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The Quest for Greater Efficiency in Video Processing

Viewer demand for high-quality 4K video content has skyrocketed, and there is an expectation that 8K video will also surge in the coming years. However, with increased resolution comes much larger file sizes, which is challenging for media providers because of the increased storage and processing power needed. Naturally, media companies are seeking ways to process video more efficiently. Frank Schönberger of MainConcept explores how content providers and video services leverage technological developments in video compression and AI to improve efficiency at every stage of the broadcast workflow, from the point of capture to delivery to the end user.

The Era of AVOD: Which Metrics Matter Most?

In the era of AVOD, Jeffrey Johnson, Senior Director, Supply and Demand at Verve Group, breaks down which types of metrics matter most, categorizing them by engagement, visibility, and performance.

The Complexities of Sports Streaming Requires Continuous Testing

Adrian Garcia of Applause writes about how the intersection of streaming, sports, and gambling has created a dynamic and rapidly evolving landscape. As streaming technology improves and sports betting becomes more accessible, testing and integration of these elements is needed to transform how seamlessly fans enjoy sports and gambling.

The Future of CTV Will Be Powered by Commerce Media Data

Victor Yakovlev, Associate Director, Product Marketing, PubMatic, discusses how there are two rising superpowers in the digital marketing space right now, and they're not competing. They're converging, and he outlines why that's fantastic news for marketers.

How Content Delivery is Evolving in the Fight for Eyeballs

With more content, delivered through more devices and apps, pay-TV and streaming operators are all fighting hard for eyeballs. This is a tumultuous time for the video entertainment industry, where market saturation and rates of subscriber churn are high, and operators now more than ever need to understand and meet the evolving demands of consumers. By aligning their offerings to consumer expectations, operators can carve out a competitive edge, enhance revenue streams and strengthen their position in a fiercely competitive market.

Navigating the Streaming Seas: Paramount's Bold Moves and Future Challenges

In the ever-evolving landscape of streaming media, Paramount's Q1 earnings call revealed a complex picture with a myriad of opportunities and challenges. Amidst shifts in leadership and speculation around strategic mergers, Paramount stands at a crucial juncture. Dan Goman, Founder and CEO of Ateliere, writes discusses how their recent maneuvers will undoubtedly have major repercussions for the global streaming industry.

It’s 2024, Do You Know Where Your Customers Are?

Reaching the various viewers, listeners, and consumers of your media isn't just about your main channels anymore. You have to find ways to engage them where they are, no matter how they want to communicate. In 2024 that involves mobile apps, web apps, websites, streaming apps, other streaming services, and more. It also includes the people providing access to your content - mobile carriers, internet carriers, and cable providers.

At NAB, Content Will be at the Mercy of Connectivity

As broadcasters and content providers head to next week's NAB conference in Las Vegas, a quiet transformation is unfolding within the world of content and, more specifically, content delivery. It isn't just content evolving, but how it is consumed and delivered. That's why connectivity is a major theme at this year's event.

CTV Is on the Verge of Fulfilling Its Creative Promise

Creator-driven ads, full-fledged dynamic creative optimization, and real-time contextual information are coming for Connected TV

Fostering Partnerships to Drive Business Growth in Today’s Media Ecosystem

As the media landscape continues to grow in complexity, media organizations across the value chain face increased challenges to getting their content to audiences quickly, efficiently, and cost-effectively. However, Catherine Gonzalez Pack of LTN outlines how the right MSP partner will enable media companies to accelerate their go-to-market and achieve long-term business success while driving cost efficiencies.

Despite the Boom, Biddable CTV Has Some Big Problems to Address

While CTV clearly has great potential, promising a blend of the dynamic, real-time benefits of digital with the brand-safe, lean-back-and-enjoy experience of linear TV, Geoff Wolinetz of OpenX believes that biddable CTV needs to address two key problems: ad fraud on the open market and a lack of standardized measurement protocols.

Singing in the Digital Subway: How Livestreaming Bridges Our Need for Connection

After human connection hit an all-time low in 2020, people flocked to online platforms like Twitch to fill the sudden void we were suddenly and collectively experiencing. Streaming quickly grew to accommodate passions of all kind, from gaming to cooking to sports and beyond. Lux Narayan, Co-Founder and CEO at StreamAlive, outlines the specific ways that streaming stands to benefit from a conversational atmosphere and offers actionable ways that streamers can implement these interactions to connect with their audience.

Navigating the Dynamic World of Personalized Advertising for Video Streaming

In today's video streaming landscape, the quest for effective advertising has led to a paradigm shift toward dynamic ad insertion (DAI). This cutting-edge approach enables advertisers to target specific audiences with tailored content, maximizing engagement and revenue potential. As the streaming industry continues to soar, DAI is a game-changer, promising enhanced monetization and viewer experiences.

Streaming Wars: End-to-End Quality Assurance and Video Analysis Gives Streaming Service Providers the Upper Hand

The battle for audience retention continues to intensify in the highly competitive streaming realm. Anupama Anantharaman of Interra Systems highlights the critical role that end-to-end quality assurance, media QC monitoring, and in-depth video analysis play in meeting the escalating demands of today's video consumers and why the role of these processes is becoming more crucial than ever.

Considerations for Providers Shifting from QAM to IP Video Delivery Networks

Traditional, controlled broadcast environments are being replaced by dynamic, complex ecosystems where multiple applications and services must coexist harmoniously. The challenge is to maintain the quality of a provider's main service, like linear TV with dynamically inserted ads, while accommodating the diverse requirements for and potential interference from third-party applications. Yoann Hinard of Witbe discusses the challenges faced throughout this process, including remote monitoring, dynamic ad insertion, and QC testing across devices.

Unlocking Contextual Targeting Opportunities on CTV

TV is being digitized at an interesting time on the digital advertising timeline. Just as advertisers are able to target audiences on the big screen, their favorite approach - third party cookies - are going away. This is inconvenient, but David Naffis, GM of CTV at Kargo, argues that it's also a catalyst to force advertisers to test and perfect other targeting methodologies on CTV. One of the most promising is contextual targeting.

The Premium Environment Advantage in CTV Advertising

A joint study by Vevo and Channel 4 found an almost 50% rise in consumers with a notable preference for premium television content. Roxanne Harley, Director of Client Strategy at Azerion, explains how advertisers can adapt to this consumer preference shift and optimize ad placement strategies within CTV environments to impactfully and accurately reach incremental, addressable audiences.

Beat the Clock: Live Sports Streaming at Scale

To succeed in streaming sports at scale, streamers must commit to delivering the best video quality and reliable and advanced experiences, all while cracking down on piracy. Simon Brydon of Synamedia breaks down exactly how to get all bases covered in sports streaming.

The Rise of the Ad Tier: How Streaming Business Models Determine the Content We Watch

In the pursuit of catalyzing profit, large video streaming companies have been radically altering their approach to growing top-line revenue and curtailing costs for some time now, be it through layoffs, password-sharing crackdowns, licensing of catalog content to rival streamers, and, notably, the introduction of advertising tiers.

Is the Future of Music Events Hybrid?

Richard Evans, Senior Content Producer at Vizrt, discusses the future of music events and the ways that live events, including major festivals such as South by Southwest (SXSW) are considering the digital experience more than ever.