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Sports/eSports > Featured Articles

On the go or in the living room, sports and esports video viewers are some of the most demanding and passionate audiences out there, and streaming is enabling delivery of the biggest games and the smallest leagues alike.

Here you'll find Streaming Media's coverage of the technology and business behind the growing sports and esports streaming market.

Who’s Who in the Streaming Media Sports Supplier Directory

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The State of Streaming Sustainability 2026

Is it still fashionable to be sustainable, even with AI?

The State of Streaming Monetization 2026

How are streaming content companies doing? Publishers, creators, and aggregators have traditionally made the majority of their revenue on subscriptions, so why does everyone want to talk about advertising? Ad-supported content is more affordable. Because most streaming consumers have maxed out their subscriptions, leaving the SVOD market saturated, advertising is more likely to be the dominant incremental revenue driver for streaming over the next several years, based on how media companies are talking about themselves and guiding investors.

Streaming Year in Review 2026

Two stories dominated streaming media in 2025: Netflix versus the rest and YouTube takes TV. YouTube may be the bigger story.

The State of Live Sports Streaming 2026

One streaming platform's increasing appetite for live events combined with titanic global reach means that it will dominate discussion in 2026—and it's not necessarily Netflix.

The State of AI in On-Demand Streaming in 2026

This is a tale of a few different AI use cases that involve research, localization, advertising, and UX. The first is a public broadcaster in Austria. The second is a TV OS. The third is a well-known vendor. The last is a major media company. What all of these have in common is that their AI applications have moved from the proof-of-concept stage to full commercial implementation.

Losing the Feed, but Owning the Story

For decades, broadcasters were the heartbeat of live sports. They owned the feed, shaped the story, and set the standard. But today, that control is slipping, not because audiences have abandoned them, but because the definition of "live" has changed.

5G Without the Hype: Taking Control of Live Sports Production

For years, 5G has been sold as the technology that would transform live broadcasting. Network slicing, guaranteed quality of service, zero latency—all promised, few delivered. What's really changing the game now isn't another operator trial. It's private 5G, giving broadcasters the ability to design, deploy, and control the network themselves.

Litigating and Monetizing Content Licensing to LLMs

Licensing data to LLMs is a potential revenue stream for streamers much like advertising on CTV platforms: it is an opportunity that didn't exist until recently that has the potential to deliver dividends for years to come. But as with CTV advertising, its viability and profitability won't happen overnight.

Presenting… The 2025 Streaming Media Top 100

Here we reveal the 2025 Streaming Media Top 100, our list (appropriately enough) of the top 100 companies in the streaming universe outside of Europe. This list complements the 2025 Streaming Media Europe 51, which acclaims Europe's key streaming innovators and high achievers.

The Multiview Imperative: How Technical Architecture Determines Streaming Success

The largely unsung hero in YouTube's growth may be a feature that cost the company 99% less to implement than Sunday Ticket: multiview streaming capability. As this article shows, if you're broadcasting sports, multiview--particularly Build Your Own Multiview (BYOMV)--is quickly becoming an expected feature among sophisticated viewers. It's also one of the most affordable and effective ways to amplify the value of your programming, particularly when your content isn't exclusive and faces direct competition in the same market.

Industry Champions Revealed: The 2025 Streaming Media Readers' Choice Awards

The readers have spoken! Here we present 19 top tech solutions of 2025, as chosen by the readers of Streaming Media .

AWS GM of M&E Samira Panah Bakhtiar Talks Gen AI and Interactive Sports Streaming

In this Q&A, Samira Panah Bakhtiar, Amazon Web Services (AWS) general manager of me­­dia, entertainment, games, and sports, talks about how AWS and agentic AI are changing the ways streaming workflows are executed. In her interview, she spoke both to the business side of the house and the underlying tech.

How the Gen Z Playbook Is Reshaping Next-Gen Sports Streaming

Going 'round the horn with a handful of strategically positioned industry players reveals a range of emerging strategies in play for attracting and holding the interest of Gen Z sports fans, including building interactive experiences, emphasizing player-centric fandom, and embracing gaming and social media-based fan communities.

Q&A: Globo Director of Product & Engineering Igor Maciel Macaubas Talks Content Delivery, Discovery, and Build vs. Buy

In this wide-ranging conversation with Globo Director of Product & Engineering for Digital Products Igor Maciel Macaubas, we discussed Grupo Globo digital products that deliver content at scale monthly to 90 million unique Brazilian viewers.

REMI Production with LiveU LU800-PRO4 and LiveU Studio

This article will highlight the features of LiveU's LU800-PRO mobile unit and how it can be used for REMI lightweight production, webcasting, online interviews, and multi-camera streaming productions. You'll learn how to get up and running with the LU800-PRO and how to use it for production with LiveU Studio 2.0. You'll also learn how to create channels, add media and live-streaming inputs, and configure multicam streams.

The 2025 Streaming Media All-Stars

After a 12-year hiatus, Streaming Media is bringing back the Streaming Media All-Stars for 2025 to pay tribute to a select group of key technology innovators who are driving and disrupting the streaming industry.

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

Old Hollywood got Wall Street's memo: "Do whatever it takes to do what Netflix is do­ing." And finally, the studios have begun making money from streaming. With the exception of NBCUniversal, the biggest leg­acy media companies all reported a profit from their direct-to-consumer (DTC) businesses in Q3 2024. They got there by variously writing down or shedding ca­ble assets, slashing jobs, hiking prices, policing pass­word-sharing, improving bundled offerings, and put­ting the full focus of their business strategy into online.

The State of the Video Codec Market 2025

HEVC rode the 4K/HDR wave to success, but AV1, VVC, and LCEVC lack an equivalent killer app. With CDNs racing to the bottom on pricing and new royalty pools threatening to increase costs, codec adoption is no longer just about technical merit—it's about survival. These are the issues I'll explore in this article.

The State of Live Sports Streaming 2025

The sports media sector continues to undergo rapid change, with streaming aggregators attempting to reconsolidate for greater ef­ficiency but still falling short of traditional broadcast models in reach and revenue.

Streamticker: The Biggest Streaming Mergers and Acquisitions of 2024

The 2024 edition of Streamticker, recapping the streaming industry's most momentous mergers and acquisitions of 2023, kicked off with Disney's gobbling up the last extant portions of Hulu, as Comcast ceded its re­maining 33% stake. But if the late-2023 deal marked only the quiet conclusion of an already-silent part­nership, the much noisier news of Jan. 6, 2025, found Disney absorbing sports-centric streamer Fubo and merging it with Hulu Live + TV. Here we'll review this and other done (or more nearly done) M&A deals that reshuffled the stream­ing industry in 2024.