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Apple is Lining Up a Sneak Attack on Television, Says Brightcove

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Apple is preparing a "sneak attack," a profound change to television consumption with the introduction of a "dual app" scenario.

These new apps, on the iPad or iPhone, will run the entire television experience, says Jeff Whatcott, chief marketing officer of Brightcove, the Boston-based video services company.

Whatcott made his comments during Beet.TV's video journalism summit at the Financial Times headquarters in London last month.

For how Brightcove is addressing the emerging opportunities around these dual screen apps, Beet.tv interviewed Brightcove CEO Jeremy Allaire.

Scroll down to view the full video interview (used courtesy of Beet.TV).

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