Excite@Home's MatchLogic Selects Evoke
Evoke Communications (www.evoke.com) announced an agreement today with Excite@Home's MatchLogic (
www.matchlogic.com) unit to ad enable voice-to-email messages using MatchLogic's DeliverE technology. According to Evoke, the agreement is valued at over $1.5 million dollars, and represents its first opportunity to generate revenue through Evoke Talking Email.
Evoke Communications has already deployed its services on Excite's Bluemountain.com and the Excite Personals channel, but no ads currently play on these services. MatchLogic will begin to offer the inclusion of audio messages in targeted e-mail campaigns using Evoke Talking Email to its clients.
In order to power this technology Evoke has designed the infrastructure and technology to record and almost instantly encode messages with a daily capacity of nearly 2 million messages. The service also makes use of Evoke's Java-based media player to support Talking Email on the client side.
"Our proprietary technology platform bridges traditional telephony, VoIP and streaming technologies and allows us to enable partners, such as MatchLogic, to integrate scalable and reliable Internet communication services into their existing service offerings with speed- to- market.'' said Todd Vernon, co-founder and CTO of Evoke Communications.