5 Key Steps to Creating a Top Media App in 2023

Mobile-app revenues are predicted to hit $935 billion in 2023 due to the success of popular apps like Netflix, TikTok, Hulu, and Tubi. This has led to a massive business opportunity in entertainment streaming app development. In this article, two experts from Solvd outline the steps involved in this process.

In the Race to Monetize, CTV Publishers Are Missing the Long-term Opportunity

CTV is the hottest opportunity in advertising right now, and everyone wants to make money fast when the opportunity is ripe. Daniel Elad from TheViewPoint discusses how publishers looking to build a foundation for long-term success must use an intelligent, lean-forward approach to demand.

Contextual Targeting: TV Advertising's Next-Level Move

Modern TV advertising is in a growth phase. Advertisers face new challenges as the landscape shifts from broadcast and cable to a new world of AVOD and FAST. Asrah Mohammed of Waymark discusses contextual targeting, a strategy that could help navigate this new landscape.

Why Content Owners and Service Providers Should Embrace SaaS

The SaaS model helps address many headaches for content owners and service providers: launching and updating streaming services quickly, fighting streaming piracy, more efficient and lower carbon video delivery, and the ability to take advantage of new monetization techniques and revenue models.

The New CTV Challenges of Advertising Metrics

The first article in a series sponsored by Progress Partners and its Executive-in-Residence program addressing the big questions the streaming industry is grappling with regarding advertising metrics.

Live from the Carrier Edge

As streaming increasingly becomes the preferred consumption model for some of the world's most-watched content, expectations for high-quality and a great user experience are intensifying.

Beer, Betting, and Streaming, Oh My! A Super Bowl Advertising Analysis

Super Bowl ads, while a relatively small sample, are a decent indicator of trends in overall advertising demand. John Link from AdImpact reviews the last three years, and the trends are clear: a few categories like Crypto and Covid-related PSAs are waning, largely being replaced by new categories like Sports Betting and Streaming, and there is more competition in established categories like QSR and Beer.

The Video Captioning Conundrum

James Broberg of StreamShark discusses why video captioning is essential for accessibility to video content and increasing viewer comprehension.

New Media - How Can They Seize the Day Amidst the Entertainment Streaming Reshuffle?

Stefan Lederer of Bitmovin discusses how new media can seize the day amidst the entertainment streaming reshuffle

CTV Represents the Best Opportunity to Get Privacy Right

Jason Bier, General Counsel and Chief Privacy Officer, Adstra, looks at how CTV's massive growth is happening at the same time Congress will likely turn its attention to federal privacy legislation and posits that this makes CTV the perfect test case for the ad industry to develop and build a channel that appeals to marketers and also has strict, clear privacy guidelines

Compliance Challenges On The Horizon: How The Rise of Ad-Based Streaming Will Lead To New Tax Obligations

How might the rise of ad-based streaming lead to new tax obligations? Toby Bargar of Avalara discusses the possibilities.

The FAST Way for Sports Teams to Better Engage With Fans and Monetize New Opportunities

Rekha Aramuthu Carriere of Amagi writes about the ways that launching a FAST channel can help sports teams achieve better engagement with fans and help monetize new opportunities

5 Ways to Level Up Your HR and L&D Video Strategy

Are you an HR or L&D leader looking to elevate your department in 2023 and beyond? If so, James Broburg of StreamShark discusses how a robust video strategy should be a crucial part of your plan.

Breaking Down Video Streaming’s Acronyms: SVOD, AVOD, FAST, and TVOD

Delving into the video streaming space can feel like wading through acronym alphabet soup. Charles Mellilo of Endeavor Streaming provides a comprehensive breakdown of the various forms of streaming media, along with each one's specific benefits and challenges.

Video Quality Monitoring in the Age of Time-Shifted Viewing

Joel Daly of Telestream discusses the rise in time-shifted viewing, alerts service providers to image quality monitoring challenges, and brings them up to speed on advances in technology that help address them.

StreamVoodoo: Simplicity, Low Latency, High Quality

In the online world, when you combine latency and quality, these are usually 2 things that could never go hand in hand. The rule of thumb said, if you want quality, you can't have low latency or if you want low latency you can't get "good quality." That's all changed now… in one click.

Cost Sensitivity and Navigation Challenges Emerge as Key Factors Contributing to Streaming Subscriber Churn and Content Catalog Fatigue

Ian Greenblatt and Carl Lepper of J.D. Power discuss how streaming service providers face new challenges moving into 2023 as the industry faces headwinds driven by rising inflation, the prospects of a global recession, and an arms race of content spending in the service of customer acquisition.

The State of Video Streaming: Make Money, Save Money

Content owners and service providers need to find cost savings, generate additional revenue, and meet customers' tightening budgets. In the article, Maria Ingold, Synamedia, discusses exactly how content providers can do that by monetizing non-paying consumers, adding advertising models in addition to subscriptions, and improving sustainability to both reduce energy usage and save costs.

Will CTV Ever Be a Buyer’s Market?

Despite a worldwide ad spending slowdown, CTV is expected to continue its meteoric growth into 2023. While CTV is so popular it's immune to spending cuts, it still has issues, especially regarding brand safety, suitability, and data transparency. Mario Diez, CEO Peer39, discusses the challenges currently facing CTV.

Securing the Streamers

Chris Harris, EMEA Technical Director of Thales, discusses the best approaches for enabling DRM to protect intellectual property, such as controlling playback, region locking, and paywall screening.