Instagram Takes Aim at TikTok With Reels, Launching in Brazil
Reels looks a lot like TikTok, and invites members to create 15-second music videos they can share with their followers.
Facebook Announces International Expansion of Collaboration Tool
The social network is expanding access to its Brand Collabs Manager tool. Using it, advertisers can find the right partners for branded partnerships.
CTV Advertising Will Be a $10B Industry by 2021, Says eMarketer
The move to online viewing will give a large boost to the connected TV advertising market, which will grow to $10.81 billion in 2021.
TikTok Creates SDK for Sharing, Adobe Premiere Rush Signs On
Social video platform TikTok announced it has created an SDK called Share to TikTok that lets third-party developers build direct integration into their apps.
Haivision Acquires LightFlow Media From Epic Labs, Gains AI
Haivision will add LightFlow's video encoding and multi-CDN routing AI technology to its current products, and is taking on the Madrid-based team that created it.
Sony Shutting Down PlayStation Vue; First vMVPD Casualty?
The company cited the expense of network contracts as a key reason it will shut down the four-year-old subscription service in January 2020.
Showtime, Vudu, and Crackle Sued by DASH Patent Holders
MPEG LA's DASH Patent Pool may have ceased, but Ideahub and Helios Streaming resort to a lawsuit, claiming defendants refused to engage in licensing discussions.
Roku Buys Video Ad Demand-Side Platform Dataxu for $150M
For players in the industry, having seen AT&T's Xandr pick up Clypd a few days ago, consolidation comes as no surprise.
Verizon Will Offer Free Disney+ for a Year to Some Customers
Verizon 4G LTE and 5G unlimited wireless, as well as Fios Home Internet and 5G Home internet customers, will get a year of free access.
Blocking Multiple Piracy Websites Can Decrease Levels of Piracy
Blocking is an effective way to curb piracy and direct people to legal alternatives, it turns out. But it only works if many sites are blocked, finds Carnegie Mellon.
Quibi, T-Mobile Announce Partnership, Although Details Are Scarce
The short-form mobile video service will partner with T-Mobile for its April 2020 launch, but what that means is unclear. Can subscribers expect a discount?
Akamai Creates Edge-Based API to Combat Piracy by Blocking Access
CDN Akamai announced enhancements to its Intelligent Edge Platform designed to improved security, and one could give video content owners an advantage over pirates.
Device UI Important to Consumers When Making a Purchase: Parks
Apple TV and Roku lead in providing easy interfaces for customers, an important feature for streaming video service satisfaction. However, people will leave if they can't find enough to watch.
Video Download Speed a Poor Indicator of Mobile Video Experience
Mobile carriers use download speeds to promote the video quality of their networks, but video download speeds and streaming video quality aren't always related.
Group Nine Acquiring Popsugar, Adding Scale and a New Demographic
Group Nine announced it will acquire Popsugar, which will help it grow reach for advertisers and tap into a new, largely female audience.
Facebook Will Pay $40M Fine for Overstating Video Ad Metrics
At the heart of the suit is Facebook's previous method of calculating watch time, which did not include all views and reported dramatically inflated numbers.
Vice Media Acquiring Women-Focused Refinery29 for $400M
Two leading online publishers are combining, with Vice Media announcing it has acquired Refinery29 in a reported mix of stocks and cash.
Android Phones Are Gaining in Popularity for Video: Brightcove
Ease of use gave Apple iOS devices an early lead in online video viewing, but "times have changed" notes a Brightcove report.
Vidyard Introduces Free Plan for Limited Business Hosting
Business video platform Vidyard introduces no- and low-cost Free and Pro plans, designed to ease businesses into online video without a large financial commitment.
Vimeo Creates a Job Marketplace to Help Companies Tap Top Talent
Rather than relying on word-of-mouth, Vimeo members have a new way of finding paying gigs. Best of all, Vimeo doesn't want a cut.