Instart Logic Fires Latest Salvo in War With Ad Blockers
Ad blockers can't do their work if they can't tell what's an ad and what's the actual content. That's the philosophy behind Ad Integrity, an ad blocker blocker announced today by application and website delivery company Instart Logic. Using a cloud-based approach, Ad Integrity meshes the site and its advertising together in a way that makes it impossible for the blocker to tell which part is the ad, the company claims.
Instart Logic also works with publishers to create what it calls "ad-lite" versions of pages. Served to people who have blockers installed, these preserve the publisher's intent while respecting the viewer's wishes.
Content delivery is a commodity now, says upstart Instart Logic, which believes CDNs should only charge when they add value for their clients.
Image- and video-heavy website delivery can be optimized with a combination of cloud and client-side architecture, said Instart Logic at the Content Delivery Summit
Instart Logic claims to have developed a new and unique approach to delivering web content faster to end-users. If the technology works as promised, this could signal a shift in the way web applications are delivered and it may change how the industry relies on edge caching, network acceleration, and full page downloads today.
The CDN market is crowded with vendors focusing on video, but there have been few solutions for delivering web applications, especially over mobile. Instart Logic's new CDN hopes to fill that void.