This product makes sure that users, after completing a video, automatically receive the best next content recommendations or autoplay into the best next video. This is based on the publisher's content inventory, the metadata stored therein, and hundreds of user signals, data crosses, and proprietary information that is analyzed in real-time by LiftIgniter's machine learning. This works even for unknown “cold start” users. Smart Video Recommendations averages 80% improvements in video engagement – a/b tested and proven.
These recommendations will automatically be added within the video player. Right now, they are available out-of-the-box with StreamOne and LiftIgniter's Smart Video Recommendations.
Smart Ad AI
In April this year at the NAB Show in Las Vegas, StreamOne presented its True Server-Side Ad Insertion solution as a part of their Smart Ads suite.
Right now, together with LiftIgniter, StreamOne presents Smart Ad AI. This product decides whether or not to show a (preroll) advertisement to a specific user, based on content and user (meta)data, completely personalizing the user experience, resulting in higher engagement thanks to a better user experience.
By combining LiftIgniter's machine learning platform with StreamOne's video platform, a number of important extra data points are gathered in order to maximize the effect of the machine learning algorithm. The service can be used with all types of categories and is available with both client and server-side ad insertion.
A TV like experience with all the online benefits
It is the first time that the combination of personalized Ads with Machine Learning and Server-Side Ad Insertion has been offered to the market. Though these technologies are quite subtle on their own, they do have a major impact, especially when combined, and this might even change the online video ad world completely. Imagine a TV like experience with all the online benefits. That is exactly what this is.
Founded in 2012, StreamOne has grown to a be one of the most innovative market players in online video with its easy to use, flexible and pre-integrated video platform and player. With an experienced and enthusiastic team, StreamOne delivers state-of-the-art, scalable solutions for large and small publishers, broadcasters and digital agencies wanting to publish and monetize video in a smart, easy and reliable fashion. Customers include, among others, Ericsson, Telegraaf Media Group, MyChannels, Tweakers, the Metropole Orchestra and over 50 different broadcasters. StreamOne has offices in Amsterdam/Utrecht, The Netherlands and Toronto, Canada.
Founded in 2014, LiftIgniter has grown to become one of the preeminent providers of machine learning personalization services. They came out of Google’s machine learning research group where their co-founder was one of the core members of the team that created YouTube’s real-time personalization engine. LiftIgniter is now on billions of page views a month averaging over 80% improvements. They personalize every digital touchpoint – web, app, email, search for every type of content (videos, articles, images, ads) across every language.