Unpacking the Psychology of Successful Content Recommendations
If you're looking to add or upgrade your data-driven recommendations, should you go for Recommended For You, Because You Watched, or Trending to bring the greatest increase in engagement? 24i's SVP of Data Products, Damien Read, argues the choice of section names and the data models behind them should be tuned to your user base and your specific business goals.
Win the Streaming Wars with Bingeable Content
Going viral in the streaming space is a taller order than when audiences first coined the term "binge-watching" as streaming platforms started dropping full seasons of content all at once. But what if, even in an increasingly crowded space, content owners and buyers could use data to determine whether content will drive viewership—or that it might even be binge-worthy?
Editorial Curation vs. Automation: What’s the Most Successful Way to Increase Engagement?
Higher engagement with content is streaming's holy grail. More eyeballs on a greater range of content is great for tackling churn and for growing advertising revenue. But where should you invest your effort--in editorial curation or data-driven recommendations?
The Importance of OTT Analytics
Keeping viewers engaged with a wide variety of content on a platform that is both intuitive and user-friendly is key for revenue growth, reducing churn, and building your customer base. To achieve this, a data-driven content strategy equipped with OTT analytics must be in place. OTT analytics offer invaluable insight into content performance, advertising metrics, and technical statistics to help providers shape the customer experience, improve streaming quality, and put personalization at the forefront.
A New Era of Streaming Wars Is Here—and This Battle Is Getting Personal
Amid fierce competition, streaming services are looking to new personalization strategies to increase content engagement, tackle churn, increase advertising revenue, and encourage users to return to their apps. What new and emerging data-driven approaches should streaming services use to boost their content discovery user experience?
The Future of Streaming Media and Entertainment
Streaming services and solutions are experiencing massive growth that is being boosted by high-bandwidth and fast networks, high-efficiency compression and cloud transcoding, and increasingly powerful devices, increasing demand for streaming content. But it also means your products and services must stand out from the crowd.
How AI Is Transforming the OTT Experience
From content discovery to video indexing, AI can enable customization and hyper-personalization of the OTT viewer experience and help OTT programmers and marketers learn more about their audience.
Submit Your Nominations Now for the 2022 Streaming Media 50 List
Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by 11:59pm ET on August 1.
Understanding the Connected TV Opportunity: A Guide for Advertisers
As CTV matures, so does the potential it offers brands. Jana Jakovljevic shares insights on seizing that opportunity
How to Compete in the Streaming Wars—Without Your Own Billion-Dollar Backing
Prioritize content, find the audiences, and then let data drive your content valuation.
Blowing the Whistle on Bad Video Quality
The video experience experts at SSIMWAVE compared titles across eight top U.S. streaming services, and the differences in quality were shocking. But what was even more shocking was that none of the services are delivering video at the quality that both subscribers and creatives expect.
The True Cost of Low Advertising Render Rates
On the surface, low render rates would seem to represent an annoying illustration of opportunity cost—the ads (and therefore revenue) that could have been delivered but weren't, typically because a user stops watching in the middle of the stream. However, there are more subtle and meaningful implications of low render rates that publishers need to be aware of.
You Can Win The Streaming Wars! The Answer Is Interactivity
Streaming services are in a fragile state with decreasing profitability and subscription numbers. Exclusive content and bundling with other services certainly help differentiate, but the key to winning the streaming wars is keeping viewers engaged through interactive features to avoid churn and to further maximize revenue. To do this properly, the technology employed must be in real-time and in sync so everyone can engage at the same time.
Overcoming the Top 5 Challenges in Server-Side IP Ad Insertion (SSAI)
In order for streaming services to offer a truly "real TV" experience, they need to match content, ads, and devices, as well as support rapid spikes in traffic, maintain high quality of experience, and more. In short, it all comes down to the manifest manipulator.
All Eyes on VOD Content Migration
The current level of VOD fragmentation is unsustainable in the medium to long term. The increase in the subscription market size is disproportionate to the number of new apps entering the market, so content providers will find themselves competing for a smaller piece of the pie while spending more money on acquiring new customers.
Intelligent Media Quality Assurance Strategies for Modern Streaming Workflows
As OTT overtakes traditional TV viewing, media companies can no longer afford to use the status quo as far as QC and monitoring are concerned. Aggressive strategies for delivering a great QoE are required to increase subscribers and boost monetization. Media companies should carefully choose the right strategies and tools to streamline processes for optimum video quality and viewer experience.
Monetization in the Streaming Era: Creating a Win-Win Relationship
While the fight between advertising and subscription, and between server-side and client-side ad insertion rages on, streaming services can ramp up monetization with data-driven, direct-to-consumer (D2C) sports and esports offerings
5 Great Reasons to Attend Streaming Media East
Jan Ozer will lead workshops, presentations, and panels covering advanced codecs, gear for remote productions, WebRTC, low latency, and reducing bandwidth and storage costs at Streaming Media East in Boston May 23-25.
The Future of OTT is Now at Streaming Media East 2022
To provide a snapshot of the OTT universe that goes beyond the numbers-though we'll be reporting some key data points as well-Streaming Media is presenting a dedicated track on "The Future of OTT" at Streaming Media East 2022.
Webcasting, Videoconferencing, and FFmpeg in the Spotlight at Streaming Media East
Robert Reinhardt's workshops will cover the latest tips and tricks for using FFmpeg and managing inputs and outputs for videoconferencing, while presentations and panel discussions will look at taking your webcasting and event streaming efforts to the next level.