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Sonic Foundry Announces Finalists for 2010 Rich Media Impact Awards

Sixth annual award recognizes nominees for innovative work with webcasting

Madison, Wisconsin(29 Mar 2010)

Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced the finalists for the company's sixth Rich Media Impact Awards, an annual recognition of excellence in the practical and creative integration of Mediasite in business, education, health and government.

Members of the Mediasite user community nominated organizations for their achievements in improving information accessibility, cost savings, efficiency and productivity through Mediasite. 
This year's finalists join more than 100 organizations from around the world that have been recognized since 2005.

"The impact of this awards program becomes increasingly evident as our customers put stronger rich media programs into place year after year. Each nominee is to be commended for their achievements, particularly in light of these uncertain economic times," said Rob Lipps, executive vice president of Sonic Foundry. "Initiatives like these are instrumental in creating a culture of learning, and we are proud to honor them and their accomplishments."

An on-demand webcast catalog of the finalist submissions can be viewed atwww.sonicfoundry.com/finalists2010. Winners will be unveiled during UNLEASH 2010, the Mediasite User Conference, at an awards luncheon on April 14 at 12:30 p.m. CDT. Watch the ceremony live or on-demand at www.sonicfoundry.com/awards2010.

2010 Rich Media Impact Awards Finalists (listed in alphabetical order by category): 
Enterprise Award: recognizes a company who improved its business outcomes through rich media communication.

Excellence in Education Award: recognizes a higher education institution that enhanced learning and outreach through rich media.

Facility Design Award: recognizes a Mediasite customer and/or professional AV design or consulting firm that created innovative rich media rooms and facilities.

Global Reach Award: recognizes any successful initiative that connected the international community through rich media.

Government Award: recognizes a local, state or federal government initiative that implemented rich media for training and outreach.

Healthcare Award: recognizes an organization that implemented rich media to benefit health and wellness. 

Prolific Use Award: recognizes an organization that has dramatically scaled its rich media program to achieve broad deployment across its enterprise, or a large number of presentations or presentation views.

Rapid ROI Award: recognizes an organization that used rich media to quickly achieve a measurable ROI in its training, communications or outreach initiatives.

Scholastic Achievement Award: recognizes a school district or other organization serving the K-12 educational community that harnessed the power of rich media to improve communication, learning and outreach. 

Student Impact Award: recognizes an individual student, as well as his/her college or university, whose educational experience has been enhanced through rich media.