Press Pause, Get an Ad?
Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart
6 Ways Influencer Marketing Can Go Wrong, With Examples!
Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.
Make Those Dollars: How Online Video Stars Pay the Bills
YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.
Publishers Learn NewFronts Equation: Content + Scale = Impossible
Who won the NewFronts this year? Twitter won. Not by producing great video, but by distributing video for many of the biggest publishers online.
Online Video Publishers Take a Hard Pivot at 2017 Newfronts
This year's newfront presentations marked a shift in thinking by online video publishers. They're not going to create series that win against Netflix, so they'd better focus on what works.
When Viewers Turn to YouTube for Brand Video, Brands Lose Out
There's a vast amount of user-generated brand-related original video on YouTube, but the brands themselves don't get any part of the action.
Embracing Scare Tactics, the Cable Industry Still Doesn’t Get It
Can the cable and satellite companies frighten viewers into keeping expensive pay TV subscriptions? It's frightening that they think so.