"Connected TV is growing exponentially as a result in shifting viewership and continues to be the largest growth opportunity for advertisers and programmers alike," said Jason DeMarco, VP, Programmatic & Audience Solutions at A+E Networks. "Limited availability to audience targeting and measurement for CTV has been the largest hurdle to overcome, and with the partnership of Tru Optik and SpotX we are able to solve this for advertisers. CTV is proving to be a powerful platform for advertisers to communicate with consumers; now we can generate scalable ROI reporting to showcase the benefits."
Tru Optik and SpotX are fully privacy compliant, with all U.S. homes scrubbed against OptOut.TV, a privacy register that allows consumers to opt out of audience-targeted OTT ads across all CTV devices
About Tru OptikTru Optik powers Connected TV / over-the-top (OTT) advertising, making it measurable and attributable. The Tu Optik OTT Marketing Cloud is the only audience measurement and data- management platform that works across the entire OTT ecosystem, including all Connected TV devices. The company's advanced technology, proprietary audience intelligence, and comprehensive solution suite, have solidified Tru Optik as the preferred partner for many of the world's largest media companies, brands, and agencies as they navigate the shift of TV to OTT.
Tru Optik has adopted strong privacy protocols that include clear consumer opt-out mechanisms, masking of all personally identifiable information, and transparency regarding the data it collects and how that data is used by the Company's clients and partners.
About SpotX
SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX's holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn.