Ooyala Report Shows a Jump in Tablet Viewing Time
We're watching more video on tablets, a lot more, finds online video platform Ooyala. The company released its second quarter 2012 Global Video Index report and found that the amount of long-form video watched on tablets grew by 47 percent this quarter.
While short clips have been the hallmark of online video since the medium first took off, long-form videos have taken over: over 60 percent of all time spent watching online videos was spent on long-form videos.
Despite the rise in tablet use, people prefer to watch those long-form videos in their living rooms: Ooyala found that people watching online videos from a set-top box, smart TV, or gaming console were watching long-form videos 93 percent of the time. Also, online viewers averaged 33 minutes of live video per month this quarter, showing the rise of live streamed video.
In this presidential election period, Ooyala charted the online video differences between traditionally blue and red states. The report finds that people in blue states watch 26 percent more online video.
Ooyala created the report by analyzing anonymous viewing data from nearly 200 million unique viewers in over 130 countries. The full Global Video Index report is a free download (registration is required).
Findings also show when people are watching online video, and charts the rising popularity of long-form video.
Quarterly report also charts the rising popularity of live video streaming, suggesting revenue strategies.
People are tuning in for longer online videos, says an Ooyala report, bringing an opportunity for more mid-roll video ads.