Ad Rates Up 125% for Premium Video, Says Adap.tv
[This article originally appeared on Beet.TV.]
Adap.tv, the enormous online video ad marketplace, reports that the amount that advertisers pay for one thousand impressions (CMP) has risen an extraodinary 125 percent for premium content, year over year. That information comes from Amir Ashkinazi, Adap.tv's CEO, in this interview with Beet.TV.
He says that while lower-end videos haven't risen as sharply, the average increase for all videos on his company's network is 78 percent.
Before founding Adap.tv in 2006, Ashkinazi was the founder and CTO of Shopping.com which was later bought by eBay.
Beet.tv interviewed Ashkinazi yesterday at the Elevate conference in Manhattan.
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