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Blog

Navigating the Cloud Transition: Tailored Strategies for Broadcasters in the Digital Age

The broadcast industry has identified the benefits of cloud technology, including its adaptability and versatility. Cloud technologies facilitate remote production and streamline workflows. However, this shift may come with an adjustment period and a myriad of other challenges, which broadcasters today are still overcoming.

What’s Next for AI Dubbing in the Media Industry?

Anton Dvorkovich, CEO and Founder of Dubformer, writes about how AI dubbing is poised to dramatically transform the broadcast media industry as recently developed solutions are set to be widely implemented. 

The Future of Sports Viewing: Free Agent Fans

Matt Del Percio of Altman Solon discusses their 2023 Global Sports Survey, highlighting the current fragmentation of the streaming sports media landscape that has allowed sports fans to be "free agents" who pick and choose services to pay for and why broadcasters must now rethink their monetization models.

Fan-Focused Future: Hyper-Personalization is Elevating Sports Streaming Experiences

Allan Nicholson at Harmonic discusses the challenges and significance of personalization in live sports streaming today, and he outlines innovative personalization strategies, emphasizing the critical role of advertising technology in personalization with a focus on targeted ads that enhance monetization opportunities.

What the DTC Marketing Playbook Will Bring to CTV Advertising

In the ever-evolving advertising landscape, Direct-to-Consumer (DTC) brands are revolutionizing Connected TV (CTV) advertising by applying their refined, high-performance marketing strategies from social platforms. Mike Hauptman of AdLib unveils how DTC brands are transforming CTV advertising, merging their tried-and-tested tactics with data-driven insights to engage audiences more effectively and precisely than ever.

How Open Caching is Enabling Broadcast-Scalable Streaming Success

Rachel Kahana Samet of Qwilt discusses how open caching enables broadcast-scalable streaming success, especially for live sports broadcasting.

Brands Shouldn’t Sleep on Amazon Prime’s Ad Push

Hunter Terry of Lotame discusses Amazon's new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn't sleep on the powerful impact of Amazon's ad push.

What’s Next for Streaming: The Union of Content, Advertising, and Interactive Experiences

Raman Abrol of Vubiquity and Amdocs discusses the next stages for streaming: the union of content, advertising, and interactive experiences.

The Next Frontier for TV Advertising Is Outside the Living Room

TV advertising still rules, says Michael Sanchez of Atmosphere, but not exactly how/where you think

As Netflix Makes Its Gaming Play, Can It Avoid Alienating Users?

Netflix, which can trace its roots back to a DVD-by-mail rental business model, has mostly blazed its own trail through what was - and in some ways still is - the undiscovered territory that is the streaming video market. But how will Netflix do with its recent move into the gaming space? Aaron Jacobson of Zollpa Games explores the implications for the mega streamer.

CTV Can Transform the 2024 Election Like Linear Did In 1960 – But is it Ready?

The 2024 election cycle will transform digital media's role in citizens' perception of their candidates and causes. Andrew Rosenman of Equativ discusses the potential risks of shutting out the emerging digital native electorate when ad tech and digital media platforms back away from the political conversation.

Navigating the Future of AI for Media & Entertainment: Self-disrupt or Self-destruct?

Media and entertainment companies of all sizes struggle to attract and retain audiences eager to find and consume content that interests them. Because content is abundant with too many options to navigate and pay for—and switching costs are low—profitability has eluded many providers. How can media and entertainment companies respond? Many are turning to a new ally: AI.

As CTV Further Evolves for Both Consumers and Advertisers, Here are 3 Trends to Watch for in 2024

Gijsbert Pols, Director of Connected TV & New Channels for Adjust, outlines three key CTV trends to watch for in 2024.

Rekindling Consumer Satisfaction With D2C

Despite what appears to be a thriving market, streaming viewers are still looking for more than what's on offer. Greg Morrow of Bitcentral's ViewNexa highlights ways to rekindle consumer satisfaction with D2C business models.

How Direct-to-Consumer Regional Sports Networks Use OTT & Companion Content for Android, Apple, Roku, Xbox & FireTV

Disrupted by the soaring costs of live game rights, changing viewing patterns, and the continuing trend by consumers to cut cable services in favor of streaming platforms, many regional sports networks (RSNs) are in meltdown. Rick Allen of ViewLift writes about the innovative ways that RSNs have adapted with new models using OTT & companion content for Android, Apple, Roku, Xbox & FireTV.

How Advertisers Can Try to Avoid Getting Stuck in VPPA Limbo with Their CTV and Video Data

Mitch Eisenberg of Alliant discusses how a 35-year-old piece of legislation—the Video Privacy Protection Act (VPPA)—is sparking lawsuits and sowing confusion within the CTV and video ad space, and he outlines some safe and practical strategies that marketers can take to navigate the VPPA and reach the audiences that matter most to them.

Why Engagement Capabilities Will Define The Future of Media and Entertainment

Heading into 2024, new engagement-focused offerings that move beyond ads to unlock new revenue opportunities will be a crucial element in expanding free, ad-supported TV (FAST) channels. Players in the media and entertainment industry that can successfully introduce creative features and gain viewers' active involvement in content stand to benefit tremendously.

From Merger to Marvel: Why Technology Is Key for Disney to Integrate Hulu

The importance of a centralized media supply chain for streaming mergers

Deploying a Hybrid Monetization Strategy: Simplicity, Agility and Visibility in Content Management

Flexibility and adaptability are essential for monetizing video content in new markets and in new ways. No one monetization model will serve all audiences or support the monetization of every type of content. This means providers have to be ready to shape their offerings to meet audience expectations and capture new revenue.

Post-Game Strategies to Help Brands Win the Super Bowl

In just a few months, the majority of Americans will be sitting down for one of the biggest events of the year - the Super Bowl. The big game is more than just an iconic time for sports fans, beer, and chicken wings, it's also one of the biggest and most talked about days of the year for advertising. Jenn Chen, President and CRO at Connatix, outlines the best strategies for maximizing advertising effectiveness after the game.