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Ooyala Clicks With New North American AOR, Bob Gold & Associates

SANTA CLARA, Calif.(14 Feb 2017)

Ooyala, a global innovator in premium video publishing, production workflow, analytics and monetization, has selected Bob Gold & Associates, a nationally recognized high tech, video technology solutions-focused public relations agency, to lead its North American efforts to promote its entire range of video technology solutions.

"Bob Gold & Associates gives Ooyala an edge in the market as they are well recognized and respected throughout the TV and video delivery ecosystem, dedicating their focus and building their influence in the industries core to Ooyala's business," said Paul Bernardini, Senior PR Manager at Ooyala. "As Ooyala solutions now expand across video production, OTT services, analytics and video advertising, we're confident Bob Gold & Associates will expand our brand as Ooyala builds its business well beyond  traditional OVP solutions."

Ooyala provides a comprehensive suite of video solutions that enable broadcasters, operators, content producers and media companies to build more engaged and profitable audiences and monetize video and TV with personalized, interactive experiences across all screens. The company's technologies include:

  • Online Video Platform: An easy-to-use OTT platform for any business across all devices, utilizing data-driven content management, media analytics, advanced video discovery and monetization tools.
  • Ooyala Flex: A media logistics platform that brings together video production workflows, asset management and automation to provide visibility into media management operations, helping media companies and studios manage and streamline operations from creation through distribution.
  • Ooyala Pulse: A wholistic sell-side video advertising platform, combining the ad server and programmatic trading platforms, designed exclusively for media companies and publishers to monetize their video content across all screens.
  • Ooyala IQ: A real-time video analytics platform providing a 360-degree view of video performance and audience behavior, including multi-dimensional filtering by device, operating system, browser, country, state, DMA, player or traffic source, all processed in milliseconds and provided in one view. 

"We are absolutely thrilled to join forces with Ooyala, a company that, for ten years, has been leading the charge to help deliver video content directly to consumers on every screen," said Bob Gold, president and CEO of Bob Gold & Associates. "With our agency's vast experience within the video delivery and OTT space, we are confident that we have the knowledge and resources to elevate Ooyala's impressive scope of products."