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Will Microsoft Become the Dominant Player in the TV Business?

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[Editor's Note: This article and video first appeared on Beet.TV, and we republish it here with kind permission.]

While the television industry is abuzz in anticipation over Google TV, the big story in the convergence of television and the web could be the Xbox, says Forrester's James McQuivey, a top industry analyst.

With 30 million units installed in the U.S. and 42 million worldwide, the Xbox could become the "dominant player in the television business overnight," he told our correspondent Jamison Tilsner in this interview at the Streaming Media West show.

McQuivey notes that the integration of Kinect, which became available last week, will provide extraordinary functionality for video viewers. 

Last month,  the Xbox controller became a functional remote control for subscribers to the AT&T U-verse.

In this interview, he speaks about the opportunities for Google TV and the serious challenges for Hulu.

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