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Ooyala and B Productions Help Top Fashion Designers Reach Consumers through Live Streamed Runway Shows

Streaming runway shows live maximizes global reach, delivers insights that increase sales.

MOUNTAIN VIEW, Calif. (22 Feb 2013)


Ooyala and B Productions delivered video from more than 70 runway shows to fashion enthusiasts during this year’s 2013 Mercedes-Benz Fall Fashion Week, which took place in New York Feb. 7 through Feb. 14.

B Productions, the leading producer of fashion video in New York, uses Ooyala online video solutions to deliver live streaming and video-on-demand content for top brands such as Marc Jacobs, Oscar de la Renta, Michael Kors and Donna Karan, among others. By selecting Ooyala, B Productions is able to deliver engaging video experiences to a global audience across any device, easily integrate social media with the Ooyala player, and deliver detailed metrics that prove return on investment for their clients.

“We are lucky to have clients that are eager to experiment with live video streaming around their shows,” said Russell Quy, president of BLive by B Productions. “Our goal is to help our clients not only meet their marketing objectives, but also provide deep analytics, look by look, that they can use in future decisions. Ooyala's rich analytics engine is critical to the BLive platform as we learn how help our clients get true ROI out their live streaming efforts."

Ooyala’s advanced analytics also enable B Productions to generate detailed reports for their clients, including insights into where people watched, what their average view time was, conversation rates and what clips within the video were most popular.

“Customers like B Productions are leveraging Ooyala technology to create engaging video experiences for brands that integrate social media,” said Bismarck Lepe, founder and president of product strategy at Ooyala. “These experiences, when paired with powerful analytics, deliver not only a personalized viewing experience, but offer brands key insights that can inform content and, in some cases, purchasing decisions.”

Personalized Solution with Global Reach

B Productions embeds the Ooyala player directly into their clients’ sites, avoiding the need to develop custom players for each individual brand and ensuring the video will reach a global audience. In addition, Ooyala technology delivers an exceptional experience on both iOS and Android devices, and provides seamless integration with social media properties such as Facebook and Twitter for a state-of-the-art social video experience.

“It’s imperative that we deliver video experiences that reflect the luxury and appeal of high-end fashion brands,” said Paul MacDougall, director of technology at BLive by B Productions. “Our ability to customize the Ooyala player gives us the creative control to create exceptionally provocative experiences that are customized to accurately represent each individual brand. We

need to encode our video at very high levels in order to show texture, motion, and colors that accurately represent the clothes, and Ooyala makes this easy to accomplish.”

In the future, B Productions plans to integrate technology so consumers can rewind, find specific clips or click to purchase directly from the video.

About B Productions

B Productions is the leading production company specializing in filming and streaming fashion runway shows and live events. Since Fashion Week launched in 1993, B has been the production company of choice for the leading designers as well an emerging talent. Each year, B shoots over 400 runway shows and presentations. Projects include Mercedes Benz Fashion Week at Lincoln Center, CBS’s special “The Making of Fashion’s Night Out,” “The Runway Reports,” a web series for Women’s Wear Daily, “FN Shoestar” a web based design contest for The Fairchild Group and “Project Runway.” To see the reel please visit

About Ooyala

Ooyala delivers personalized video experiences across all screens and is the leader in online video management, publishing, analytics and monetization. Ooyala’s integrated suite of technologies and services give content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.

Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in Los Angeles, New York City, London, Sydney and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information visit