Tapad and Innovid Partner to Enhance Cross-Device Video Personalization
Tapad, the leading provider of privacy-safe, cross-device marketing technology solutions, has announced its partnership with Innovid, the world's leading video marketing platform. This integration enables Innovid to bring cross-device personalization and a more unified viewer experience to its video marketing clients including Bank of America, L'Oréal, Microsoft and Procter & Gamble.
Innovid's proprietary technology is the only platform optimized for video, enabling marketers to thrive in an ever-changing digital television landscape.
Since its launch last year, Innovid's Marketing Cloud Suite has helped marketers increase message relevance and the opportunity to drive conversions, retention and acquisition through video personalization. By leveraging the Tapad Device GraphTM, Innovid's marketers can now benefit from the ability to drive consistent, personalized user experiences across all devices, creating more impactful connections with consumers and increasing ROI.
"Personalization is a must for every data-driven marketer and really needs to happen across all devices to ensure a unified customer journey," says Ronnie Lavi, SVP of product at Innovid. "At Innovid, we recognize one size does not fit all when it comes to video. As an open platform, we are always looking to add best-of-breed capabilities through integrations and partnerships, and we've chosen Tapad because of its superior cross-device expertise."
"Innovid has long paved the way for effective personalization in the video marketing space," says Pierre Martensson, GM of Tapad's data division. "As video continues to gain popularity across digital formats, we're excited to see how our technology empowers Innovid to bring that renowned personalization to more customers across all of their devices."
About Tapad
Tapad Inc. is a marketing technology company renowned for its breakthrough, unified, cross-device solutions. The company's signature Tapad Device Graph™ connects millions of consumers across billions of devices. The world's largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens. In 2015, Tapad began licensing the Tapad Device Graph™ and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, Oslo, San Francisco, Singapore and Toronto. Tapad's numerous awards include: Forbes' Most Promising Companies, Deloitte's Technology Fast 500, Crain's Fast 50, Entrepreneur 360 "Best Entrepreneurial Companies in America," SmartCEO Corporate Culture Award, TMCnet Tech Culture Award, Global Startup Award's "Startup Founder of the Year," Digiday Signal Award, iMedia ASPY Award and a MarCom Gold Award. Tapad was acquired by the Telenor Group in 2016. Telenor is one of the world's largest mobile operators with 214 million subscribers in 13 countries.
About Innovid
Innovid is the world's leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid's patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L'Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.
Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid's numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine's Top 50 Best Places to Work, Ad Age Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.
Industry Announcements's article first appeared on OnlineVideo.net