Save your FREE seat for Streaming Media Connect this August. Register Now!

What ATSC 3.0 Means for Multicast, Mobile, and UHD

See more videos like this on StreamingMedia.com.

Learn more about ATSC 3.0 at Streaming Media East Connect 2021.

Read the complete transcript of this clip:

Sassan Pejhan: Today, in a traditional streaming service--which I guess most of your audience had experienced--that last mile is a series of individual streams. And if it feels wasteful--you're sending the same content, let's say for a popular sports program earlier, being replicated hundreds of times in that last mile. But the advantage is that those streams can be individualized and customized with custom apps with ATSE 3.0. You can have the best of both worlds. You're broadcasting it to everybody, but through the internet connection, you have the ability to individualize the ads and customize and stitch together for the end user. So this has benefits of spectrum-saving, as well as the benefits of customization.

As far as UHD is concerned, there's a neat technology in ATSC 3.0 which enables you to provide both HD and UHD signals, but in a way that's very efficient in terms of use of spectrum. We've also talked about mobile devices, which have an issue in terms of battery life, and you don't want to drain them. Especially if you're sending a 4k signal to a mobile device, it's just a waste. One brute-force solution is to have a separate UHD signal, a separate HD signal, but that's wasteful of spectrum. With new encoding technologies, ATSC 3.0 enables you to send the HD signal, as receivable by mobile devices through a gateway, but instead of sending a whole independent UHD signal, you send a residual enhancement layer, as we call it. TVs that are ATSC 3.0-compatible can take the HD signal out of the layer for the residual and get the UHD signal, or, in the future, could be 8K. This allows you to cater to a wide range of devices with different needs without being wasteful and using brute force methods with regards to spectrum. That's one of the really neat advantages.

Nadine Krefetz: So it sounds like scale.

Sassan Pejhan: Scalability. That's exactly right. I try to avoid the technical term, but that's exactly what it is. Scalable video encoding.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

What Is ATSC 3.0 and Is it Coming for Streaming?

Questions abound about ATSC 3.0, aka NextGen TV: Is it OTA? Is it OTT? Is it CTV? Can my TV play it? Is it coming for streaming with its promise of new lean-forward, interactive consumer experiences and addressable advertising? Where does it overlap with OTT and FAST, and what does it offer viewers that they aren't getting from OTA TV now? ATSC President Madeleine Noland, E.W. Scripps VP Strategy Kerry Oslund, Sinclair CIO Scott Ehrlich, and Dillon Media Ventures' Rob Dillon explore these questions and more in this clip from Streaming Media Connect 2024.

What's the Best Chunk Size for Low-Latency Live Streaming?

The best chunk size for low-latency streaming is dependent on a number of factors based on different use cases, and there is often a need for some compromise and tradeoffs in quality or speed. Nadine Krefetz, Consultant, Reality Software, Contributing Editor, Streaming Media, asks three industry experts what their chunk size preferences are for their requirements.

What NextGen TV Means for Public Broadcasters

WKAR Public Media Director of Broadcasting and General Manager Susi Elkins discusses the impact of ATSC 3.0 on public broadcasting in this clip from Streaming Media Connect 2022.

Reduce Enterprise Video Traffic Impact with Multicast IPTV

93% of enterprise technology executives say video traffic in their organization is growing. Multicast technologies and IPTV can help ease the load on the network.

ATSC 3.0: NextGen TV Has Finally Arrived

Bringing together the best of OTT and the best of OTA, ATSC 3.0 is finally available out in the wild. Here's why you should care.

Why ATSC 3.0 Matters

Advanced Television Systems Committee (ATSC) President Madeleine Noland explains how ATSC 3.0 came about, what a quantum leap it represents over ATSC 1.0, and how it's designed both to reflect the emergence of 4K, HDR, and other essential elements of current-day OTA and OTT, but how the IP-based standard is built with the elasticity to accommodate new developments as well.

ATSC 3.0: The Future Is Now

The broadcast industry has been looking for ways to compete with OTT, and ATSC 3.0 gives it its last, best chance.

Companies and Suppliers Mentioned