TIME TO VOTE! The Streaming Media Readers' Choice Award nominees are posted. Submit Your Vote Now!

ComScore and Sling Partner on Cross-Platform Measurement Solution

Article Featured Image

Research company ComScore announced that it's partnering with Sling TV to offer cross-platform advertising campaign measurement data. Because many households don't have traditional pay TV accounts (Magna estimates there are currently 29 million U.S. cord-cutter or cord-never households) reaching online viewers is critical for advertisers. This partnership joins viewing data from Dish set-top boxes and Sling TV accounts to provide a look at how ad campaigns are doing across a variety of screens, whether TV, mobile, or desktop.

The partnership touches on several critical areas for today's video marketers. First, it provides a way to reach younger online viewers in a brand-safe environment. YouTube especially has stumbled in the area of brand safety. Second, it offers validated campaign performance from a trusted third-party provider. Providing transparent and reliable data has notably been an issue for Facebook, which prefers to keep its information private.

Dish Media Sales began offering cross-platform addressable ads across Dish and Sling TV in 2012.

“Bringing Sling TV’s impressions into the measurement fold gives advertisers an apples-to-apples view of their campaign across platform, device, and even alongside traditional TV,” says Adam Lowy, head of Sling TV advertising sales. “We’ve partnered with ComScore to offer advertisers a single, trusted metric to validate their campaigns and bridge these targeted, addressable TV impressions, regardless of where they run.”

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Comscore Sees Trouble for vMVPDs as Growth Slows and Prices Rise

Pure-play virtual MVPD services are growing, but at a dramatically slower rate than they were last year, a report on OTT viewing habits shows.

Sling TV Readies its Offerings for the Coming SVOD Onslaught

Dish Network's live streaming service tackles mass personalization and aggregation in an effort to create something viewers can't get anywhere else.

Comscore Adds Dish and Sling TV to its Campaign Ratings Beta

With the addition of Sling TV to its beta program, Comscore gets a view on addressable video ad performance.

Streaming Media West: Sling TV Hits the Reset Button on Pay TV

The future of TV is already happening, but it's happening at a slower rate than some would have thought. To create the future, providers need to stop living in the past.

Sling TV Goes Free, Offers Free On-Demand Content for Non-Subscribers

Many streaming viewers say they would prefer ad-supported free content to paying for another subscription. Sling TV puts that to the test.

Nielsen Takes ComScore to Court Over Cross-Platform Measurement

When is a cross-platform measurement service not really a cross-platform measurement service? Nielsen accuses its rival of dirty dealing.

ComScore Debuts OTT Measurement Service for Streamed Content

The mystery of what we're all streaming on our set-top boxes and connected TVs is about to be revealed—for ComScore subscribers only.

ComScore Adds Mobile YouTube Measurement to its Metrics

For many viewers, mobile devices are the only way they access YouTube videos. This move greatly expands views and reach for top creators.