-->
Register free and join us online from August 23-26 for Streaming Media Connect.

Harris Interactive Poll Finds Requirements for Cord-Cutting

Article Featured Image

Cord-cutting, the act of trading pay TV for free or far-cheaper Internet-streamed content, may not be a strong trend yet, but a Harris Poll shows what it would take for most people to make the switch.

Almost 9 in 10 Americans (87 percent) currently has pay TV, the poll found, and 56 percent of those would drop their service and go online-only if certain conditions were met. Getting all the shows they want to watch online for free is a requirement for 44 percent of the potential switchers.

Time delays aren't acceptable for a quarter of the potential switchers: 25 percent would need to get their favorite shows at the same time that they air on TV.

Finally, 16 percent would be willing to pay a small fee for online content if they could get all the programs they want, while another 16 percent would switch if viewing streaming content on a TV was less complicated.

Considering those conditions, it looks like the threat of cord-cutting is still a long ways off.

The poll also found that Americans were interested in viewing video online: 51 percent have watched a show online that they hadn't seen on traditional television, while younger people and men were more likely to have watched a show online. 

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

For Mobile Video Viewing, Friends Matter More than Search: Study

A Harris Interactive study sponsored by Telly looks at how viewers find the videos they watch on mobile devices.

Cutting the Cord: Will Online Video Kill the Cable Companies?

While the demise of the cable industry is often exaggerated, a panel at the Streaming Media East conference was in agreement that changes in strategy are necessary. In some cases, they're already occurring.

Will Microsoft Join the Cord-Cutting Movement?

A news report says that Microsoft is looking to muscle into the growing streaming TV market.

Research Firm Finds Evidence of Cord-Cutting

Report shows an increase in people who stream TV content but don't pay for cable or satellite.