Save your FREE seat for Streaming Media Connect this August. Register Now!

iGaming, Sports Betting, and the Five-Nines Streaming Challenge

Five-Nines uptime in streaming went from a pipe dream to mainstream expectation in a relatively short time, but how realistic is that seamless user experience in the high-stakes, large-scale world of sports betting and iGaming where ultra-low latency is the sine qua non of success? Chris Pfaff, CEO, Chris Pfaff Tech Media, Producers Guild of America (PGA), VR AR Association (VRARA), discusses this topic with Joshua Johnson, Sr. Director, Solution Architects, EdgeNext, and Sean Gardner, Head, Video Strategy & Market Development, AECG, AMD, in this clip from their panel at Streaming Media East 2023.

Pfaff says that today, many people are looking at sub-second latency, particularly as interactive gaming and sports betting become an increasingly predominant part of the streaming landscape, with platforms such as FanDuel and Fox Bet having a significant presence in sporting events. He asks Joshua Johnson to discuss how the “Five-Nines” expectation impacts EdgeNext.

“The interactive gaming industry is growing in leaps and bounds,” Johnson says. “And it’s starting to become similar to the video gaming industry where it’s becoming an all-encompassing environment. The growth is coming into emerging markets, the Latin Americas, Asia-Pacific. It’s a little more difficult here in the States because of the legal issues, but there’s some countries that ban it completely.”

Gardner says, “Sub 60, sub 40, depending on who you’re talking to.”

“Yeah, and you can’t lay a bet here and have it already have happened,” Johnson says.

“Synchronization is a challenge,” Gardner says.

“Exactly, it’s huge,” Johnson says. “So you’ve got to have your backend connectivity, but it’s not being done at a 2D level, it being done at higher and higher levels.”

Pfaff says, “So if you were in Huntington Beach for Streaming Media West last year, I did a panel [discussing] the Web3 side of things. And one of the panelists is Darcy Lorincz, who many of us know at Barrett Jackson Auctions. That's where he hangs his hat today. And, of course, they do these monster auctions for these automobiles. And it's the same thing. They're building out this whole world. It's not your father's QVC anymore. It's nuts. It's incredible!”

Learn more about a wide range of streaming industry topics at Streaming Media Connect 2023.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

AWS, ViewLift, & Altman Solon on the State of Sports Media 2024

Live sports is the last appointment viewing left in the media world, but meanwhile, chaos reigns in the realms of licensing and rights and the ability of streaming consumers to access the games they want to see. AWS Head of Sports Julie Neenan Souza, ViewLift VP Chance Mason, and Altman Solon Director Matt DelPercio discuss the current state of sports media in this clip from Streaming Media Connect 2024.

Live Sports Streaming and the Edison Tone Test

There can be little doubt that live sports streaming has a lucrative and dazzling future. But first, it needs to get past the Tone Test stage.

Are Global Sports Streaming Rights Shifting?

Are there tectonic shifts afoot in the ultra-competitive and lucrative world of sports streaming licensing and rights, particularly in Europe, and how long can early entrants continue to lose money and still stay relevant? Ophelie Boucaud of Dataxis and Evan Shapiro of ESHAP discuss in this clip from Streaming Media Connect in November.

Netflix Intensifies Dive Into Gaming Landscape

Netflix is making substantial moves in the video game industry. The streaming powerhouse is using the influence it has gained from recent studio acquisitions to develop a wide range of titles based on popular TV programs and films, along with a focus on higher-end games that are manufactured for seamless streaming on both PCs and TVs. This places Netflix in a unique position as a direct competitor with industry giants like Microsoft and Sony. Executives from BrightLine and Future Today provide their analysis of this development.

Beyond Latency: Key Streaming Challenges of Microbetting and iGaming

Microbetting and iGaming are among the fastest-growing apps for livestreaming, and the need for lightning-quick-response interactivity makes ultra-low latency essential in those scenarios, with all its attendant challenges--especially in the arena where 5G is a must. But what other issues do streaming professionals need to consider when it comes to iGaming and microbetting? Barrett-Jackson Auction Company's Darcy Lorincz, videoRx' Robert Reinhardt, and Jason Thibeault of the Streaming Video Technology Alliance discuss in this clip from their panel at Streaming Media Connect 2023.

How TAPPP Facilitates OTT-Based Betting

ViewLift CEO Rick Allen and TAPPP Founder & CEO Sandy Agarwal discuss how the TAPPP platform and similar technologies are helping online sports bettors circumvent the limitations of OTT device remotes and smartphones as betting instruments.

Web3 and the Decline of Major Media Companies

Chris Pfaff and DeFiance's Marc Scarpa discuss the cultural shifts behind the emergence of Web3 and digital financing and currency models in the content world in this conversation from Streaming Media West 2022.

Parks Associates' Jennifer Kent Talks Sports Betting and Real-Time Streaming

Parks Associates VP, Research Jennifer Kent discusses the forces driving ultra-low latency streaming including the ascendant sports betting industry in this interview with Streaming Media Editor-in-Chief Steve Nathans-Kelly at Streaming Media West 2022.

Betting, Latency, and the Case for 5G

Streaming Video Alliance's Jason Thibeault and Zixi's Eric Bolten discuss the key driving factors in 5G adoption, particularly the in-game betting opportunities that no-latency delivery enables.

Gaming, Gambling, Security, and Latency

LiveSports LLC describes the impact of gambling and large-purse gaming in the big-league sports/esports scene on streaming workflows and secure delivery in this clip from the sports panel at Streaming Media Connect 2021.

Companies and Suppliers Mentioned