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Biographical Information

Jef Kethley

Executive Director/President, LiveSports LLC

Jef Kethley is Executive Director/President, LiveSports LLC and Chief Problem Solver at PIZAZZ, a specialist in solutions for broadcast workflows in Virtual/Cloud Ecosystems.

Articles for Jef Kethley

Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

The pandemic accelerated trends that were already in motion, and now cloud workflows with distributed workers are here to stay.

Live Cloud Production: Key Benefits and Challenges

LiveSports LLC's Jef Kethley outlines the key advantages of migrating to cloud production for live event streaming in this clip from Streaming Media Connect 2021.

Moving Streaming Production to the Cloud

The first thing to think about when considering a move to cloud production as an alternative to traditional, centralized, on-prem production workflows is, why the cloud? It's because it has specific advantages for certain applications. Whenever you're thinking about the cloud, you need to be thinking about how it will benefit you and your productions.