan of Bloomberg Intelligence provides insightful analysis of the Warner Bros. Discovery launch of its new MAX service, why WBD has not experienced earnings losses in 2023 Q1, and what that says about the current state of the streaming industry and its other major players like Netflix, Disney+, AppleTV+, and Paramount+.
Streamers Don’t Care About Password Sharing - It All Comes Down to Pricing
22 May 2023
As streaming services continue to revolutionize entertainment, it's essential to understand what consumers value most about these platforms and what it means for the industry's future. Although Netflix's password crackdown has dominated recent headlines, data analytics company Premise highlights research that shows affordability to viewers as a more pressing concern.
The Need for Root-Cause Analysis, Error Correlation, and Multipoint Monitoring in Streaming Video
15 May 2023
Anupama Anantharaman of Interra Systems discusses the reasons for the lack of adequate implementation of root-cause analysis, the challenges this poses for QC and monitoring solution providers, how these challenges can be met with multipoint monitoring, and the consequences streaming providers face when they don't deliver high-quality content.
Data Will Guide Media Execs Through Economic Uncertainty
10 May 2023
Mark Moeder, CEO of SymphonyAI Media, discusses why a "wait and see" approach is a toxic combination for media executives sitting on troves of data.
What Massive Video Streaming Events Can Teach About Team and Infrastructure Resilience
04 May 2023
Jodell Morency of NS1 discusses some critical steps for streaming platforms to better optimize and create resiliency to best facilitate the seamless delivery of massive streaming events such as the Super Bowl, the Grammys, and March Madness.
Advertisers Servicing Specific Geographic Locales are Wasting Their Ad Spend on DMA-Level Impressions
25 Apr 2023
CEO of AdImpact Kyle Roberts discusses how television wastes ad impressions for Tier II media buyers focused on driving traffic to specific, local businesses, why this is a significant problem, and how new tech that allows for finer-tuned zip code analysis is the solution.
Brands, Think FAST and Take Viewers Down the Rabbit Hole
14 Apr 2023
Greg Smith of Aniview breaks down the history and future of FAST and outlines the top three business perks of running a FAST channel.
The Challenges of Testing Live Streaming Broadcasts
11 Apr 2023
Adrian Garcia of Applause discusses the challenges of testing live-streaming broadcasts and the new testing approaches that should be taken to minimize disruptions.
In the Accelerating Shift from Linear to CTV, Advertisers Must Prioritize Progress Over Perfection
07 Apr 2023
Rose McGovern OF DIRECTV shares her insights on the rapid shift from linear to CTV and why advertisers must prioritize progress over perfection in their strategies.
The Role AI Can Play in CTV Measurement
06 Apr 2023
Nubyra Ahmed of Cint highlights the benefits of using AI in CTV, such as reducing fraud, better audience targeting, enhanced ad tech, and more.
3 Lessons Learned From Netflix on the Future of Video Storage
05 Apr 2023
Aaron Zitzer of Storj evaluates how Netflix overcame its challenges with cloud video storage and how today's video streaming platforms can take that knowledge and replicate it with technology currently available.
Netflix, Disney, Hulu, and the State of the Subscription Economy
03 Apr 2023
Mauricio Prinzlau of Cloudwards describes the new subscription economy, and he provides a detailed breakdown of the essential operational and foundational changes companies should adopt to succeed within it.
Next Up for Netflix: Re-imagining Streaming Through Ad & Content Models
29 Mar 2023
Ashwin Navin of Samba TV discusses the ways that Netflix, even with its recent hiccups, has the legacy and the leverage to continue to reinvent the distribution model to find new ways to extend the value of its multi-billion dollar content investments.
Why TV Must Offer Mobile Services
27 Mar 2023
Younger audiences are consuming TV programming in ways rooted to social media and mobile consumption. Henning Wenzel writes that to remain competitive, streaming providers must use well-integrated mobile services.
5 Key Steps to Creating a Top Media App in 2023
10 Mar 2023
Mobile-app revenues are predicted to hit $935 billion in 2023 due to the success of popular apps like Netflix, TikTok, Hulu, and Tubi. This has led to a massive business opportunity in entertainment streaming app development. In this article, two experts from Solvd outline the steps involved in this process.
In the Race to Monetize, CTV Publishers Are Missing the Long-term Opportunity
09 Mar 2023
CTV is the hottest opportunity in advertising right now, and everyone wants to make money fast when the opportunity is ripe. Daniel Elad from TheViewPoint discusses how publishers looking to build a foundation for long-term success must use an intelligent, lean-forward approach to demand.