How to Better Monetize Video Advertising: First-Party Data Is King
With new policies from Apple and Google giving more control to consumers, advertisers need to turn away from third-party data to build user profiles
12 Top Features Your OTT Platform Needs to Be Successful
If you're looking to launch an OTT service, these are the questions you need to ask potential solutions providers.
Why Is Watching Sports on OTT Harder Than Watching on TV?
Streaming is supposed to provide a better experience than television. So why is watching the Euro 2020 on the ESPN app such a poor experience?
How Will Streaming Services Monetize to Compete?
Streaming advertising took off in 2020, but research shows that users will pay to avoid ads, or just ignore them. So how can ad-based OTT services stay in the game?
Flash and the New Era of Media Streaming: The End or the Beginning?
Microsoft's announcement that its removing Adobe Flash from Windows 10 is the final nail in the coffin, but the robust RTMP-based ecosystem that's grown around Flash is still thriving.
Wowza Takes "Significant Investment" from Boston-Based Private Equity Firm
CEO David Stubenvoll says the investment from Clearhaven Partners will let Wowza accelerate innovation and growth, and possibly even open new offices, without the "restrictions and hassle of being a listed company."
An Operator's Guide to the Future of IP Advertising
Operators need to achieve a balance between support for legacy advertising tech and embracing adaptive bitrate (ABR) over IP.
Linear Addressable Advertising Is Here Now: Are You Ready?
While business and technical challenges have blocked linear take-off, innovation has now removed the roadblocks. This is the perfect time for ad sales, ad operations, and engineers to deploy the right technologies to enable this revenue game-changer.
The Future of Video Viewing Calls for New Strategies and Tech
We're watching more video than ever, and our industry needs to come up with new ways to ease the burden on consumers who are overwhelmed and fatigued
OTT Platforms Need to Focus on Cybersecurity
After huge data breaches at Facebook and LinkedIn, it's time for every OTT service to pay serious attention to protecting user data.
OTT Sports Opportunities and Challenges
Sports OTT services look to enhanced user experiences, more customization, and streamlined workflows to stand out from the competition
Oscar Noms for Streamers Make History, and AI Can Cement Their Place in Tinseltown
Streaming platforms produced three out of eight Academy Award nominations for Best Picture this year. Those who use AI to leverage data will be back again in the future.
It's Not Easy Streaming Green
Streaming video is on pace to generate more energy consumption than the aviation industry. So what can we do about it?
That Jungle Shirt Guy: Remembering Les Zoltan
More than a longtime customer and colleague, Les passed away earlier this year at the age of 73 due of complications from COVID-19.
Driven by the IP NOC, Video Operations Enter a New Age
The video industry is moving away from centralized studios and operation to remote production. The IP network operations center is a relatively new concept, but it's catching on fast.
The Keys to Launching Premium Quality, Profitable VOD Services in 2021
Leveraging cloud-based video streaming platforms, service providers can deliver on-demand content at scale. Cloud-native platforms, in particular, help to optimize file storage and reduce video buffering to ensure high-quality streaming experiences.
Reimagining Video Delivery with the Cloud
Among all the other changes that the COVID-19 pandemic has brought to the industry, it has accelerated broadcasters' move to the cloud. That shift is only going to continue.
Know Your Audience: Understanding the 'Who, What, and How' of OTT Streaming
Launching an OTT service and app is just the beginning of a long journey to know, nurture, and grow your streaming audience
How Media Brands Can Harness Standalone OTT Apps to Grow Their Audiences
Setting up independent apps can be challenging for smaller media brands, but the rewards are worth the effort.
Companies Are Betting Big on Social Media For Super Sales
Super Bowl Ads Peaked Years Ago; Why Social Media Is Today's Big Winner