Building a Bingeworthy Content Future on Hybrid Cloud

Cloud computing offers an enticing solution to the Media & Entertainment (M&E) industry's scaling, collaboration, and efficiency needs. Yet, full cloud adoption is fraught with unique challenges, including costs, latency, security and compliance. Media companies need more than a "one-size-fits-all" solution. They need a strategy that balances the best of both cloud and on-premises workflows. That's why hybrid cloud architectures are becoming the norm—not the exception—for streamers and broadcasters who are playing to win.

Beyond One-Size-Fits-All: The Rise of Hybrid Streaming Architectures

As the demand for high-quality, scalable and cost-efficient video streaming services continues to grow, the industry is undergoing a fundamental shift in video workflow architectures. The notion of a "one-size-fits-all" streaming solution no longer holds up against the pressures of rising audience expectations, live event peaks and a rapidly evolving ecosystem. A hybrid streaming approach—combining on-premises and cloud infrastructure strategies—is the most flexible and future-ready path forward.

OLI: Your AI-Powered Guide to the 2024 Paris Olympics

Hello, sports fans! I'm OLI, your AI-powered guide to the 2024 Paris Olympics & Paralympics coverage. With thousands of hours of programming across various channels, it could be overwhelming to keep track of everything. That's where I came in, OLI, an AI agent, stepping in to change the way we experienced the Games.

The Cloud-Based Security Shift

Security measures have come a long way since the days when security meant simply signing in and out of the facility and keeping valuable content in a locked room. As technology has advanced and the broadcast industry has adopted new ways of working, security systems have naturally become much more sophisticated. Take cloud security tools - they provide a formidable level of security that, contrary to popular belief, is actually difficult to match on-site. Data is only as secure as the systems and procedures around it; and the security systems safeguarding data in the cloud will likely be more advanced and superior to measures you can implement on-site.

The Quest for Greater Efficiency in Video Processing

Viewer demand for high-quality 4K video content has skyrocketed, and there is an expectation that 8K video will also surge in the coming years. However, with increased resolution comes much larger file sizes, which is challenging for media providers because of the increased storage and processing power needed. Naturally, media companies are seeking ways to process video more efficiently. Frank Schönberger of MainConcept explores how content providers and video services leverage technological developments in video compression and AI to improve efficiency at every stage of the broadcast workflow, from the point of capture to delivery to the end user.

Navigating the Cloud Transition: Tailored Strategies for Broadcasters in the Digital Age

The broadcast industry has identified the benefits of cloud technology, including its adaptability and versatility. Cloud technologies facilitate remote production and streamline workflows. However, this shift may come with an adjustment period and a myriad of other challenges, which broadcasters today are still overcoming.

How Open Caching is Enabling Broadcast-Scalable Streaming Success

Rachel Kahana Samet of Qwilt discusses how open caching enables broadcast-scalable streaming success, especially for live sports broadcasting.

Instant Replay: Streaming Media Connect November 2023

Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.

The Future of CDN Technology: Unlocking the Next Frontier in Video Streaming

The video streaming market is booming, and as video streaming consumption continues to soar, content delivery network (CDN) technology needs to evolve rapidly to keep up. Damien Sterkers of Broadpeak discusses the current challenges with streaming and what measures to take to face them.

Instant Replay: Streaming Media Connect 2023

ICYMI--Streaming Media presented its 11th Connect virtual conference August 22-24, with Evan Shapiro as host and MC, a cracking keynote from NBCUniversal VP Quincy Olatunde, and 12 dynamic panel discussions featuring industry luminaries sharing their expertise on topics ranging from OTT to FAST to generative AI to emerging codecs to edge delivery to streaming at scale and more. The full archived conference is available right here!

Top Three Reasons Why Quality Monitoring is Critical for Cloud-Native OTT Streaming

With the sharp rise in cloud migration and the increasing unwillingness of viewers to tolerate video streaming quality issues, Joel Daly of Telestream outlines the top three reasons why quality monitoring is critical for cloud-native OTT streaming.

The Risks and Rewards of Generative AI for Visual Media

Amnon Cohen Tidhar of Cloudinary discusses the new benefits, complexities, challenges, and risks of Generative AI.

Remote Production: The Jewel in the Creative Collaboration Crown

The broadcast industry has changed at an extraordinary pace. Both the underlying technology and consumers' viewing habits have evolved into a complex and varied market. Broadcast news has been no exception, from both the production level and the end result for viewers. Sam Peterson of Bitcentral writes about the ways that collaboration empowers production teams to maximize efficiency.

3 Lessons Learned From Netflix on the Future of Video Storage

Aaron Zitzer of Storj evaluates how Netflix overcame its challenges with cloud video storage and how today's video streaming platforms can take that knowledge and replicate it with technology currently available.

Live from the Carrier Edge

As streaming increasingly becomes the preferred consumption model for some of the world's most-watched content, expectations for high-quality and a great user experience are intensifying.

5 Ways to Level Up Your HR and L&D Video Strategy

Are you an HR or L&D leader looking to elevate your department in 2023 and beyond? If so, James Broburg of StreamShark discusses how a robust video strategy should be a crucial part of your plan.

How AI Is Helping Marketers Embrace Top Video Trends

Josh Dorward of Cloudinary discusses the ways that AI is helping marketers embrace top video trends.

Amazon To Talk Thursday Night Football at Streaming Media West

Streaming Media West returns to Huntington Beach November 15-16, with Streaming Media University Workshops on November 14. Registration is open now.

Intelligent Media Quality Assurance Strategies for Modern Streaming Workflows

As OTT overtakes traditional TV viewing, media companies can no longer afford to use the status quo as far as QC and monitoring are concerned. Aggressive strategies for delivering a great QoE are required to increase subscribers and boost monetization. Media companies should carefully choose the right strategies and tools to streamline processes for optimum video quality and viewer experience.

Sustainability, Streaming, and the Data Attribution Challenge

"Sustainability" is perhaps the most important buzzword in the streaming industry, but most current efforts to define "green" or "net zero" streaming miss the target.