What ATSC 3.0 Means for Multicast, Mobile, and UHD
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Learn more about ATSC 3.0 at Streaming Media East Connect 2021.
Read the complete transcript of this clip:
Sassan Pejhan: Today, in a traditional streaming service--which I guess most of your audience had experienced--that last mile is a series of individual streams. And if it feels wasteful--you're sending the same content, let's say for a popular sports program earlier, being replicated hundreds of times in that last mile. But the advantage is that those streams can be individualized and customized with custom apps with ATSE 3.0. You can have the best of both worlds. You're broadcasting it to everybody, but through the internet connection, you have the ability to individualize the ads and customize and stitch together for the end user. So this has benefits of spectrum-saving, as well as the benefits of customization.
Nadine Krefetz: So it sounds like scale.
Sassan Pejhan: Scalability. That's exactly right. I try to avoid the technical term, but that's exactly what it is. Scalable video encoding.
Advanced Television Systems Committee (ATSC) President Madeleine Noland explains how ATSC 3.0 came about, what a quantum leap it represents over ATSC 1.0, and how it's designed both to reflect the emergence of 4K, HDR, and other essential elements of current-day OTA and OTT, but how the IP-based standard is built with the elasticity to accommodate new developments as well.
The broadcast industry has been looking for ways to compete with OTT, and ATSC 3.0 gives it its last, best chance.
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