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12 Top Features Your OTT Platform Needs to Be Successful

If you're looking to launch an OTT service, these are the questions you need to ask potential solutions providers.

How Will Streaming Services Monetize to Compete?

Streaming advertising took off in 2020, but research shows that users will pay to avoid ads, or just ignore them. So how can ad-based OTT services stay in the game?

Flash and the New Era of Media Streaming: The End or the Beginning?

Microsoft's announcement that its removing Adobe Flash from Windows 10 is the final nail in the coffin, but the robust RTMP-based ecosystem that's grown around Flash is still thriving.

Wowza Takes "Significant Investment" from Boston-Based Private Equity Firm

CEO David Stubenvoll says the investment from Clearhaven Partners will let Wowza accelerate innovation and growth, and possibly even open new offices, without the "restrictions and hassle of being a listed company."

An Operator's Guide to the Future of IP Advertising

Operators need to achieve a balance between support for legacy advertising tech and embracing adaptive bitrate (ABR) over IP.

Linear Addressable Advertising Is Here Now: Are You Ready?

While business and technical challenges have blocked linear take-off, innovation has now removed the roadblocks. This is the perfect time for ad sales, ad operations, and engineers to deploy the right technologies to enable this revenue game-changer.

The Future of Video Viewing Calls for New Strategies and Tech

We're watching more video than ever, and our industry needs to come up with new ways to ease the burden on consumers who are overwhelmed and fatigued

OTT Platforms Need to Focus on Cybersecurity

After huge data breaches at Facebook and LinkedIn, it's time for every OTT service to pay serious attention to protecting user data.

OTT Sports Opportunities and Challenges

Sports OTT services look to enhanced user experiences, more customization, and streamlined workflows to stand out from the competition

Oscar Noms for Streamers Make History, and AI Can Cement Their Place in Tinseltown

Streaming platforms produced three out of eight Academy Award nominations for Best Picture this year. Those who use AI to leverage data will be back again in the future.

It's Not Easy Streaming Green

Streaming video is on pace to generate more energy consumption than the aviation industry. So what can we do about it?

That Jungle Shirt Guy: Remembering Les Zoltan

More than a longtime customer and colleague, Les passed away earlier this year at the age of 73 due of complications from COVID-19.

Driven by the IP NOC, Video Operations Enter a New Age

The video industry is moving away from centralized studios and operation to remote production. The IP network operations center is a relatively new concept, but it's catching on fast.

The Keys to Launching Premium Quality, Profitable VOD Services in 2021

Leveraging cloud-based video streaming platforms, service providers can deliver on-demand content at scale. Cloud-native platforms, in particular, help to optimize file storage and reduce video buffering to ensure high-quality streaming experiences.

Reimagining Video Delivery with the Cloud

Among all the other changes that the COVID-19 pandemic has brought to the industry, it has accelerated broadcasters' move to the cloud. That shift is only going to continue.

Know Your Audience: Understanding the 'Who, What, and How' of OTT Streaming

Launching an OTT service and app is just the beginning of a long journey to know, nurture, and grow your streaming audience

How Media Brands Can Harness Standalone OTT Apps to Grow Their Audiences

Setting up independent apps can be challenging for smaller media brands, but the rewards are worth the effort.

Companies Are Betting Big on Social Media For Super Sales

Super Bowl Ads Peaked Years Ago; Why Social Media Is Today's Big Winner

How Big Data Can Save the Big Screen

The COVID-19 pandemic changed the business of cinema forever. Studios that use data to adapt to a new world of windowing for VOD and EST strategies will thrive.

Bulk Streaming and Fake Listens: How Bots Are Impacting the Music Streaming Industry

K-pop fans are infamous for their "stop at nothing" philosophy towards boosting their favorites, including deploying bot farms to ensure they top the charts. Learn more about the economics of streaming — and how bots are being employed to game the system.