New Patriots Stadium Complex to be Named, 'CMGI Field'
CMGI and the New England Patriots today announced a comprehensive marketing and technology partnership to include CMGI's purchase of the naming rights for the new home of the New England Patriots and the New England Revolution. The new stadium, currently under construction, will be known as "CMGI Field."
CMGI will pay $7.6 million per year for the first 10 years, with CPI adjustment for years 11-15. In addition to the publicity value inherent in the stadium name, CMGI is looking to gain value from the media exposure, as well as the marketing, hospitality and event opportunities associated with the stadium. The audience and media reach of the New England Patriots is significant, and the deal is expected to generate more than 2.6 billion impressions annually.
CMGI-affiliated companies will become preferred technology partners for the New England Patriots, including web hosting and streaming media broadcasting. Activate, a CMGI- affiliate company, will manage all future webcasts of news and special events involving the Patriots.
Additional CMGI-affiliated companies include iCAST, NaviSite, Activate, AdForce, AltaVista and others.