Collecting 'Junk' for Better Streaming
Got junk? The Help Me Stream Research Foundation can take your tech castoffs and use them to research better streaming practices, repurposing it into efficient and inexpensive solutions that can run on intermittent power—dovetailing with the efforts of another new organization, Greening of Streaming.
Why Content Creators Need to Embrace OTT
OTT has become a game-changer for content creators of all shapes, sizes, and industries. As technology continues to advance and evolve, it's only going to be an even greater boon for content creators.
How 5G Will Impact the Media Supply Chain
After a case of too much hype too early, 5G is having real impact on consumer experiences and, more importantly for the streaming media industry, video acquisition and delivery.
Why Ad-Supported Streaming Models are Here to Stay
Viewers are flocking to FAST and AVOD services like Tubi and Pluto TV, with 55% of U.S. consumers watching at least one ad-supported OTT service. Maybe commercials aren't so bad after all?
Closer to the Edge: How Broadcasters Are Using Edge Computing to Reimagine the Viewing Experience
Edge computing isn't new, but it's finally transforming how data—including video—is delivered to millions of devices worldwide. Savvy service providers are using it to reimagine the viewing experience.
How Streaming Services Can Deal With Consumer Privacy Concerns
Third-party data is going away, so OTT services need to explore new ways to leverage first-party data and innovative monetization strategies.
How to Improve the OTT Customer Experience Through Automation
Automation, machine learning, and artificial intelligence are vital components of any successful OTT service. Here's how to leverage them to improve processes, generate more revenue, and bring a better experience to consumers.
Every Day I'm Buffering: The Future of Streaming Movies Needs Edge Cloud Computing
How streaming services can achieve that cinematic experience through edge cloud solutions
The Key to Winning the Streaming Wars? Think Local, Act Global
Streaming platforms, especially FAST services, are breaking down the walls to deliver local content to global audiences in a way that traditional broadcast simply can't.
Cloud QC and Monitoring Solutions Drive Superior Streaming Experiences
In today's video-streaming-centric world, cloud OTT monitoring solutions are vital to staying competitive and meeting the demand for high-quality video content on every screen.
Operators Are Perfectly Positioned to Win the Streaming Wars
The migration to streaming opens up a whole range of new experiences for the consumer and exciting business models for operators. The next chapter is to shift to cloud-native media components and media workflows. Operators are primed and ready to lead this change.
How the Pandemic Caused a Revolution in Cinema
Hybrid and social cinema were already coming, but the COVID-19 pandemic accelerated adoption and brought the movie experience to more people than ever before.
How to Better Monetize Video Advertising: First-Party Data Is King
With new policies from Apple and Google giving more control to consumers, advertisers need to turn away from third-party data to build user profiles
How Will Streaming Services Monetize to Compete?
Streaming advertising took off in 2020, but research shows that users will pay to avoid ads, or just ignore them. So how can ad-based OTT services stay in the game?
An Operator's Guide to the Future of IP Advertising
Operators need to achieve a balance between support for legacy advertising tech and embracing adaptive bitrate (ABR) over IP.
Linear Addressable Advertising Is Here Now: Are You Ready?
While business and technical challenges have blocked linear take-off, innovation has now removed the roadblocks. This is the perfect time for ad sales, ad operations, and engineers to deploy the right technologies to enable this revenue game-changer.
The Future of Video Viewing Calls for New Strategies and Tech
We're watching more video than ever, and our industry needs to come up with new ways to ease the burden on consumers who are overwhelmed and fatigued
OTT Platforms Need to Focus on Cybersecurity
After huge data breaches at Facebook and LinkedIn, it's time for every OTT service to pay serious attention to protecting user data.
OTT Sports Opportunities and Challenges
Sports OTT services look to enhanced user experiences, more customization, and streamlined workflows to stand out from the competition
Oscar Noms for Streamers Make History, and AI Can Cement Their Place in Tinseltown
Streaming platforms produced three out of eight Academy Award nominations for Best Picture this year. Those who use AI to leverage data will be back again in the future.