SpotX and Syncbak Drive Revenue Growth for Local Broadcasters
SpotX, the leading video advertising and monetization platform, today announced that it has inked a deal with Syncbak, a company that created the technology that powers live OTT, to increase revenue for local broadcasters. As a result of the partnership, SpotX is now connected with Syncbak's proprietary dynamic ad insertion (DAI) solution, AdSync, and content owners and creators using Syncbak's platforms, including SimpleSync and SBTV, can now generate meaningful revenue for their inventory. Syncbak is also leveraging SpotX for its programmatic ad decisioning layer and ad serving technology.
"At Syncbak, we want to help local broadcasters monetize and make their content available to their viewers on any platform," said Dean Mandel, vice president, Revenue at Syncbak. "SpotX industry-leading video monetization solutions allow us to present a whole new revenue stream to our users, and we're thrilled to be partnering with them."
Launched in May 2018, SBTV and its affiliate destinations allow viewers to stream live and on- demand local TV station content on any device. The SimpleSync platform lets local stations stream their content to any vMVPD, their own sites and apps, and Syncbak's direct to consumer app. SBTV is available on Apple TV, Roku, iOS, Android and the web.
As a result of the partnership, SpotX is connecting advertisers directly to Syncbak's premium, local, live, and on-demand video inventory which runs across the SBTV website, the SBTV app (web or mobile), linear TV stations, and Syncbak publisher websites and apps. Syncbak will also retain the ability to execute direct deals with linear advertisers.
"This is a massive opportunity for advertisers because when they access Syncbak inventory through SpotX, they will have the ability to reach two different audience segments simultaneously, viewers watching traditional linear TV and those tuning in via OTT," said Benjamin Abbatiello, vice president, audience and distribution management at SpotX. "Syncbak has really been a pioneer in the OTT space, and we're excited to help its content owners and creators earn more revenue."
About SpotX
SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX's holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn.
About Syncbak
Syncbak is the leader in OTT solutions, powering more than 10 million hours of live local broadcasts on OTT destinations like CBS All Access, Hulu, fuboTV, Sony, Amazon, the NFL, and more. Syncbak's end-to-end platform, SimpleSync, is used by broadcasters for live-stream transcoding, cloud-based rights resolution, cloud-based DVR, device filtering, geo-location services, content management, stream monitoring, video clipping and dynamic ad insertion. Syncbak's technology currently reaches 99 percent of the US population across 208 markets, representing 54 station groups and all major networks, including CBS, ABC, FOX, NBC, and the CW.
Industry Announcements's article first appeared on OnlineVideo.net