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NBC Olympics' Production of the 2014 Olympic Winter Games in Sochi to Use thePlatform for Online Video Publishing

thePlatform’s mpx manages and publishes on-demand video plays across computers, tablets and smartphones for NBC Olympics’ coverage of 2014 Sochi Winter Games

SEATTLE(20 Feb 2014)

NBC Olympics has selected thePlatform, the leading white-label video publishing company, as its central, online video platform (OVP) during its production of the 2014 Olympic Winter Games in Sochi, Russia, from February 6-February 23. The announcement was made today by Rick Cordella, SVP & GM, Digital Media, NBC Sports Group, and Ian Blaine, CEO of thePlatform.

thePlatform’s mpx system manages and publishes all on-demand video plays across computers, tablets and smartphones for NBC Olympics. thePlatform serves as the on-demand video management system for all 98 events, medal ceremonies, opening and closing ceremonies, athlete interviews and profiles, and more. 

“NBC Olympics is the pinnacle of sports programming, with a profound ability to captivate the minds and hearts of millions of viewers instantly,” said Ian Blaine, CEO of thePlatform. “We are very proud to have been entrusted by NBC Olympics to help enable them to provide complete video coverage of the 2014 Olympic Winter Games in Sochi. Working together, we’re confident that millions of viewers will enjoy unparalleled, on-demand access to Olympics video coverage via NBCOlympics.com, and the NBC Sports Live Extra mobile app.”

Cordella said: “We are pleased to be working with thePlatform, and we are confident the mpx system will help us ignite even more excitement among viewers watching the Games on the networks of NBCUniversal.”

Specifically, NBC Olympics uses mpx to upload video, manage metadata, set viewing and advertising policies, publish video to NBCOlympics.com, and the NBC Sports Live Extra mobile app, and syndicate video to third-party sites. In addition, mpx provides NBC Olympics’ technical teams with a simple Web-based console to dynamically manage their video library, along with superior enterprise-grade reliability required for a deployment of this magnitude. More information about NBC Olympics is available at www.NBCOlympics.com. Additional information about thePlatform is at www.thePlatform.com

About NBC Olympics

A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.

For more information on NBC Olympics' coverage of the Sochi Olympics, please visit: http://nbcsportsgrouppressbox.com/.

About thePlatform

thePlatform is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company’s services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: A+E Networks, Astral, BT, Cablevision, CBC, Comcast, Cox Communications, E!, Engage Sports Media, the Golf Channel, HIT Entertainment, Liberty Global, LSDLive, NBC Local Media, NBC Sports Regional Networks, Outdoor Channel, Oxygen, Rogers, Shaw Media, Style, Syfy, Time Warner Cable, Travel Channel Media, truTV, USA Network, Viaplay, and numerous others. With more than decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: www.thePlatform.com.