Vimeo Partners With NPAW to Bring Premium End-to-End Video Analytics for Streaming Services and Creators
Vimeo, Inc., one of the largest and most trusted private video networks in the world, has partnered with global video intelligence leader NPAW to offer a new, natively-integrated analytics suite that provides content creators and media businesses with acc
Barcelona, Spain(26 Sep 2025)
Robust, Natively-Integrated Enterprise-Grade Intelligence Marries Vimeo’s Market-Shaped Delivery
Vimeo, Inc. (NASDAQ: VMEO), one of the largest and most trusted private video networks in the world, has partnered with global video intelligence leader NPAW to offer a new, natively-integrated analytics suite that provides content creators and media businesses with access to robust enterprise-level intelligence without complexity. The suite, available to Enterprise plans on Vimeo OTT, brings deep analytics and insights across user behavior, UX, content consumption, and business performance into Vimeo’s platform and its thousands of creator-driven destinations. This powerful combination of services enables clients to make data-driven decisions, deliver personalized end-user experiences, and unlock untapped revenue.
The collaboration between Vimeo and NPAW solves the commonly voiced issue of deploying enterprise-level analytics for streaming businesses who may want to contract with a single vendor and avoid managing multiple vendors, which is often unfeasible due to a shrinking variety of options in the marketplace. The partnership now makes best-in-class video intelligence instantly available, in an easily implemented format with an emphasis on time-to-value for users, allowing platforms to optimize their strategy for growth, engagement and revenue and allow them to focus on content. Additionally, just as Vimeo’s creators own their content, with NPAW, they also maintain control and ownership of their insights and data with NPAW Digital Experience Intelligence.
With NPAW’s global expertise — with hundreds of deployments worldwide, and trusted by the world’s largest streaming platforms — the partnership merges perfectly with Vimeo’s deep understanding of the creator economy and the streaming ecosystem.
“Data should accelerate creativity, not slow it down. Together with NPAW, these actionable insights help creators and media companies grow faster,” said Matt Moore, Director of Product at Vimeo. “We are giving every Vimeo customer the depth of analytics used by top streaming services, delivered within the tools they already use, offering the clarity they need to improve experience, drive engagement, and unlock revenue without added complexity.”
“This collaboration is about more than technology—it’s about empowering creators and new video platforms to grow with confidence,” said NPAW Founder, CTO and CEO Ferrán Gutiérrez Vilaró. “Together with Vimeo, we’re delivering enterprise-grade intelligence, integrated seamlessly into their workflows, so they can focus on building content and audiences while we provide the insights.”
The new collaboration is live in beta, with full availability to Vimeo customers expected later this year. This timeline follows a joint roadmap to continue expanding intelligence and automation capabilities for Vimeo customers.
About NPAW
NPAW is a global leader in technology innovations that track and analyze video consumption, user behavior, quality of experience, and quality of service, helping online streaming services grow. NPAW has over a decade of experience developing groundbreaking, scalable analytics solutions to optimize performance and user engagement, helping customers to build media experiences that maximize revenue. The NPAW Suite provides advanced visibility and actionable insights on platform performance, audience behavior, advertising, and content efficiency, as well as app navigation in real-time to support data-driven decisions. NPAW serves more than 200 video services and processes over 124 billion plays per year worldwide. Established in 2008 by co-founders of the video streaming service Wuaki TV, which was later sold to Rakuten, NPAW has offices in Barcelona and New York with teams around the world.
About Vimeo
Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.