Get Ready - Advertisers Want Sophisticated TV Targeting for Omnichannel Media Buying
Tony Mooney of ThinkAnalytics discusses approaches for optimizing TV behavioral targeting at whatever speed suits the local market or operational constraints.
How AI Is Helping Marketers Embrace Top Video Trends
Josh Dorward of Cloudinary discusses the ways that AI is helping marketers embrace top video trends.
Increasing Liquidity for Streaming VOD Inventory
When one looks at the world of CTV/OTT ad buying, an odd trend emerges: There appears to be more buying against linear streaming inventory than against VOD streaming inventory. This seems odd because viewers are much more engaged with VOD titles—that is the very nature of on-demand viewing. VOD inventory should be more desirable from an advertiser's perspective, but this is not reflected in what is happening in the market.
Top 7 Ad Processes that Desperately Need Automation
Will Offeman, Chief Product Officer of WideOrbit, outlines the top seven automation processes to help streamline ad sales from pitch to payment, saving broadcasters time and money.
Artificial Intelligence and the Modern Podcaster
Long-time technology journalist Brad Grimes discusses the dynamic ways that AI is improving podcast quality and workflows by acting as a virtual audio assistant.
7 Common Live Event Streaming Problems And What You Can Learn From Them
From slow internet to troublesome routers and modems, this guide covers your live event streaming issues once and for all.
A Machine-Learning-Based Approach to Automatic Caption Alignment for Video Streaming
To ensure a high-quality viewing experience—while maintaining compliance with regional regulations—it's imperative that audio and captions are in alignment. This can be achieved efficiently and cost-effectively with an auto-alignment system that utilizes machine learning. The result is a viewing experience that meets the high expectations of today's global audiences and drives growth.
How to Deliver Targeted Ads at Scale for Video Streaming Services
To successfully deliver dynamic targeted ads, service providers need a flexible, scalable and reliable infrastructure. The cloud allows service providers to scale to meet the demands of millions of concurrent streams.
TV Audience Targeting Must Reflect the Dynamics and Speed of Consumer Behavior
With Disney and Netflix becoming the latest providers to succumb to the inevitable commercial realities of the subscription-only TV business model, what does this mean for both customer experience and advertising effectiveness?
Why Behavioral Targeting is the Gold Standard for Attracting Ad Revenues
Since TV viewing via OTT and on-demand has become the dominant user behavior, TV operators are faced with several challenges to future income streams. However, to fight off the tech giants, TV operators will have to deliver audience targeting on TV that matches the sophistication of online media.
Enterprise Communications for Pharmaceutical Companies: A prescription to video with confidence
Addressing the biggest pain points in live and on-demand video streaming for pharmaceutical companies
Why Advertisers Must Embrace OTT Services' Ad-Supported Models in 2023
As the fight for eyeballs intensifies, we are seeing more and more companies diversify their monetization strategies to include ad-supported revenue models that scale their advertising offerings and capabilities. As companies like Disney and Netflix debut ad-supported models, marketers and advertisers can take advantage by integrating themselves into the OTT mix to create campaigns that hook viewers in.
Digitization Has Increased the Scope of Online Video Platforms in Businesses and Education
In the past few years, the widespread use of live streaming and online video content in the professional space has created a great need for online video platforms (OVPs). Especially during the outbreak of the COVID-19 pandemic when the whole world moved to digitization, the demand for online video platforms experienced significant hype.
Streaming Viewership Has Finally Surpassed Cable: Here’s Why & How to Sustain Growth
As cord cutters continue to migrate to subscription video on demand (SVOD) platforms to watch their favorite content, media companies are faced with a pivotal opportunity to drive business growth. To maintain their edge over traditional cable, content owners will need to carefully examine why cable has persisted for this long, where streaming offers value, and where SVOD platforms can continue to optimize to drive sustained viewer engagement.
As CTV Advertising Evolves, Here’s What It Can Learn from the $200B Paid Search Model
As the global marketplace becomes even more reliant on digital advertising, how can digital advertisers reach audiences that have become increasingly tech-savvy over the past few years?
Why Are Streamers and Content Creators Turning to Virtual Production?
Over the past few years, we've seen more advancement in virtual production and animation technology than ever before. These tools have never been more accessible or provided so many options to create engaging content and entertain a wide variety of audiences.
What's Old Is New: Looking to the Past to Take Advantage of a FAST Future
The rise of FAST channels indicates that the future of entertainment will feel more familiar than we ever thought.
If Interoperability Is Worth Doing, it Is Worth Doing Well
By investing in better ways to handle and manage content delivery by IP, organisations can offer greater compatibility instead of locking customers into a proprietary and potentially limiting approach. In the interim, those with IP expertise have a responsibility to ensure interoperability is at the core of decisions that broadcasters are making.
Live Sports Are Headed to Streaming Services, and Audiences Are Ready
As audiences continue to increase their streaming consumption, sports are ready to join the ranks of hit programs like Stranger Things, Only Murders in the Building, and Obi-Wan Kenobi. And with new streaming-exclusive deals involving the NFL and MLS in play, fans are ready, as more than one-third of U.S. homes now access TV programming strictly through an internet connection.
Your Guide to Collaborating With Streamers to Drive Positive ROI
It's essential to treat streamers as true collaborative partners by building reciprocal relationships that go beyond the merely transactional. The content you propose must be a natural fit and feel authentic to their audience so that you both profit.