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OTT TV > Spotlights

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

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Boosting Streaming Profitability with IMAX StreamSmart

Streaming organizations must be able to accurately measure and swiftly assess the impact of workflow changes to validate their effectiveness. Therefore, they must have access to the right metrics that can reliably predict viewer perceptions of quality for achieving bitrate savings without compromising the viewing experience.

IMAX's Vikram Arumilli and ESHAP's Evan Shapiro Talk Optimizing Streaming Content Delivery and User Experiences

In this fireside chat at Streaming Media Connect 2024, Media Universe Cartographer Evan Shapiro, spoke with IMAX SVP and GM Vikram Arumilli about IMAX's transition from a traditionally consumer-facing brand known for high-end cinematic experiences to a brand that also focuses on in-home and on-device entertainment.

Doing Interactive Streaming the Right Way: Ultra-Low Latency Streaming at Scale With HESP

In recent years, the High Efficiency Streaming Protocol, commonly known as HESP, has significantly enhanced the cost-effectiveness and performance of large-scale ultra-low latency streaming.

Streaming Media 2023 Trendsetters: LEXI 3.0 - The Future of Automatic Captioning

Experience LEXI 3.0 - the world's most advanced and accurate automatic captioning solution.

Streaming Media 2023 Trendsetters: WisePlay - Playout

NAB SHOW PRODUCT of the YEAR 2023 WINNER WisePlay Playout is designed to meet the demanding needs of FAST and TV broadcasters.

TV doesn’t need to be complicated

MWareTV's Cees van Versendaal explains why a one-stop shop managed IPTV service is the key to reducing churn and driving revenue.

Magewell Executive Predictions: Nick Ma

From medical applications to the metaverse, one of the hottest streaming-related topics today is achieving ultra-low latency for near real-time interactivity. Of course, latency has been a key issue for many years, but as streaming became viable for more use cases, the desire to go from seconds to milliseconds has only increased.

Tulix Executive Predictions: George Bokuchava

The industry had a very fruitful and interesting 2022. In 2023 we will see continuations and finalizations of some popular initiatives.

Lightcast.com: A View from the Top

Lightcast.com has had the privilege of developing one of the most user-friendly OTT management and automation Platform as a Service (PaaS) platforms, used by virtually every imaginable organization and entity type, industry, and use-case.

Bitcentral: A View from the Top

At the beginning of 2022, Bitcentral acquired Powr.tv, the leading OTT video publishing platform. Powr's solution had already launched 200+ streaming media applications that enabled customers to increase audience reach and deliver video content across major media platforms, including Apple, Google, Roku, and Amazon.

Quickplay: A View from the Top

Quickplay is leading the way with cloud-native platforms by helping OTT providers achieve unequaled flexibility, agility, and scalability as they deploy new services or remake existing ones.

TAG Video Systems: A View from the Top

TAG's monitoring platform is able to monitor all streams from live sources to CDNs and monitor the entire flow instead of the siloed sections.

Penthera: View from the Top

Penthera serves leading OTT brands around the world and these customer priorities have provided us the opportunity to continue our legacy of building products and solutions that solve customers' needs for both today and tomorrow.

Telestream: When Creating Comprehensive Media Packages, Video Might Just Be the Easy Part

Telestream's ability to meet customers on their journey to the cloud at any point where they find themselves is a key part of the company's unique value. Future proof your media processing and start your cloud journey with cloud native services from Telestream.

HESP: Sub-second Latency, Fast Channel Change and Improved ABR over Standard CDNs

DVEO Executive Predictions: NEXTGEN TV and AVOD/FAST Continue to Grow in 2022

ATSC 3.0 and ad-supported streaming services will lead the way this year, while blockchain, NFTs, and the Metaverse will take a more significant role in the broadcast and media industry.

Firstlight Media Executive Predictions: Metadata and the Cloud

Providers who found it easy to gain an audience over the last two years will have to work harder to keep them as the pandemic wanes, and OTT services will embrace fully cloud-based workflows

AWS for Media & Entertainment: View from the Top 2021

Five solution areas are key for media and entertainment companies: content production, media supply chain & archive, broadcast, D2C & streaming, and data science and analytics

TAG Video Systems: View from the Top 2021

Elevating the consumer experience to the highest-level possible requires deep insight into quality, metrics and issues; data that was previously beyond the reach of operators. Thanks to TAG's Realtime Media Platform, however, that data is now accessible.

Dacast: View from the Top 2021

Dacast is expanding its highly scalable infrastructure to provide multi-CDN delivery to help deliver high-quality content to viewers worldwide, including in China.