Live Cloud Production: Key Benefits and Challenges
See more videos like this on StreamingMedia.com.
Learn more about cloud video at Streaming Media West 2021.
Read the complete transcript of this video:
Jef Kethley: Live always has its own set of challenges to say the least. One of our biggest advantages that we found with the cloud side, though, is that we're able to be more nimble. So if they do come to us and say, "Oh, by the way, we need another transmit going to this location. And we also need that transmit to have a second set of languages--or a third or fourth or fifth"--the number always changes. That's where the cloud makes it so much simpler. It's like, "Okay, I'll spin up another machine, create the audio paths that I need. And we're going." It's that fast. Like within minutes, not even hours. And that's kind of the big thing of being flexible is what we find the cloud does for the live environment.
Magnus Svensson: Interesting. I assume that the large file systems and these types of things sitting in the cloud compared to having it on-prem will also come with challenges when it comes to the live element of the cloud and then getting things into there and out of it again.
Jef Kethley: We're still faced with the same challenges of getting content from the ground up to the cloud. That first mile is still the hardest part. But it's getting easier. SRT, which really came to fruition in the last year, especially during pandemic--was a game-changer for us, being able to have reliable sources timed together, whether it's hardware-based, like our favorite Haivision or Matrox encoders, or LRT-based with our LiveU partners. Those signals are there in the cloud, but then it's easy to store it. And that's a beautiful thing too. I've got archives that go back years and years and years, I've never had a copy on the ground. It's all there.
The pandemic accelerated trends that were already in motion, and now cloud workflows with distributed workers are here to stay.
Encoding.com President Jeff Malkin discusses the speed and cost efficiencies gained when working with multiple cloud data centers and vendors for storing, managing, and delivering streaming content, and why and when others should (or should not) adopt that strategy in this clip from Streaming Media Connect 2021.
At Google Cloud Next '21, the company introduced a portfolio of hardware and software solutions that extend Google Cloud's infrastructure to the edge and into data centers
Streaming Media West Connect will feature more than 20 panels, a keynote from Pluto TV's Vibol Hou, and presentation of our bi-annual State of the Streaming Industry survey results.
Crunchyroll Principal Engineer recounts Crunchyroll's migration from data center to cloud and what the benefits were in this clip from Streaming Media Connect 2021.
Encoding.com President Jeff Malkin discusses his recommendations for effective cloud migration in this clip from Streaming Media Connect 2021.
The first thing to think about when considering a move to cloud production as an alternative to traditional, centralized, on-prem production workflows is, why the cloud? It's because it has specific advantages for certain applications. Whenever you're thinking about the cloud, you need to be thinking about how it will benefit you and your productions.
Companies and Suppliers Mentioned