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SpotXchange Delivers New Loss Reporting Capability for RTB Buyers
Gives RTB Partners Unprecedented Insight Into Ad Bidding Decisions to Achieve More Effective Buys
DENVER, CO(19 Mar 2012)
SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced it is the first real-time bidding (RTB) supply source to offer a loss reporting capability for its partners.
With this new capability, SpotXchange continues to provide its customers, partners and the market with guidance and intelligence previously unavailable in video RTB environments. SpotXchange is now bringing an entirely new level of insight that will provide partners specific information regarding the success or failure of their RTB bids. For example, if a RTB partner loses a bid, SpotXchange will be able to report by how much they lost the bid, so the partner can bid more aggressively in the future. This insight will help RTB buyers know when to adjust their bids to increase their win rates.
"This launch demonstrates why SpotXchange is such a valuable partner and we applaud them for adding this additional layer of transparency," said Brett Wilson, CEO of TubeMogul. "By offering insight into our RTB wins and losses, SpotXchange allows us to fine-tune our bidding decisions to deliver more value to our brand marketer clients."
"For video RTB to grow and prosper, we must introduce new tools and capabilities to make the bidding process more transparent," said Michael Shehan, CEO of SpotXchange. "Providing loss reporting to our clients and RTB partners gives them yet another way to make smarter, more efficient buys, which leads to more successful campaigns."
SpotXchange operates the largest global marketplace of video ad inventory and is the leading provider and innovator of comprehensive online video advertising solutions. SpotXchange reaches more than 110 million unique visitors in over 30 countries, and is the leader in real-time bidding (RTB) for video with billions of ad calls each month through its exchange. Publishers monetize and maximize the value of their in-stream video inventory through the SpotXchange marketplace, which connects them to a large ecosystem of buyers (advertisers, agencies, agency trading desks, ad networks, and DSPs) competing in real-time for their inventory. Headquartered in the Boulder/Denver region of Colorado, SpotXchange has global reach and key market leadership positions in the United States, United Kingdom, Australia and Canada. For more information, visit http://www.spotxchange.com .