Harris Interactive Poll Finds Requirements for Cord-Cutting
Cord-cutting, the act of trading pay TV for free or far-cheaper Internet-streamed content, may not be a strong trend yet, but a Harris Poll shows what it would take for most people to make the switch.
Almost 9 in 10 Americans (87 percent) currently has pay TV, the poll found, and 56 percent of those would drop their service and go online-only if certain conditions were met. Getting all the shows they want to watch online for free is a requirement for 44 percent of the potential switchers.
Time delays aren't acceptable for a quarter of the potential switchers: 25 percent would need to get their favorite shows at the same time that they air on TV.
Finally, 16 percent would be willing to pay a small fee for online content if they could get all the programs they want, while another 16 percent would switch if viewing streaming content on a TV was less complicated.
Considering those conditions, it looks like the threat of cord-cutting is still a long ways off.
The poll also found that Americans were interested in viewing video online: 51 percent have watched a show online that they hadn't seen on traditional television, while younger people and men were more likely to have watched a show online.
A Harris Interactive study sponsored by Telly looks at how viewers find the videos they watch on mobile devices.
While the demise of the cable industry is often exaggerated, a panel at the Streaming Media East conference was in agreement that changes in strategy are necessary. In some cases, they're already occurring.
A news report says that Microsoft is looking to muscle into the growing streaming TV market.
Report shows an increase in people who stream TV content but don't pay for cable or satellite.